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Walter Winkel 2017-04-11

I asked myself if there is a way to build the backend side of a website in a single day with no coding skills at all.

It turns out that it can be done in one hour, using Typeform, Zapier and Google Spreadsheet – that’s all!

collect
0
Manuel Darcangelo 2016-05-18
img

Jump-start a lucrative career in front-end web development, with zero previous coding experience required.

This course, currently discounted by a dramatic 85%, covers the basic programming concepts and languages required for creating engaging websites from scratch.

Over 128 lectures and 20 hours of content

Explore HTML, CSS, Javascript, Ajax, Backbone.js & jQuery

Understand responsive web development

Study unit testing

Kick-start a successful career in front-end web development

Become the link between graphic designers and back-end developers

Complete the comprehensive curriculum required of a junior front-end developer

Learn about specializing in niches i.e.

AngularJs, EmberJs

With a regular list price of $199, this discount saves you a staggering $170.

Learn more about this deal, the course, and the instructor.

collect
1
Damion Gutierrez 2017-04-18
img

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year of Mobile and are now in the “Age of Mobile Crisis.” Instead of considering if we should include a potential mobile audience, we are weighing the impact our lackluster approach to mobile is having on our sales and long-term revenue.

Google has consistently launched updates to their role in the mobile user’s world, from simply entering the market to moving toward higher expectations for how we treat mobile users and now, to truly committing both front-end (expanded text ads, bid modifiers, responsive ads and eventually Voice Search) and back-end (site responsiveness, speed and layout) optimizations to the smartphone user.

Side note: Bing also has its own site speed tester, but across the boards, more content is written about Bing mobile targeting than by Bing.

We know all this, but the question is becoming, “Is it really worth it?” Besides being punished in Google mobile search results, how can we explain to clients or internal teams the impact our lousy mobile experience is having?

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

collect
0
App Development Agency 2019-01-21
img

If these two words come back too many times before the development phase, then it is because they are particularly important in the development of a digital project by app development companies.

To understand where they interfere, and what a reputable app development company represents back-end and front-end in the web project, let's stay on the example.

He will also develop dialogue, animation, responsive design ... he will work in conjunction with at least one web designer and, ideally, an UX specialist to give an ergonomic and fun interface.

So that the database can be updated, modified, or integrated with the existing database of the element (for example new user), the back-end developer will use dynamic languages, the database with the application will add.

Thus, it is not impossible for the back-end developer to move towards development in js.

Actually, to connect, the end user must interact with a form (front-end), which will query to verify the accuracy of the information entered in the database (back-end).

collect
0
Donny Stiteler 2020-10-21
img

When we talk about advantages of GraphQL we often hear one-liners such as “only fetch what you need,” “only requires one generic endpoint,” “data source agnostic,” or “more flexibility for developers.” But as always things are more subtle than a one-liner could ever describe.

Generic and flexible are the key words here and it’s important to realize that it’s hard to keep generic APIs performant. Performance is the number one reason that someone would write a highly customized endpoint in REST (e.g. to join specific data together) and that is exactly what GraphQL tries to eliminate. In other words, it’s a tradeoff, which typically means we can’t have the cake and eat it too. However, is that true? Can’t we get both the generality of GraphQL and the performance of custom endpoints? It depends!

To read this article in full, please click here

collect
0
Justin Cornell 2016-06-21
img

App Cloud Mobile combines several existing tools with new back-end services to speed up the process

Salesforce App Cloud Mobile aims to let business users create apps without writing any code.

Salesforce has already rolled out several tools that aim to let business users create their own mobile apps, and on Tuesday it unified them into a suite and added some new services on the back end.

It also includes the development services of Force and Heroku, and the ability to bring Wave Analytics and Lightning Snap-ins to any mobile app.

The security features include user identity, two-factor authentication, encrypted offline database, and transaction security policies.

Integration features allow users to bring contextual data to apps from an Oracle or SQL Server database, for instance, or streaming event data from connected devices via REST APIs.

Also Tuesday, Salesforce announced the general availability of its Pardot Engagement Studio tool for business-to-business marketing automation.

collect
0
Jeanne Hoffman 2018-05-10
img

Upgraded front-end platform comes with a host of new tools

Hello to Angular 6: What’s New?

Google’s Angular team recently released the latest version of its User Interface Framework, with new features such as Angular Elements (ever thought of using Angular outside of Angular?

), an improved Command Line Interface (CLI) and the dissociate yet timeous release of javascript library RxJS 6.

(Angular is a front-end framework used by software engineers around the globe to create interactive web applications).

Generate custom Angular components that can be used outside of an Angular app

collect
0
Harold Roscoe 2016-12-30

Page speed is an important factor in search rankings and conversion rates.

We ve addressed page speed, at, most recently, 10 Ways to Increase Ecommerce Site Speed and Google Analytics: Using Site Speed Data to Improve Conversions.

After all, the faster the servers create and send the page to your visitor, the faster the overall page speed is.

Adding more and faster servers to your store can dramatically improve page speed.

With fewer vehicles, there is plenty of room and traffic moves quickly.

Development costs are typically lower for adding servers renting or buying .

collect
0
Ronald Black 2017-05-03
img

p News of a YouTube Dark Mode emerged a couple of weeks ago, but to enable it you needed the latest version of the Chrome browser and had to jump through some back-end hoops.

Now Google is officially rolling out the new Material Design-inspired revamp, complete with the ability to enable the Dark Mode from the settings.

All you need to do is browse to YouTube.com/New to opt into the preview, which also offers a clean new design and a new framework that’ll help the site get faster over time.

After opting in, you can enable Dark Mode by tapping your avatar in the top right corner and selecting it from the new screen of options.

The new interface will replace all of that retina blasting white space with black, meaning it’ll be easier the eyes when browsing YouTube at night.

“This new desktop design highlights your favorite videos and creators while making YouTube easier and more fun to use.

collect
0
Isiah Jone 2017-06-20
img

Document database company has Google’s Firebase in its sights

MongoDB’s latest offering, Stitch, is aiming to appeal to developers that don’t have the time - or the inclination - to write boilerplate code.

The NoSQL business - which started life as 10gen in 2007 - used its world conference in Chicago to emit a new Backend as a Service, which is being launched in beta today.

The document database company is pitching itself as the developer’s best friend, with previous announcements aimed at luring in customers who are looking to save a few dollars.

Its latest offering is BaaS Stitch, which MongoDB said would give developers a “simple way” to handle routine backend tasks, like storage and retrieving data - by handing it over to MongoDB to look after.

“Instead of writing any code for your backend, we just let you configure it - how authentication works, how data privacy and governance works - and let you combine services, whether they’re third party or internal,” CTO Eliot Horowitz told The Reg.

collect
0
Jerry Anderson 2017-05-14

p Without permissions to edit my company's website back-end, what insights can I gain from Google Analytics that I can actively use elsewhere?

collect
0
Gary Johnson 2018-08-29
img

Security researchers have taken a deep dive into the cyber attack on the SWIFT/ATM infrastructure of Cosmos Bank, the recent victim of a $13.5m cyber-heist.

Experts at Securonix have outlined the most likely progression of the attack against the bank, the latest financial institution to face hacks blamed on state-backed North Korean hackers.

Cybercrims/spies most likely from the infamous Lazarus Group stole $13.5m from Cosmos Bank between August 10-13, as previously reported.

The breach involved an ATM switch and related SWIFT environment compromise that created two routes through which hackers cashed out, according to Securonix.

Either targeted spear phishing and/or a hack against a remote administration/third-party interface allowed hackers to gain an initial foothold in the Indian bank's network.

Following subsequent lateral movement, the bank's internal and ATM infrastructure was compromised.

collect
0
Michael Wilson 2017-05-19
img

p Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick.

Now, Google wants to make AMP the standard for ads across the mobile web.

“Things written in AMP, even if they are ads, cannot have poor performance,” said AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday.

“Everything written in AMP is guaranteed to have good performance properties, and that extends to ads also.”

In Thursday’s presentation, Google introduced several initiatives to increase adoption of AMP ads, including partnerships with Celtra and Moat and a native video player.

In addition to standard text and image ad formats, there are now six new AMP ad templates, including a carousel ad format, a video parallax unit and a lightbox format.

collect
0
Pedro Cote 2020-10-20
img
How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them.

Please visit Search Engine Land for the full article.
collect
0
Harvey Ayers 2017-04-19
img

This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products.

The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer management, business process management, case management and other purposes.

It is today announcing Intelligent Virtual Assistants, which are AI-powered conversational bot interfaces that clients can use for any of the constructed applications.

The Assistants allow clients to set up interactions with their customers through pre-configurations for Facebook Messenger, Amazon Alexa and Google Home.

Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer.

[Read the full article on MarTech Today.]

collect
0
Guy Moorhouse 2017-04-26

It’s common for software developers to underestimate the time it takes to create a new feature.

In this post, I’ll explain how a developer typically estimates a project, to help merchants understand the process.

Let’s assume I’m going to develop a reorder button for an ecommerce store.

We could start with the existing add-to-cart button, but we’ll need to make a couple of changes to it.

Move it outside of the add-to-cart HTML form and into its own form.

Most ecommerce systems have code to detect if someone is logged in.

collect
0
Walter Winkel 2017-04-11

I asked myself if there is a way to build the backend side of a website in a single day with no coding skills at all.

It turns out that it can be done in one hour, using Typeform, Zapier and Google Spreadsheet – that’s all!

Damion Gutierrez 2017-04-18
img

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year of Mobile and are now in the “Age of Mobile Crisis.” Instead of considering if we should include a potential mobile audience, we are weighing the impact our lackluster approach to mobile is having on our sales and long-term revenue.

Google has consistently launched updates to their role in the mobile user’s world, from simply entering the market to moving toward higher expectations for how we treat mobile users and now, to truly committing both front-end (expanded text ads, bid modifiers, responsive ads and eventually Voice Search) and back-end (site responsiveness, speed and layout) optimizations to the smartphone user.

Side note: Bing also has its own site speed tester, but across the boards, more content is written about Bing mobile targeting than by Bing.

We know all this, but the question is becoming, “Is it really worth it?” Besides being punished in Google mobile search results, how can we explain to clients or internal teams the impact our lousy mobile experience is having?

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

Donny Stiteler 2020-10-21
img

When we talk about advantages of GraphQL we often hear one-liners such as “only fetch what you need,” “only requires one generic endpoint,” “data source agnostic,” or “more flexibility for developers.” But as always things are more subtle than a one-liner could ever describe.

Generic and flexible are the key words here and it’s important to realize that it’s hard to keep generic APIs performant. Performance is the number one reason that someone would write a highly customized endpoint in REST (e.g. to join specific data together) and that is exactly what GraphQL tries to eliminate. In other words, it’s a tradeoff, which typically means we can’t have the cake and eat it too. However, is that true? Can’t we get both the generality of GraphQL and the performance of custom endpoints? It depends!

To read this article in full, please click here

Jeanne Hoffman 2018-05-10
img

Upgraded front-end platform comes with a host of new tools

Hello to Angular 6: What’s New?

Google’s Angular team recently released the latest version of its User Interface Framework, with new features such as Angular Elements (ever thought of using Angular outside of Angular?

), an improved Command Line Interface (CLI) and the dissociate yet timeous release of javascript library RxJS 6.

(Angular is a front-end framework used by software engineers around the globe to create interactive web applications).

Generate custom Angular components that can be used outside of an Angular app

Ronald Black 2017-05-03
img

p News of a YouTube Dark Mode emerged a couple of weeks ago, but to enable it you needed the latest version of the Chrome browser and had to jump through some back-end hoops.

Now Google is officially rolling out the new Material Design-inspired revamp, complete with the ability to enable the Dark Mode from the settings.

All you need to do is browse to YouTube.com/New to opt into the preview, which also offers a clean new design and a new framework that’ll help the site get faster over time.

After opting in, you can enable Dark Mode by tapping your avatar in the top right corner and selecting it from the new screen of options.

The new interface will replace all of that retina blasting white space with black, meaning it’ll be easier the eyes when browsing YouTube at night.

“This new desktop design highlights your favorite videos and creators while making YouTube easier and more fun to use.

Jerry Anderson 2017-05-14

p Without permissions to edit my company's website back-end, what insights can I gain from Google Analytics that I can actively use elsewhere?

Michael Wilson 2017-05-19
img

p Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick.

Now, Google wants to make AMP the standard for ads across the mobile web.

“Things written in AMP, even if they are ads, cannot have poor performance,” said AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday.

“Everything written in AMP is guaranteed to have good performance properties, and that extends to ads also.”

In Thursday’s presentation, Google introduced several initiatives to increase adoption of AMP ads, including partnerships with Celtra and Moat and a native video player.

In addition to standard text and image ad formats, there are now six new AMP ad templates, including a carousel ad format, a video parallax unit and a lightbox format.

Harvey Ayers 2017-04-19
img

This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products.

The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer management, business process management, case management and other purposes.

It is today announcing Intelligent Virtual Assistants, which are AI-powered conversational bot interfaces that clients can use for any of the constructed applications.

The Assistants allow clients to set up interactions with their customers through pre-configurations for Facebook Messenger, Amazon Alexa and Google Home.

Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer.

[Read the full article on MarTech Today.]

Manuel Darcangelo 2016-05-18
img

Jump-start a lucrative career in front-end web development, with zero previous coding experience required.

This course, currently discounted by a dramatic 85%, covers the basic programming concepts and languages required for creating engaging websites from scratch.

Over 128 lectures and 20 hours of content

Explore HTML, CSS, Javascript, Ajax, Backbone.js & jQuery

Understand responsive web development

Study unit testing

Kick-start a successful career in front-end web development

Become the link between graphic designers and back-end developers

Complete the comprehensive curriculum required of a junior front-end developer

Learn about specializing in niches i.e.

AngularJs, EmberJs

With a regular list price of $199, this discount saves you a staggering $170.

Learn more about this deal, the course, and the instructor.

App Development Agency 2019-01-21
img

If these two words come back too many times before the development phase, then it is because they are particularly important in the development of a digital project by app development companies.

To understand where they interfere, and what a reputable app development company represents back-end and front-end in the web project, let's stay on the example.

He will also develop dialogue, animation, responsive design ... he will work in conjunction with at least one web designer and, ideally, an UX specialist to give an ergonomic and fun interface.

So that the database can be updated, modified, or integrated with the existing database of the element (for example new user), the back-end developer will use dynamic languages, the database with the application will add.

Thus, it is not impossible for the back-end developer to move towards development in js.

Actually, to connect, the end user must interact with a form (front-end), which will query to verify the accuracy of the information entered in the database (back-end).

Justin Cornell 2016-06-21
img

App Cloud Mobile combines several existing tools with new back-end services to speed up the process

Salesforce App Cloud Mobile aims to let business users create apps without writing any code.

Salesforce has already rolled out several tools that aim to let business users create their own mobile apps, and on Tuesday it unified them into a suite and added some new services on the back end.

It also includes the development services of Force and Heroku, and the ability to bring Wave Analytics and Lightning Snap-ins to any mobile app.

The security features include user identity, two-factor authentication, encrypted offline database, and transaction security policies.

Integration features allow users to bring contextual data to apps from an Oracle or SQL Server database, for instance, or streaming event data from connected devices via REST APIs.

Also Tuesday, Salesforce announced the general availability of its Pardot Engagement Studio tool for business-to-business marketing automation.

Harold Roscoe 2016-12-30

Page speed is an important factor in search rankings and conversion rates.

We ve addressed page speed, at, most recently, 10 Ways to Increase Ecommerce Site Speed and Google Analytics: Using Site Speed Data to Improve Conversions.

After all, the faster the servers create and send the page to your visitor, the faster the overall page speed is.

Adding more and faster servers to your store can dramatically improve page speed.

With fewer vehicles, there is plenty of room and traffic moves quickly.

Development costs are typically lower for adding servers renting or buying .

Isiah Jone 2017-06-20
img

Document database company has Google’s Firebase in its sights

MongoDB’s latest offering, Stitch, is aiming to appeal to developers that don’t have the time - or the inclination - to write boilerplate code.

The NoSQL business - which started life as 10gen in 2007 - used its world conference in Chicago to emit a new Backend as a Service, which is being launched in beta today.

The document database company is pitching itself as the developer’s best friend, with previous announcements aimed at luring in customers who are looking to save a few dollars.

Its latest offering is BaaS Stitch, which MongoDB said would give developers a “simple way” to handle routine backend tasks, like storage and retrieving data - by handing it over to MongoDB to look after.

“Instead of writing any code for your backend, we just let you configure it - how authentication works, how data privacy and governance works - and let you combine services, whether they’re third party or internal,” CTO Eliot Horowitz told The Reg.

Gary Johnson 2018-08-29
img

Security researchers have taken a deep dive into the cyber attack on the SWIFT/ATM infrastructure of Cosmos Bank, the recent victim of a $13.5m cyber-heist.

Experts at Securonix have outlined the most likely progression of the attack against the bank, the latest financial institution to face hacks blamed on state-backed North Korean hackers.

Cybercrims/spies most likely from the infamous Lazarus Group stole $13.5m from Cosmos Bank between August 10-13, as previously reported.

The breach involved an ATM switch and related SWIFT environment compromise that created two routes through which hackers cashed out, according to Securonix.

Either targeted spear phishing and/or a hack against a remote administration/third-party interface allowed hackers to gain an initial foothold in the Indian bank's network.

Following subsequent lateral movement, the bank's internal and ATM infrastructure was compromised.

Pedro Cote 2020-10-20
img
How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them.

Please visit Search Engine Land for the full article.
Guy Moorhouse 2017-04-26

It’s common for software developers to underestimate the time it takes to create a new feature.

In this post, I’ll explain how a developer typically estimates a project, to help merchants understand the process.

Let’s assume I’m going to develop a reorder button for an ecommerce store.

We could start with the existing add-to-cart button, but we’ll need to make a couple of changes to it.

Move it outside of the add-to-cart HTML form and into its own form.

Most ecommerce systems have code to detect if someone is logged in.