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Bob Sun 2019-03-08
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Video ads that are optimized for Twitter are far more effective than repurposed television commercials, according to a new study by GroupM, which was commissioned by the social network.

Twitter and GroupM shared the following best practices for optimizing video for the social network: Include upfront branding, create ads that are effective even when the sound is off and, most important, make an impact in the first three seconds.

GroupM used eye-tracking and facial-coding technology from EyeSee and exposed Twitter users who were recruited online to either the TV spot or the Twitter-optimized video, tracking the results.

Those users were also prompted to complete a virtual shopping task so that GroupM and Twitter could analyze their purchase intent.

GroupM found that 97 percent of respondents saw the Twitter-optimized video ad, versus 94 percent for the TV commercial, pointing out that while the 3 percent difference may not seem like a lot, it actually translates into several thousand more people seeing ads.

Twitter-optimized ads proved to be more memorable, as well, with GroupM finding that they tallied 19 percent more unaided recall and 6 percent more message association than television spots.

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Robert Holloway 2021-05-20
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Sonali Malaviya will report to Essence APAC chief executive, T Gangadhar and GroupM South Asia chief executive, Prasanth Kumar. She will also join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role
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0
James Lamb 2017-11-20
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GroupM global chief digital officer Rob Norman is retiring from his position, effective January 1, 2018.

However, Norman will remain an advisor to GroupM and its client roster.

No compatible source was found for this video.

“Happily, this is not goodbye.

We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve,” GroupM global CEO Kelly Clark said in a statement.

“Rob has been a fantastic partner to our clients, our people and our company, so I’m delighted that he will continue in an advisory capacity.”

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0
Efrain Johnson 2018-05-28
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MediaCom has appointed Navin Khemka as chief executive officer (CEO) for South Asia to strengthen the presence of GroupM and WPP in India.

Khemka, who is currently the managing partner (North and East) and new business development lead for the GroupM agency Wavemaker India, will take over the role from Debraj Tripathy.

Mark Heap, CEO MediaCom APAC, said: "In Navin, we have a leader with stellar raw talent and a real thirst for growth, who can capitalise on the enabling assets of the MediaCom global network and the strength of GroupM and WPP India.

I’m really looking forward to working with him to lead us boldly to a new level of success for our staff and our clients.”

He joined GroupM to lead the New Delhi branch of Maxus in 2014.

Prior to this, he worked in Zenith Optimedia, Cheil and Mudra.

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0
Jack Scharfenberg 2019-07-11
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Wavemaker, part of WPP’s GroupM, has named a new chief executive.

Toby Jenner will transition to the role from his current position as MediaCom worldwide chief operating officer over the summer, beginning his new role in September.

He succeeds Tim Castree, who was promoted to GroupM North America CEO last December.

Jenner will lead GroupM’s team of 8,600 employees, which manages $13 billion in billings for clients across 90 countries, according to COMvergence.

He will report directly to GroupM global CEO Kelly Clark.

“Toby has been an outstanding contributor to our group’s growth for more than 15 years.

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Ruth Johnson 2017-09-27
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GroupM has today (27 September) announced the launch of Finecast, an addressable TV outfit that will look to improve audience targeting for TV advertisers by providing a single point of access - and a common currency - across most major broadcast players in the UK, excluding ITV.

The agency is building a so-called “global ecosystem” around addressable TV as it predicts the shift in viewing habits from linear TV to on-demand will lead 30 to 50% of the total market to focus on addressable in the near-future.

It’s live partners are currently limited to free-to-air service TVPlayer and STV, but GroupM promises that more are coming soon.

Finecast has been operational in the UK since November 2016, and has so far run over 150 campaigns with 74 advertisers, including Marks and Spencers, Ford, eBay, Sony, Vodafone, Comparethemarket and The Sunday Times.

There’s a total of 15 people working at Finecast, including Jakob Nielsen, previously managing director at GroupM Digital in the UK, who becomes chief executive of the new outfit, and Rich Astley who will be chief product officer.

Kelly Clark, the global chief executive of GroupM, will oversee the outfit, as will Irwin Gotlieb, the global chairman of GroupM who conceived the idea for an addressable TV unit 10 years ago.

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0
Glenn Vedder 2021-04-09
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Vinit Karnik has been given a larger south Asia role as head, sports, esports and entertainment, at GroupM. Karthik Nagarajan, chief content officer for partner agency Wavemaker India, will take on an additional responsibility at GroupM India as head of branded content
collect
0
Eric Spilde 2020-10-22
img
GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory. The partnership comes as WPP's media buying arms adds video to its Premium Supply offering in the U.S. GroupM Premium Supply lets the agency's clients buy programmatic inventory more transparently and with pricing benefits...
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0
Rex Canale 2021-05-24
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The evolution of WPP media agency network GroupM continues with a new role and further investment in innovation. GroupM promoted Krystal Olivieri to the newly-created position of global chief innovation officer, as the network uses its scale to differentiate innovation offerings, providing clients products and offerings developed at GroupM. Olivieri will be responsible for promoting,...
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0
Frank Wilkerson 2017-08-04
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WPP’s GroupM announced today that North America CEO Brian Lesser is leaving the agency for a role at ATThe telecom giant was formerly a GroupM client, but consolidated its media business with Omnicom last August following a review.

According to a press release from AT, Lesser will lead a new, not-yet-named division that will use the telecom’s existing customer data and “growing content assets,” much of which may be drawn from its pending merger with Time Warner, to provide advertising and analytics services.

He will be CEO of this business and will report directly to Randall Stephenson, chairman and CEO of the larger AT organization.

Global CEO Kelly Clark will assume Lesser’s responsibilities while GroupM searches for his successor.

“Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupM wrote in a statement.

“We will immediately start the search for a replacement.

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0
Gladys Wiggins 2017-11-20
img

GroupM’s global chief digital officer, Rob Norman is to retire from the role from January next year, the WPP-owned media network has announced.

Norman, who has worked with CIA and MEC, as well as GroupM, for over three decades, will step down next year but will remain involved in an advisory capacity.

Kelly Clarke, global chief executive officer for GroupM, commented: “Happily, this is not goodbye.

We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve.”

Norman added: “GroupM, WPP and before that CIA have been my work, my life and almost always my pleasure.

“My friends in the business know that I’ve become very attached to a rural life and understand that after 31 years, it’s time to do other things.

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0
Timothy Corn 2021-06-02
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Digiday caught up with Gonzalo del Fa, president of GroupM Multicultural, to get a better sense of how that pledge came to be and how much clients are currently spending with Black-owned media brands.

The post ‘Only the beginning’: GroupM multicultural president Gonzalo del Fa on agency’s pledge to commit 2% of ad dollars to Black-owned media appeared first on Digiday.

collect
0
Albert Hummel 2021-05-20
img
Sonali Malaviya will report to Essence APAC chief executive, T Gangadhar and GroupM South Asia chief executive, Prasanth Kumar. She will also join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role
collect
0
Johnny Ament 2017-05-18
img

p WPP has elevated Lindsay Pattison to a new role within GroupM as chief transformation officer–a newly created position.

Pattison will continue to operate as CEO of GroupM agency Maxus, while also taking on this new CTO gig.

“GroupM and its agencies are key to WPP’s horizontality strategy.

Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients,” WPP CEO Sir Martin Sorrell said in a statement.

In the new position Pattison will have a few different tasks, but will focus heavily on the horizontality component of the gig.

WPP’s horizontality strategy essentially creates a structure where the network can seamlessly offer its clients services from all of its different agencies and operations.

collect
0
Steven Restivo 2021-04-19
Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO. In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue...
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0
Paul Cork 2017-06-22
img

GroupM claims the UK advertising market is set to see its eighth successive year of growth in 2017 when total spend will hit £18.6bn, although the WPP-owned media investment arm has downplayed its earlier growth forecast from 7% to 4.1%.

The GroupM report released today (June 22) notes that amid the UK’s fast-growing media markets, TV investment is down; instead of an earlier forecast to remain flat in 2017, this figure has in fact been revised down by 3%.

A contributing factor to the overall modest growth prediction is GroupM’s conservative outlook on “pure-play" internet which has gone from the estimated 15% in November to 11% predicted in the new forecast.

GroupM defines “pure-play” internet as digital advertising minus elements attributable to “legacy” TV and print brands.

"Online advertisers are big and growing supporters of TV but are not enough to offset falling investment from TV’s more traditional categories such as food, finance, cosmetics and retail, many of which face multiple pressures on sales and margins," reads the report.

Additionally, GroupM predicts that although ad revenue will contract to 4% in 2017, it should stabilize in 2018.

collect
0
Bob Sun 2019-03-08
img

Video ads that are optimized for Twitter are far more effective than repurposed television commercials, according to a new study by GroupM, which was commissioned by the social network.

Twitter and GroupM shared the following best practices for optimizing video for the social network: Include upfront branding, create ads that are effective even when the sound is off and, most important, make an impact in the first three seconds.

GroupM used eye-tracking and facial-coding technology from EyeSee and exposed Twitter users who were recruited online to either the TV spot or the Twitter-optimized video, tracking the results.

Those users were also prompted to complete a virtual shopping task so that GroupM and Twitter could analyze their purchase intent.

GroupM found that 97 percent of respondents saw the Twitter-optimized video ad, versus 94 percent for the TV commercial, pointing out that while the 3 percent difference may not seem like a lot, it actually translates into several thousand more people seeing ads.

Twitter-optimized ads proved to be more memorable, as well, with GroupM finding that they tallied 19 percent more unaided recall and 6 percent more message association than television spots.

James Lamb 2017-11-20
img

GroupM global chief digital officer Rob Norman is retiring from his position, effective January 1, 2018.

However, Norman will remain an advisor to GroupM and its client roster.

No compatible source was found for this video.

“Happily, this is not goodbye.

We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve,” GroupM global CEO Kelly Clark said in a statement.

“Rob has been a fantastic partner to our clients, our people and our company, so I’m delighted that he will continue in an advisory capacity.”

Jack Scharfenberg 2019-07-11
img

Wavemaker, part of WPP’s GroupM, has named a new chief executive.

Toby Jenner will transition to the role from his current position as MediaCom worldwide chief operating officer over the summer, beginning his new role in September.

He succeeds Tim Castree, who was promoted to GroupM North America CEO last December.

Jenner will lead GroupM’s team of 8,600 employees, which manages $13 billion in billings for clients across 90 countries, according to COMvergence.

He will report directly to GroupM global CEO Kelly Clark.

“Toby has been an outstanding contributor to our group’s growth for more than 15 years.

Glenn Vedder 2021-04-09
img
Vinit Karnik has been given a larger south Asia role as head, sports, esports and entertainment, at GroupM. Karthik Nagarajan, chief content officer for partner agency Wavemaker India, will take on an additional responsibility at GroupM India as head of branded content
Rex Canale 2021-05-24
img
The evolution of WPP media agency network GroupM continues with a new role and further investment in innovation. GroupM promoted Krystal Olivieri to the newly-created position of global chief innovation officer, as the network uses its scale to differentiate innovation offerings, providing clients products and offerings developed at GroupM. Olivieri will be responsible for promoting,...
Gladys Wiggins 2017-11-20
img

GroupM’s global chief digital officer, Rob Norman is to retire from the role from January next year, the WPP-owned media network has announced.

Norman, who has worked with CIA and MEC, as well as GroupM, for over three decades, will step down next year but will remain involved in an advisory capacity.

Kelly Clarke, global chief executive officer for GroupM, commented: “Happily, this is not goodbye.

We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve.”

Norman added: “GroupM, WPP and before that CIA have been my work, my life and almost always my pleasure.

“My friends in the business know that I’ve become very attached to a rural life and understand that after 31 years, it’s time to do other things.

Albert Hummel 2021-05-20
img
Sonali Malaviya will report to Essence APAC chief executive, T Gangadhar and GroupM South Asia chief executive, Prasanth Kumar. She will also join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role
Steven Restivo 2021-04-19
Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO. In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue...
Robert Holloway 2021-05-20
img
Sonali Malaviya will report to Essence APAC chief executive, T Gangadhar and GroupM South Asia chief executive, Prasanth Kumar. She will also join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role
Efrain Johnson 2018-05-28
img

MediaCom has appointed Navin Khemka as chief executive officer (CEO) for South Asia to strengthen the presence of GroupM and WPP in India.

Khemka, who is currently the managing partner (North and East) and new business development lead for the GroupM agency Wavemaker India, will take over the role from Debraj Tripathy.

Mark Heap, CEO MediaCom APAC, said: "In Navin, we have a leader with stellar raw talent and a real thirst for growth, who can capitalise on the enabling assets of the MediaCom global network and the strength of GroupM and WPP India.

I’m really looking forward to working with him to lead us boldly to a new level of success for our staff and our clients.”

He joined GroupM to lead the New Delhi branch of Maxus in 2014.

Prior to this, he worked in Zenith Optimedia, Cheil and Mudra.

Ruth Johnson 2017-09-27
img

GroupM has today (27 September) announced the launch of Finecast, an addressable TV outfit that will look to improve audience targeting for TV advertisers by providing a single point of access - and a common currency - across most major broadcast players in the UK, excluding ITV.

The agency is building a so-called “global ecosystem” around addressable TV as it predicts the shift in viewing habits from linear TV to on-demand will lead 30 to 50% of the total market to focus on addressable in the near-future.

It’s live partners are currently limited to free-to-air service TVPlayer and STV, but GroupM promises that more are coming soon.

Finecast has been operational in the UK since November 2016, and has so far run over 150 campaigns with 74 advertisers, including Marks and Spencers, Ford, eBay, Sony, Vodafone, Comparethemarket and The Sunday Times.

There’s a total of 15 people working at Finecast, including Jakob Nielsen, previously managing director at GroupM Digital in the UK, who becomes chief executive of the new outfit, and Rich Astley who will be chief product officer.

Kelly Clark, the global chief executive of GroupM, will oversee the outfit, as will Irwin Gotlieb, the global chairman of GroupM who conceived the idea for an addressable TV unit 10 years ago.

Eric Spilde 2020-10-22
img
GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory. The partnership comes as WPP's media buying arms adds video to its Premium Supply offering in the U.S. GroupM Premium Supply lets the agency's clients buy programmatic inventory more transparently and with pricing benefits...
Frank Wilkerson 2017-08-04
img

WPP’s GroupM announced today that North America CEO Brian Lesser is leaving the agency for a role at ATThe telecom giant was formerly a GroupM client, but consolidated its media business with Omnicom last August following a review.

According to a press release from AT, Lesser will lead a new, not-yet-named division that will use the telecom’s existing customer data and “growing content assets,” much of which may be drawn from its pending merger with Time Warner, to provide advertising and analytics services.

He will be CEO of this business and will report directly to Randall Stephenson, chairman and CEO of the larger AT organization.

Global CEO Kelly Clark will assume Lesser’s responsibilities while GroupM searches for his successor.

“Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupM wrote in a statement.

“We will immediately start the search for a replacement.

Timothy Corn 2021-06-02
img

Digiday caught up with Gonzalo del Fa, president of GroupM Multicultural, to get a better sense of how that pledge came to be and how much clients are currently spending with Black-owned media brands.

The post ‘Only the beginning’: GroupM multicultural president Gonzalo del Fa on agency’s pledge to commit 2% of ad dollars to Black-owned media appeared first on Digiday.

Johnny Ament 2017-05-18
img

p WPP has elevated Lindsay Pattison to a new role within GroupM as chief transformation officer–a newly created position.

Pattison will continue to operate as CEO of GroupM agency Maxus, while also taking on this new CTO gig.

“GroupM and its agencies are key to WPP’s horizontality strategy.

Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients,” WPP CEO Sir Martin Sorrell said in a statement.

In the new position Pattison will have a few different tasks, but will focus heavily on the horizontality component of the gig.

WPP’s horizontality strategy essentially creates a structure where the network can seamlessly offer its clients services from all of its different agencies and operations.

Paul Cork 2017-06-22
img

GroupM claims the UK advertising market is set to see its eighth successive year of growth in 2017 when total spend will hit £18.6bn, although the WPP-owned media investment arm has downplayed its earlier growth forecast from 7% to 4.1%.

The GroupM report released today (June 22) notes that amid the UK’s fast-growing media markets, TV investment is down; instead of an earlier forecast to remain flat in 2017, this figure has in fact been revised down by 3%.

A contributing factor to the overall modest growth prediction is GroupM’s conservative outlook on “pure-play" internet which has gone from the estimated 15% in November to 11% predicted in the new forecast.

GroupM defines “pure-play” internet as digital advertising minus elements attributable to “legacy” TV and print brands.

"Online advertisers are big and growing supporters of TV but are not enough to offset falling investment from TV’s more traditional categories such as food, finance, cosmetics and retail, many of which face multiple pressures on sales and margins," reads the report.

Additionally, GroupM predicts that although ad revenue will contract to 4% in 2017, it should stabilize in 2018.