This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit.
Now she’s got a surprising ally: Danny Trejo.
The famously tough actor, star of Machete and (perhaps most famously among ad nerds) Snickers’ 2015 Super Bowl spot, takes the lead in one of the new ads from the Los Angeles County Metropolitan Transportation Authority.
Again directed by Diva, who built a following through surreal fake ads before creating the darkly phenomenal “Eat the Ice Cream” spot for Halo Top, the three new spots for L.A. Metro tackle more types of bad behavior on the train, including selling stuff, playing loud music and barging onboard before riders have exited.
Super Kind and her nemesis, Rude Dude, are still the stars of the show, but in one of the spots, Trejo abruptly steps in to have a word with the audience:
At more than 2 minutes long, the most epic of the new spots is essentially a music video for Super Kind’s rebuttal to everyone subway rider’s least-favorite nuisance: the music lover who can’t be bothered to use headphones.