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Dennis Masters 2021-07-27
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Apple News on Monday announced a collaboration with NBCUniversal to develop exclusive daily recaps and audio briefings, event schedules and medal counts to help fans keep tabs on the games.
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7
Carl Dechant 2016-11-21

BuzzFeed just announced that it has raised another $200 million from NBCUniversal.

That might sound a little familiar, since the company raised a round of the same size last year.

Plus, Recode reported last month that NBCUniversal was doubling down, and the news seemed to be confirmed by a Delaware filing.

The funding release points to past collaborations between the two companies, like joint ad sales and a content partnership between NBC s Today and BuzzFeed s food-focused Tasty.

Apparently we can expect more of those deals moving forward, with BuzzFeed helping to create and promote native ads for NBCUniversal s Content Studio, NBCUniversal selling ads on BuzzFeed and BuzzFeed creating new digital consumer experiences for NBCUniversal content.

NBCUniversal has been a tremendous partner this past year and we can t wait to do more with them, said BuzzFeed CEO Jonah Peretti in a statement.

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0
Howard Marsh 2021-02-24
NBCUniversal Formats is the international sales division for all formats created within the production, broadcast and streaming divisions of NBCUniversal and Sky Studios, as well as select third parties.
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0
Duane Harrison 2018-04-09
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Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees.

Today, the Spanish language broadcaster’s parent company, NBCUniversal, announced the official grand opening of Telemundo Center.

The new headquarters was built on 21 acres with studios for news, sports, entertainment, international and digital media all under a single roof.

For the past 30 years, Telemundo had been headquartered in nearby Hialeah, Fla. Telemundo Center was designed to integrate multiple locations by bringing all of the division’s offices, broadcast and production operations under one roof.

That includes Telemundo, Telemundo Deportes, Noticias Telemundo, Telemundo Global Studios, Universo channel, Telemundo’s digital media operations and NBCUniversal International Group’s Latin American offices.

“Latinos are a growing cultural, political and economic force influencing every aspect of our country, and Telemundo Center is the only facility that can fuel the preferences and demands of this dynamic audience while driving unlimited growth and opportunity for our company, our employees and our community for years to come,” said NBCUniversal Telemundo Enterprises and NBCUniversal International Group chairman Cesar Conde.

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0
James Talbot 2019-07-25

Variety reports that NBCUniversal CEO Steve Burke was on this morning’s earnings call for parent company Comcast, announcing that the NBCUniversal streaming service will launch in April 2020.

The company had previously said the service would launch in “early 2020”, and would be ad-supported with a paid, ad-free option.

As part of these plans, NBCUniversal has also reclaimed the streaming rights to “The Office,” which will be leaving Netflix in January 2021.

An NBC sitcom that ended six years ago might not seem like the sturdiest foundation on which to launch yet another streamer, but “The Office” is actually Netflix’s most-watched show, according to Nielsen.

And while NBCUniversal will be investing in streaming originals, Burke said, “I would expect the vast majority of consumption in the beginning would be [of] acquired programs.”

It looks like there’s going to be a big wave of media companies launching their streaming plays in the next year or so — Disney+ is coming on November 12, and WarnerMedia’s HBO Max (which has the rights to another of Netflix’s most popular shows, “Friends”) is scheduled to launch in spring 2020.

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0
karen minton 2020-04-29

He further said that NBCUniversal is planning to release the movies on other formats also.

Jeff has also told the company is all set to release Trolls World tour on Peacock also which is its streaming service.Meanwhile, the CEO of AMC theatres Adam Aron has said that the comments made by the NBCUniversal CEO Jeff Shell, is entirely unacceptable to the AMC theatres.

In a lengthy statement, Adam said that the comments made by Jeff are very much disappointing to them and so the theatre chain is left with only the option to stop playing the NBCUniversal movies in the AMC theatres.

Adam said that once the theatres reopen after a lockdown in the USA, the decision taken by them will be applied with immediate effect.AMC Theatres is the largest chain of cinema in the USA, and the decision taken the theatre will adversely impact NBCUniversal.

The biggest upcoming film of the NBCUniversal is F9, which is all set to release along with some other movies, including the Fast and Furious franchise, which is delayed.

Still, it will apply to all those moviemakers who would not abide by the negotiations taken between the two parties in good faith.

collect
0
Charles Janow 2019-05-06

NBCUniversal is launching a new feature it hopes will increase conversion rates for advertisers.

Called ShoppableTV, it displays QR codes during specific moments in TV shows and take viewers directly to e-commerce sites once scanned.

The company says this is the first time QR codes have been used on national TV to drive direct sales.

During a test run on TODAY, the media conglomerate claims ShoppableTV generated thousands of scans and six figures in sales “within minutes.” NBCUniversal says networks that plan to start using ShoppableTV soon include NBC, NBC Sports, Telemundo, Bravo, E!, CNBC Prime and USA Network.

ShoppableTV is the latest initiative by NBCUniversal to remove points of friction that lower advertising conversion rates.

Other ones include a partnership with Sky (which, like NBCUniversal, is owned by Comcast) to develop targeted advertising for TV and a machine learning tool named the Context Intelligence Platform that picks the best moments in a show to place specific commercials by scanning scripts, closed captions and visual descriptions.

collect
0
Ronald Evans 2016-10-12
img

When NBCUniversal needed to get young viewers to tune into the 2016 Olympics in Rio this summer, it turned to BuzzFeed, the social media-driven media company in which it had invested $200 million a year earlier.

NBCUniversal knew the millennial audience — and the lucrative advertising dollars that follow them — would be key to achieving their aggressive advertising goals.

But instead of handling this content itself, NBC enlisted a team of producers from BuzzFeed to focus on the creation of videos covering this Olympics.

At the time of the investment, Buzzfeed founder Jonah Peretti was quoted as saying that the funding would allow the company to grow and invest without pressure to chase short-term revenue or rush an IPO.

NBCUniversal has proven able to leverage BuzzFeed s attractiveness to advertisers and valuable audience data, while the startup gets financial security and connectivity to resources, scale and new business opportunities that spawn across NBCUniversal s portfolio of brands.

The convergence and disruption that is driving these corporate venture capital CVC deals is not limited to the entertainment industry.

collect
0
James Manzo 2019-06-25

The Office, one of the most popular shows on Netflix, will stream exclusively on NBCUniversal’s upcoming streaming service beginning in 2021.

Netflix’s deal with NBCUniversal ends in 2020, giving NBC Universal back the rights to stream its own show.

The new arrangement makes The Office one of the biggest shows that NBCUniversal will have exclusively on its streaming service as it prepares to go head-to-head with numerous companies launching their own competing services.

The Office is widely considered the most popular show on streaming services like Netflix, with more than 52 billion minutes watched in 2018, some 3 percent of all Netflix minutes watched in the US, according to The Wall Street Journal.

Bonnie Hammer, chairman of NBCUniversal direct-to-consumer and digital enterprises, called it a “staple of pop-culture and is a rare gem whose relevance continues to grow at a time when fans have more entertainment choices than ever before” in a press release announcing the move.

NBCUniversal executives have spoken about bringing The Office exclusively to its streaming service in the past.

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0
Frank Wilkerson 2020-11-19
img

The partnership leverages the fame and influence of people who exist somewhere between influencer and mainstream celebrity.

The post NBCUniversal and Volition Beauty sign multi-year deal to co-create products appeared first on Digiday.

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0
Lucas Castillo 2018-04-20
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Comcast-owned NBCUniversal yesterday (April 19) announced that it has joined TV providers Fox, Turner and Viacom in the OpenAP consortium, a partnership where participants pool resources to better aid advanced TV media buying.

OpenAP helps advance audience targeting capabilities by collectively harnessing members combined data capabilities to improve automated media trading on new platforms, advanced formats, cross-platform measurement, and developing a new TV ad currency.

Specifically, the latest move will see NBCUniversal license its Audience Graph – a consumer targeting tool made available via its Audience Studio – fusing these audience insights with OpenAP’s standardized data sets in order to accelerate developments in the participating members’ video offerings.

According to NBCUniversal, OpenAP now lets advertisers create audience segments and buy national television campaigns across each company’s portfolio which, combined, represent 50% of total TV inventory across national broadcast and cable entertainment.

Krishan Bhatia, NBCUniversal, executive vice president, business operations and strategy, said: “We have spent the last four years developing the industry’s best tools to empower advertisers to better target their marketing campaigns to desired audiences.”

In a joint statement, Joe Marchese, Fox’s president of ad revenue, plus Donna Special, Turner’s president of ad sales, and Sean Moran, Viacom’s head of marketing & partner solutions, added: “With NBCUniversal aligning with the consortium, we are all accelerating the industry’s efforts in providing more premium scale to drive greater adoption of advanced audience targeting, while laying the groundwork for future innovation.”

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0
Tom Brown 2019-07-26
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Cries rang out across the streaming sphere last month when NBCUniversal announced it would pull fan favorite The Office off Netflix come 2021 in favor of running the beloved comedy on the company’s own streaming service, set to debut in April of next year.

But Linda Yaccarino, chairman of advertising and partnerships, NBCUniversal, said at Adweek’s NexTech event on Thursday that just because her company took The Office back, that doesn’t mean that viewers will never see NBCU content on partners like Netflix or Hulu again.

“NBCUniversal is not going to be steadfast in, ‘We will never sell anything to any of those guys again,’ because depending on the type of content that it is, and when you think about the networks or digital assets that we own that are constantly pumping out content, there might be content that makes sense to still be in that business,” she said.

“It’s a good business for us.

It’s profitable, and those guys are good partners.

NBCUniversal is banking on The Office providing the same sort of viewership numbers for its still-unnamed streaming service that it did for Netflix.

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0
Shane Higgins 2016-09-15

The exterior of DreamWorks Animation in Glendale, Calif.

In a letter to employees, Jeff Shell, chairman of the Universal Filmed Entertainment Group, said the job cuts were mostly corporate overhead positions and in the distribution and consumer-products divisions.

Those are areas where we can fully integrate operations with NBCUniversal, he wrote.

DreamWorks Animation employed about 2,000 people after its last round of job cuts, which eliminated 500 jobs in early 2015 following a string of box-office misfires.

The cuts are another indication of how NBCUniversal plans to integrate DreamWorks Animation into its entertainment fold, which also includes Universal Pictures and Illumination Entertainment, the animation studio behind the Despicable Me films.

Last month, NBCUniversal announced a leadership structure at DreamWorks that kept the Shrek studio separate from Illumination, keeping the heads of DreamWorks biggest divisions in place.

collect
0
Joe Richards 2021-06-07
While the world continues to debate whether the Tokyo Olympics should still take place, NBCUniversal is unveiling its massive coverage plans for the Summer Games, due to kick off next month. In what the company is calling the biggest media event ever, NBCUniversal will air more than 7,000 hours of coverage across two broadcast networks,...
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0
Michael Hurlock 2017-05-11
img

p Superman prequel could bring in new audiences and advertisers

NBCUniversal is giving Syfy a brand refresh ahead of this year’s upfront, expanding its news division and the channel’s genre scope to include superhero and comic book-themed programming.

th anniversary this fall—will be doubling its original scripted content, and picked up a pair of new series, including a Superman prequel called Krypton, which will debut on the network early next year.

NBCUniversal will spotlight Syfy’s new direction during Monday’s upfront presentation.

With Marvel and Star Wars films dominating the box office, “genre content is more popular than ever,” said Chris McCumber, president, entertainment networks for NBCUniversal Cable Entertainment.

“There’s a massive audience out there for this, which really presents a growth opportunity for Syfy.” Now the network will celebrate all things genre—from Harry Potter to Game of Thrones—across its platforms.

collect
0
Jesse Rodriguez 2019-01-08
img

After reducing ads by 10 percent this season on its prime-time original shows, NBCUniversal is doubling-down on its plan, and will cut prime-time ad loads by an additional 10 percent over the next year, the company said.

That means that by 2020, the company will have pared down prime-time ad loads and ad clutter by more than 20 percent.

Additionally, NBCU is pursuing further reductions in ad time and is looking at expanding the cuts to additional programs, outside of its originals, and other dayparts, including Today in the morning.

“In an effort to bring audiences a better viewing experience and provide marketers more engaging advertising opportunities, NBCUniversal has been committed to reducing commercial time and creating new storytelling solutions since 2017.

By 2020, NBCU will have reduced video ad load and ad clutter, each by more than 20 percent within prime time,” said an NBCUniversal spokesperson.

Last February, NBCUniversal unveiled its initiative to reduce ads by 10 percent, beginning last fall, on the 50-plus NBCU prime-time original series across its entire broadcast and cable portfolio.

collect
0
Dennis Masters 2021-07-27
img
Apple News on Monday announced a collaboration with NBCUniversal to develop exclusive daily recaps and audio briefings, event schedules and medal counts to help fans keep tabs on the games.
Howard Marsh 2021-02-24
NBCUniversal Formats is the international sales division for all formats created within the production, broadcast and streaming divisions of NBCUniversal and Sky Studios, as well as select third parties.
James Talbot 2019-07-25

Variety reports that NBCUniversal CEO Steve Burke was on this morning’s earnings call for parent company Comcast, announcing that the NBCUniversal streaming service will launch in April 2020.

The company had previously said the service would launch in “early 2020”, and would be ad-supported with a paid, ad-free option.

As part of these plans, NBCUniversal has also reclaimed the streaming rights to “The Office,” which will be leaving Netflix in January 2021.

An NBC sitcom that ended six years ago might not seem like the sturdiest foundation on which to launch yet another streamer, but “The Office” is actually Netflix’s most-watched show, according to Nielsen.

And while NBCUniversal will be investing in streaming originals, Burke said, “I would expect the vast majority of consumption in the beginning would be [of] acquired programs.”

It looks like there’s going to be a big wave of media companies launching their streaming plays in the next year or so — Disney+ is coming on November 12, and WarnerMedia’s HBO Max (which has the rights to another of Netflix’s most popular shows, “Friends”) is scheduled to launch in spring 2020.

Charles Janow 2019-05-06

NBCUniversal is launching a new feature it hopes will increase conversion rates for advertisers.

Called ShoppableTV, it displays QR codes during specific moments in TV shows and take viewers directly to e-commerce sites once scanned.

The company says this is the first time QR codes have been used on national TV to drive direct sales.

During a test run on TODAY, the media conglomerate claims ShoppableTV generated thousands of scans and six figures in sales “within minutes.” NBCUniversal says networks that plan to start using ShoppableTV soon include NBC, NBC Sports, Telemundo, Bravo, E!, CNBC Prime and USA Network.

ShoppableTV is the latest initiative by NBCUniversal to remove points of friction that lower advertising conversion rates.

Other ones include a partnership with Sky (which, like NBCUniversal, is owned by Comcast) to develop targeted advertising for TV and a machine learning tool named the Context Intelligence Platform that picks the best moments in a show to place specific commercials by scanning scripts, closed captions and visual descriptions.

James Manzo 2019-06-25

The Office, one of the most popular shows on Netflix, will stream exclusively on NBCUniversal’s upcoming streaming service beginning in 2021.

Netflix’s deal with NBCUniversal ends in 2020, giving NBC Universal back the rights to stream its own show.

The new arrangement makes The Office one of the biggest shows that NBCUniversal will have exclusively on its streaming service as it prepares to go head-to-head with numerous companies launching their own competing services.

The Office is widely considered the most popular show on streaming services like Netflix, with more than 52 billion minutes watched in 2018, some 3 percent of all Netflix minutes watched in the US, according to The Wall Street Journal.

Bonnie Hammer, chairman of NBCUniversal direct-to-consumer and digital enterprises, called it a “staple of pop-culture and is a rare gem whose relevance continues to grow at a time when fans have more entertainment choices than ever before” in a press release announcing the move.

NBCUniversal executives have spoken about bringing The Office exclusively to its streaming service in the past.

Lucas Castillo 2018-04-20
img

Comcast-owned NBCUniversal yesterday (April 19) announced that it has joined TV providers Fox, Turner and Viacom in the OpenAP consortium, a partnership where participants pool resources to better aid advanced TV media buying.

OpenAP helps advance audience targeting capabilities by collectively harnessing members combined data capabilities to improve automated media trading on new platforms, advanced formats, cross-platform measurement, and developing a new TV ad currency.

Specifically, the latest move will see NBCUniversal license its Audience Graph – a consumer targeting tool made available via its Audience Studio – fusing these audience insights with OpenAP’s standardized data sets in order to accelerate developments in the participating members’ video offerings.

According to NBCUniversal, OpenAP now lets advertisers create audience segments and buy national television campaigns across each company’s portfolio which, combined, represent 50% of total TV inventory across national broadcast and cable entertainment.

Krishan Bhatia, NBCUniversal, executive vice president, business operations and strategy, said: “We have spent the last four years developing the industry’s best tools to empower advertisers to better target their marketing campaigns to desired audiences.”

In a joint statement, Joe Marchese, Fox’s president of ad revenue, plus Donna Special, Turner’s president of ad sales, and Sean Moran, Viacom’s head of marketing & partner solutions, added: “With NBCUniversal aligning with the consortium, we are all accelerating the industry’s efforts in providing more premium scale to drive greater adoption of advanced audience targeting, while laying the groundwork for future innovation.”

Shane Higgins 2016-09-15

The exterior of DreamWorks Animation in Glendale, Calif.

In a letter to employees, Jeff Shell, chairman of the Universal Filmed Entertainment Group, said the job cuts were mostly corporate overhead positions and in the distribution and consumer-products divisions.

Those are areas where we can fully integrate operations with NBCUniversal, he wrote.

DreamWorks Animation employed about 2,000 people after its last round of job cuts, which eliminated 500 jobs in early 2015 following a string of box-office misfires.

The cuts are another indication of how NBCUniversal plans to integrate DreamWorks Animation into its entertainment fold, which also includes Universal Pictures and Illumination Entertainment, the animation studio behind the Despicable Me films.

Last month, NBCUniversal announced a leadership structure at DreamWorks that kept the Shrek studio separate from Illumination, keeping the heads of DreamWorks biggest divisions in place.

Michael Hurlock 2017-05-11
img

p Superman prequel could bring in new audiences and advertisers

NBCUniversal is giving Syfy a brand refresh ahead of this year’s upfront, expanding its news division and the channel’s genre scope to include superhero and comic book-themed programming.

th anniversary this fall—will be doubling its original scripted content, and picked up a pair of new series, including a Superman prequel called Krypton, which will debut on the network early next year.

NBCUniversal will spotlight Syfy’s new direction during Monday’s upfront presentation.

With Marvel and Star Wars films dominating the box office, “genre content is more popular than ever,” said Chris McCumber, president, entertainment networks for NBCUniversal Cable Entertainment.

“There’s a massive audience out there for this, which really presents a growth opportunity for Syfy.” Now the network will celebrate all things genre—from Harry Potter to Game of Thrones—across its platforms.

Carl Dechant 2016-11-21

BuzzFeed just announced that it has raised another $200 million from NBCUniversal.

That might sound a little familiar, since the company raised a round of the same size last year.

Plus, Recode reported last month that NBCUniversal was doubling down, and the news seemed to be confirmed by a Delaware filing.

The funding release points to past collaborations between the two companies, like joint ad sales and a content partnership between NBC s Today and BuzzFeed s food-focused Tasty.

Apparently we can expect more of those deals moving forward, with BuzzFeed helping to create and promote native ads for NBCUniversal s Content Studio, NBCUniversal selling ads on BuzzFeed and BuzzFeed creating new digital consumer experiences for NBCUniversal content.

NBCUniversal has been a tremendous partner this past year and we can t wait to do more with them, said BuzzFeed CEO Jonah Peretti in a statement.

Duane Harrison 2018-04-09
img

Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees.

Today, the Spanish language broadcaster’s parent company, NBCUniversal, announced the official grand opening of Telemundo Center.

The new headquarters was built on 21 acres with studios for news, sports, entertainment, international and digital media all under a single roof.

For the past 30 years, Telemundo had been headquartered in nearby Hialeah, Fla. Telemundo Center was designed to integrate multiple locations by bringing all of the division’s offices, broadcast and production operations under one roof.

That includes Telemundo, Telemundo Deportes, Noticias Telemundo, Telemundo Global Studios, Universo channel, Telemundo’s digital media operations and NBCUniversal International Group’s Latin American offices.

“Latinos are a growing cultural, political and economic force influencing every aspect of our country, and Telemundo Center is the only facility that can fuel the preferences and demands of this dynamic audience while driving unlimited growth and opportunity for our company, our employees and our community for years to come,” said NBCUniversal Telemundo Enterprises and NBCUniversal International Group chairman Cesar Conde.

karen minton 2020-04-29

He further said that NBCUniversal is planning to release the movies on other formats also.

Jeff has also told the company is all set to release Trolls World tour on Peacock also which is its streaming service.Meanwhile, the CEO of AMC theatres Adam Aron has said that the comments made by the NBCUniversal CEO Jeff Shell, is entirely unacceptable to the AMC theatres.

In a lengthy statement, Adam said that the comments made by Jeff are very much disappointing to them and so the theatre chain is left with only the option to stop playing the NBCUniversal movies in the AMC theatres.

Adam said that once the theatres reopen after a lockdown in the USA, the decision taken by them will be applied with immediate effect.AMC Theatres is the largest chain of cinema in the USA, and the decision taken the theatre will adversely impact NBCUniversal.

The biggest upcoming film of the NBCUniversal is F9, which is all set to release along with some other movies, including the Fast and Furious franchise, which is delayed.

Still, it will apply to all those moviemakers who would not abide by the negotiations taken between the two parties in good faith.

Ronald Evans 2016-10-12
img

When NBCUniversal needed to get young viewers to tune into the 2016 Olympics in Rio this summer, it turned to BuzzFeed, the social media-driven media company in which it had invested $200 million a year earlier.

NBCUniversal knew the millennial audience — and the lucrative advertising dollars that follow them — would be key to achieving their aggressive advertising goals.

But instead of handling this content itself, NBC enlisted a team of producers from BuzzFeed to focus on the creation of videos covering this Olympics.

At the time of the investment, Buzzfeed founder Jonah Peretti was quoted as saying that the funding would allow the company to grow and invest without pressure to chase short-term revenue or rush an IPO.

NBCUniversal has proven able to leverage BuzzFeed s attractiveness to advertisers and valuable audience data, while the startup gets financial security and connectivity to resources, scale and new business opportunities that spawn across NBCUniversal s portfolio of brands.

The convergence and disruption that is driving these corporate venture capital CVC deals is not limited to the entertainment industry.

Frank Wilkerson 2020-11-19
img

The partnership leverages the fame and influence of people who exist somewhere between influencer and mainstream celebrity.

The post NBCUniversal and Volition Beauty sign multi-year deal to co-create products appeared first on Digiday.

Tom Brown 2019-07-26
img

Cries rang out across the streaming sphere last month when NBCUniversal announced it would pull fan favorite The Office off Netflix come 2021 in favor of running the beloved comedy on the company’s own streaming service, set to debut in April of next year.

But Linda Yaccarino, chairman of advertising and partnerships, NBCUniversal, said at Adweek’s NexTech event on Thursday that just because her company took The Office back, that doesn’t mean that viewers will never see NBCU content on partners like Netflix or Hulu again.

“NBCUniversal is not going to be steadfast in, ‘We will never sell anything to any of those guys again,’ because depending on the type of content that it is, and when you think about the networks or digital assets that we own that are constantly pumping out content, there might be content that makes sense to still be in that business,” she said.

“It’s a good business for us.

It’s profitable, and those guys are good partners.

NBCUniversal is banking on The Office providing the same sort of viewership numbers for its still-unnamed streaming service that it did for Netflix.

Joe Richards 2021-06-07
While the world continues to debate whether the Tokyo Olympics should still take place, NBCUniversal is unveiling its massive coverage plans for the Summer Games, due to kick off next month. In what the company is calling the biggest media event ever, NBCUniversal will air more than 7,000 hours of coverage across two broadcast networks,...
Jesse Rodriguez 2019-01-08
img

After reducing ads by 10 percent this season on its prime-time original shows, NBCUniversal is doubling-down on its plan, and will cut prime-time ad loads by an additional 10 percent over the next year, the company said.

That means that by 2020, the company will have pared down prime-time ad loads and ad clutter by more than 20 percent.

Additionally, NBCU is pursuing further reductions in ad time and is looking at expanding the cuts to additional programs, outside of its originals, and other dayparts, including Today in the morning.

“In an effort to bring audiences a better viewing experience and provide marketers more engaging advertising opportunities, NBCUniversal has been committed to reducing commercial time and creating new storytelling solutions since 2017.

By 2020, NBCU will have reduced video ad load and ad clutter, each by more than 20 percent within prime time,” said an NBCUniversal spokesperson.

Last February, NBCUniversal unveiled its initiative to reduce ads by 10 percent, beginning last fall, on the 50-plus NBCU prime-time original series across its entire broadcast and cable portfolio.