The head of Sony Corp. s games development is six weeks away from the introduction of its first virtual-reality headset and demand seems promising.
The closest parallel he can think of is when he helped introduced the first PlayStation game console more than two decades ago.
"To be honest, we don't know what demand will be, said Yoshida, sitting in a conference room at Sony headquarters beside a high-powered demo set for the new devices.
Virtual reality has caught the attention of everyone from Facebook Inc. s Mark Zuckerberg to President Barack Obama, but it s commercial viability is still an open question.
The company is also planning to go far beyond games -- into music, sporting events, even medicine and virtual education.
Chief Executive Officer Kazuo Hirai is increasingly relying on the games division to turn around Sony, which last year posted its biggest net profit since 2008.