While watching the Apple event online with my co-workers this summer, I saw our team become increasingly underwhelmed by lackluster reveals.
The gear was fine; the iPhone X looked cool; but nothing seemed particularly special about any of it.
We became increasingly excited with each reveal.
More, we’d all declare how much we wanted whatever was streaming on our screens in a frenzy of virtual oohs and aahs.
The day before the Apple event there was a buzz surrounding TNW’s editorial staff – many of us expressed that we couldn’t wait to see what the Cupertino company was going to reveal.
Yet, on October 3rd – the day before the Google event – it was almost like business as usual.