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Warren Edwards 2016-06-13

Your website can look like a million bucks, but it s copy that will get your customers familiar with your product and it s copy that will convince them to make a purchase.

Here's how to create a unique value proposition and sell with writing.

collect
0
Mark Alexander 2016-06-07
img

If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be?

While there are plenty of worthwhile features and policies, the store s value proposition is what makes or breaks sales.

Creating a Winning Value Proposition

It s a simple concept, but a compelling value proposition is based on research and logical delivery.

Follow these steps to create the best promise of delivery for your business:

1.

Study your existing customers.

You want to determine what they do better, and what they lack.

collect
0
Anthony Breedlove 2016-10-17

These clients will pour resources into increasing their outreach, thinking that increasing leads automatically increases revenue.

They focus on vanity metrics, and end up trying to sell their product to people who are a terrible fit.

On the flip side, I ve also worked with lots of small businesses who would rather have 1,000 engaged people—people who are not unsubscribing, who are clicking through, and who are converting—than 10,000 names who opt out and bounce.

These are the companies that understand the difference between an actionable piece of data, and a vanity metric.

How Focusing On Your Value Proposition Keeps You Honest

A value proposition is the primary reason people buy from you — it s the secret sauce that makes your business, product, or service unique.

collect
0
James Williams 2016-09-12

Many people in the marketing space are trying to figure out how to best present their value proposition.

These are important questions because your value proposition is such a high impact area of your site – some would say the most important part.

So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate, so we conducted a study through ConversionXL Institute.

This study manipulates the value proposition of a financial service SaaS website, and uses eye-tracking and survey tools to test differences and effectiveness among the value prop.

collect
0
Michael Morehead 2017-08-10
img

When optimizing a website, one of the best places to start is the value proposition.

For a home page, the value proposition will include:

What happens if I take advantage of the promise?

Bring them to make a choice.

A lot of designers fancy having your web pages contain a bold image at the top of the page, or the “hero shot.” This technique is used in a knee-jerk way, but it has roots in direct mail marketing.

Direct marketer Frank Johnson was able to increase response rates by adding a box at the top of a mailer — now called the Johnson Box — that stated summarized content at the top of the page.

collect
0
Randy Rowald 2017-09-27
img

Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service.

This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.”

In other words, a value proposition is a statement of what your business does that’s better than your competitors.

Have you ever met someone for a second time at a networking meeting, and they didn’t remember you or what you do?

To be fair, people forget names, places, and businesses all the time, so it should come as no surprise that someone might forget about you.

However, if multiple people are forgetting you and your business, then it might be time to give yourself a value proposition checkup.

collect
0
Laura Kelly 2017-09-29
img

You only have one value proposition and you want it to stick in your customers' minds.

Focus," I discuss the need to be one thing in the minds of your customers.

Look for the intersection of three perspectives to identify your promise: the customer perspective, internal perspective and marketplace perspective.

Take, for example, the Oakland, Calif.-based organization Cat Town that helps troubled cats find homes and where my wife volunteers.

Its challenge was developing messaging that makes it stand out from the many other places where people can get cats, particularly shelters.

Interview customers, survey them, pay attention to them on social media, follow them around the mall.

collect
0
Gary Wynn 2017-09-27
img

Modern loyalty and rewards programs are abundant and varied.

But to differentiate your own business in today's crowded market, you have to develop a unique and compelling value proposition to attract new customers and increase sales.

The ideal value proposition is a mix of a company’s strengths, customer needs and competitive differentiation.

It combines the uniqueness of the brand with the top priorities of its customers.

Does the existing value proposition:

Attract new customers to the brand?

collect
0
John Ruybal 2017-01-04
img

How do you ensure that your messaging and value proposition are unique enough to capture your audience s attention?

Don t let these questions intimidate you.

Executives within companies are heads-down meeting the needs of shareholders, ensuring that projects stay on track, minimizing risks, streamlining expenses, and determining opportunities to make projects more profitable.

What s important to keep in mind is that processes and needs will vary between companies.

Some tips to keep in mind:

Companies at similar stages have similar challenges related to operations, profitability, and group.

collect
0
Gary Tokarski 2016-10-17

Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes.

At times, we ve been under pressure to show results quickly.

It s the 1 factor determining your conversion rate.

So, I have to ask: have you ever taken the time to split test your value proposition?

This article shows you how to identify a poor value proposition, hypothesize a series of better alternatives, and split test them to identify the wining combination of copy, video and images.

Idea to test from this article:

collect
0
Thomas Shaw 2021-07-24

Dubai presently offers one of your hottest property investment possibilities within the world.

With multi-million dollar projects mushrooming everywhere on a regular basis, Dubai property growth rates exceed that of most other Middle Eastern countries and in some cases important parts of Europe.

People who get started off just dipping their toes to test the real estate waters of Dubai just about constantly end up returning much more often than they had initially planned, inadvertently producing Dubai one with the fastest growing second home markets.

Get more data about sobha hartland villasDubai Properties : Fabulous Property Deals At Any Value Take a look at just some of the motives why investing in Dubai property is and can normally be a profitable proposition:Comparatively Low Rates - Property rates in Dubai are nonetheless only about one-third that of any thriving UK city.

Moreover, although borrowing expenses are just about equivalent, tax-free incomes in Dubai evaluate advantageously with post-tax income levels with the UK.Huge Development Possible - Steadily increasing property costs have resulted in a sharp upward movement in rental rates.

Though this can be often an attractive proposition for Dubai property investors, in addition, it drives people that are renting into acquiring so as to prevent inevitable rent increases.Falling Mortgage Rates - With ever escalating mortgage options getting on a regular basis produced by local and international financial institutions and banks in Dubai, the cost of borrowing has been considerably reduced.

collect
0
Angel Collins 2017-01-13

Move the contact form to the main page.

Add more prominence to your contact link, don't make it the 2nd choice under the drop-down.

Add your phone number and/or email as a static part of the header navigation.

collect
0
Betty Gribble 2018-05-24
img

But most founders decide to create their value proposition after they create their product.

You are going to be the one that drives the company, and if you don’t even like it, how can you expect your customers to?

If you don’t think that you’d like your product 5 years from now, consider creating one that you will.

Many want to get funded and achieve a massive exit while others just want to focus on making the world a better place with their offering.

Everyone goes about setting goals in different ways, but here are some good questions to keep in mind:

Do you want to get funding and have an exit?

collect
0
Lillian Barnwell 2018-05-15
img

Twitter has a troll problem.

Nasty comments can easily take over online conversations.

But today, the company says it's doing something about it -- something that has the potential to change how your Twitter feed looks.

It actually sounds pretty simple at first: according to a Twitter blog post Tuesday, the company will simply organize conversations on Twitter differently based on "behavioral signals" designed to root out trolls in "communal areas" of the social network.

If Twitter's algorithms and human reviewers see the same person signing up for multiple accounts simultaneously, repeatedly tweeting at accounts that don't follow them, or "behavior that might indicate a coordinated attack" -- among other things -- then Twitter says it'll make tweets from those accounts less visible.

You'll have to click the "show more Tweets" button to see them.

collect
0
Ruth Reed 2017-05-05
img

p You have a distinct skill set that’s in demand and you’d like to begin taking on work as a freelancer, but you’re not quite sure how to stand out from others in the marketplace.

Whether you’re trying to find clients through your colleagues, on LinkedIn or a freelancer platform like Contently or Upwork, you should consider how to differentiate yourself from competing freelancers that offer similar services.

Daniel DiPiazza, a serial entrepreneur, writer and owner of the popular blog Rich20Something, suggests understanding the different ways of developing your own USP or unique selling proposition.

This is a short-term differentiator unless you’re like a Walmart that’s built on the foundation of affordable pricing.

DiPiazza stresses that the quality of your work still needs to be very high.

“That’s key, since most people expect that lower prices equate to lower-quality work,” said DiPiazza.

collect
0
David Erb 2017-09-27
img

I can’t begin to tell you how many times I’ve talked to executives who say they don’t have any competition.

They talk about their unique selling proposition, their software innovation, or the new industry their business has created.

(The first is identifying the audience.)

There is not a single company, service, or product in the world that is the only choice a customer has, even if the alternative is doing nothing.

There are four competitor groups, and because communication invariably exists in the context of one or more of these, it’s important to create messages and strategies for each.

They may or may not compete with all the same services, the delivery might be different, or they may have a different marketing strategy.

collect
0
Warren Edwards 2016-06-13

Your website can look like a million bucks, but it s copy that will get your customers familiar with your product and it s copy that will convince them to make a purchase.

Here's how to create a unique value proposition and sell with writing.

Anthony Breedlove 2016-10-17

These clients will pour resources into increasing their outreach, thinking that increasing leads automatically increases revenue.

They focus on vanity metrics, and end up trying to sell their product to people who are a terrible fit.

On the flip side, I ve also worked with lots of small businesses who would rather have 1,000 engaged people—people who are not unsubscribing, who are clicking through, and who are converting—than 10,000 names who opt out and bounce.

These are the companies that understand the difference between an actionable piece of data, and a vanity metric.

How Focusing On Your Value Proposition Keeps You Honest

A value proposition is the primary reason people buy from you — it s the secret sauce that makes your business, product, or service unique.

Michael Morehead 2017-08-10
img

When optimizing a website, one of the best places to start is the value proposition.

For a home page, the value proposition will include:

What happens if I take advantage of the promise?

Bring them to make a choice.

A lot of designers fancy having your web pages contain a bold image at the top of the page, or the “hero shot.” This technique is used in a knee-jerk way, but it has roots in direct mail marketing.

Direct marketer Frank Johnson was able to increase response rates by adding a box at the top of a mailer — now called the Johnson Box — that stated summarized content at the top of the page.

Laura Kelly 2017-09-29
img

You only have one value proposition and you want it to stick in your customers' minds.

Focus," I discuss the need to be one thing in the minds of your customers.

Look for the intersection of three perspectives to identify your promise: the customer perspective, internal perspective and marketplace perspective.

Take, for example, the Oakland, Calif.-based organization Cat Town that helps troubled cats find homes and where my wife volunteers.

Its challenge was developing messaging that makes it stand out from the many other places where people can get cats, particularly shelters.

Interview customers, survey them, pay attention to them on social media, follow them around the mall.

John Ruybal 2017-01-04
img

How do you ensure that your messaging and value proposition are unique enough to capture your audience s attention?

Don t let these questions intimidate you.

Executives within companies are heads-down meeting the needs of shareholders, ensuring that projects stay on track, minimizing risks, streamlining expenses, and determining opportunities to make projects more profitable.

What s important to keep in mind is that processes and needs will vary between companies.

Some tips to keep in mind:

Companies at similar stages have similar challenges related to operations, profitability, and group.

Thomas Shaw 2021-07-24

Dubai presently offers one of your hottest property investment possibilities within the world.

With multi-million dollar projects mushrooming everywhere on a regular basis, Dubai property growth rates exceed that of most other Middle Eastern countries and in some cases important parts of Europe.

People who get started off just dipping their toes to test the real estate waters of Dubai just about constantly end up returning much more often than they had initially planned, inadvertently producing Dubai one with the fastest growing second home markets.

Get more data about sobha hartland villasDubai Properties : Fabulous Property Deals At Any Value Take a look at just some of the motives why investing in Dubai property is and can normally be a profitable proposition:Comparatively Low Rates - Property rates in Dubai are nonetheless only about one-third that of any thriving UK city.

Moreover, although borrowing expenses are just about equivalent, tax-free incomes in Dubai evaluate advantageously with post-tax income levels with the UK.Huge Development Possible - Steadily increasing property costs have resulted in a sharp upward movement in rental rates.

Though this can be often an attractive proposition for Dubai property investors, in addition, it drives people that are renting into acquiring so as to prevent inevitable rent increases.Falling Mortgage Rates - With ever escalating mortgage options getting on a regular basis produced by local and international financial institutions and banks in Dubai, the cost of borrowing has been considerably reduced.

Betty Gribble 2018-05-24
img

But most founders decide to create their value proposition after they create their product.

You are going to be the one that drives the company, and if you don’t even like it, how can you expect your customers to?

If you don’t think that you’d like your product 5 years from now, consider creating one that you will.

Many want to get funded and achieve a massive exit while others just want to focus on making the world a better place with their offering.

Everyone goes about setting goals in different ways, but here are some good questions to keep in mind:

Do you want to get funding and have an exit?

Ruth Reed 2017-05-05
img

p You have a distinct skill set that’s in demand and you’d like to begin taking on work as a freelancer, but you’re not quite sure how to stand out from others in the marketplace.

Whether you’re trying to find clients through your colleagues, on LinkedIn or a freelancer platform like Contently or Upwork, you should consider how to differentiate yourself from competing freelancers that offer similar services.

Daniel DiPiazza, a serial entrepreneur, writer and owner of the popular blog Rich20Something, suggests understanding the different ways of developing your own USP or unique selling proposition.

This is a short-term differentiator unless you’re like a Walmart that’s built on the foundation of affordable pricing.

DiPiazza stresses that the quality of your work still needs to be very high.

“That’s key, since most people expect that lower prices equate to lower-quality work,” said DiPiazza.

Mark Alexander 2016-06-07
img

If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be?

While there are plenty of worthwhile features and policies, the store s value proposition is what makes or breaks sales.

Creating a Winning Value Proposition

It s a simple concept, but a compelling value proposition is based on research and logical delivery.

Follow these steps to create the best promise of delivery for your business:

1.

Study your existing customers.

You want to determine what they do better, and what they lack.

James Williams 2016-09-12

Many people in the marketing space are trying to figure out how to best present their value proposition.

These are important questions because your value proposition is such a high impact area of your site – some would say the most important part.

So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate, so we conducted a study through ConversionXL Institute.

This study manipulates the value proposition of a financial service SaaS website, and uses eye-tracking and survey tools to test differences and effectiveness among the value prop.

Randy Rowald 2017-09-27
img

Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service.

This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.”

In other words, a value proposition is a statement of what your business does that’s better than your competitors.

Have you ever met someone for a second time at a networking meeting, and they didn’t remember you or what you do?

To be fair, people forget names, places, and businesses all the time, so it should come as no surprise that someone might forget about you.

However, if multiple people are forgetting you and your business, then it might be time to give yourself a value proposition checkup.

Gary Wynn 2017-09-27
img

Modern loyalty and rewards programs are abundant and varied.

But to differentiate your own business in today's crowded market, you have to develop a unique and compelling value proposition to attract new customers and increase sales.

The ideal value proposition is a mix of a company’s strengths, customer needs and competitive differentiation.

It combines the uniqueness of the brand with the top priorities of its customers.

Does the existing value proposition:

Attract new customers to the brand?

Gary Tokarski 2016-10-17

Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes.

At times, we ve been under pressure to show results quickly.

It s the 1 factor determining your conversion rate.

So, I have to ask: have you ever taken the time to split test your value proposition?

This article shows you how to identify a poor value proposition, hypothesize a series of better alternatives, and split test them to identify the wining combination of copy, video and images.

Idea to test from this article:

Angel Collins 2017-01-13

Move the contact form to the main page.

Add more prominence to your contact link, don't make it the 2nd choice under the drop-down.

Add your phone number and/or email as a static part of the header navigation.

Lillian Barnwell 2018-05-15
img

Twitter has a troll problem.

Nasty comments can easily take over online conversations.

But today, the company says it's doing something about it -- something that has the potential to change how your Twitter feed looks.

It actually sounds pretty simple at first: according to a Twitter blog post Tuesday, the company will simply organize conversations on Twitter differently based on "behavioral signals" designed to root out trolls in "communal areas" of the social network.

If Twitter's algorithms and human reviewers see the same person signing up for multiple accounts simultaneously, repeatedly tweeting at accounts that don't follow them, or "behavior that might indicate a coordinated attack" -- among other things -- then Twitter says it'll make tweets from those accounts less visible.

You'll have to click the "show more Tweets" button to see them.

David Erb 2017-09-27
img

I can’t begin to tell you how many times I’ve talked to executives who say they don’t have any competition.

They talk about their unique selling proposition, their software innovation, or the new industry their business has created.

(The first is identifying the audience.)

There is not a single company, service, or product in the world that is the only choice a customer has, even if the alternative is doing nothing.

There are four competitor groups, and because communication invariably exists in the context of one or more of these, it’s important to create messages and strategies for each.

They may or may not compete with all the same services, the delivery might be different, or they may have a different marketing strategy.