Europe's biggest consumer tech company is back and wants you to wear it
Interview Yesterday TomTom announced seven new consumer products eight if you count the two SatNav units with four fitness and three navigation products, its highest High Street profile for some years.
Tech pundits were preparing the last rites for the SatNav pioneer a few years ago, but it has proved to be resilient.
And as others fell away, TomTom is now biggest, and arguably the only consumer tech company Europe has left to boast about – while its industrial and commercial units continue to tick along.
As co-founder Corrinne Vigreux reminded us yesterday:
We are the last European consumer electronics manufacturer with a global brand.