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Carlton Barr 2017-11-29
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Convene the biggest names and most innovative leaders in media, marketing, and technology.

Add Business Insider’s unique blend of hard news and big ideas…

Presentation: The Five Most Important Trends in Media

Henry Blodget, CEO, cofounder, and editorial director of Business Insider

Nick Bell, vice president of content at Snapchat, speaks with Alyson Shontell

Robert Bakish, president and CEO of Viacom, speaks with Nicholas Carlson, global editor-in-chief of Business Insider

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Issac Pierce 2020-09-18
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In the beginning, there was ESPN+, then Disney+. Now that CBS All Access is becoming Paramount+, it’s time to call a moratorium.
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Richard Lucarelli 2021-01-05
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This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow?

The post Change the channel: How ViacomCBS is managing the transition from linear TV to streaming appeared first on Digiday.

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Robert Pedigo 2019-04-08
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When Bob Bakish was named Viacom CEO in December 2016, he began “warehousing” the company’s library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy.

Now that the Pluto TV deal has closed (as discussed in this week’s cover story), he’s ready to put those library titles to work once again.

Beginning next month, Viacom expects to add 10 to 15 new linear channels to Pluto, which will be variations on its flagship brands—including MTV, Nickelodeon, BET and Comedy Central—as well as channels focused on specific Viacom shows and franchises.

For starters, says Bakish, Viacom will create a pop-up channel featuring its reality series The Hills to promote that show’s revival on MTV this summer, and plans to do the same with classic Blue’s Clues episodes tied to its upcoming Nickelodeon reboot, Blue’s Clues & You.

Viacom will air a full range of “very well-known IP” (intellectual property) on Pluto, says Bakish, including its biggest TV brand, SpongeBob SquarePants, which will also eventually make its way onto the streaming service.

However, he emphasizes that Viacom’s cable networks “will continue to be the exclusive domain of our freshest products,” and that anything streaming on Pluto will be at least 18 months old.

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0
Cornell Lopez 2021-03-05
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ViacomCBS is betting Yellowstone is more valuable off Paramount Plus than on it.
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Val Strefeler 2019-08-13
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This story requires our BI Prime membership.

To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

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Steven Restivo 2019-08-13
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CBS and Viacom reached a deal on Tuesday to reunite the two companies after 13 years apart.

The proposed deal, if completed, would create a media giant called ViacomCBS, Inc. with roughly $28 billion in revenue.

Viacom CEO Bob Bakish would lead the combined company as president and CEO, and current CBS CEO Joe Ianniello would serve as CBS' chairman and CEO.

The market previously reacted to reports that a deal announcement was imminent.

Visit Business Insider's homepage for more stories.

CBS and Viacom struck an all-stock deal on Tuesday to reunite the two companies, after 13 years apart, the companies announced on Tuesday.

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0
Linda Schilk 2019-08-15
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This story requires our BI Prime membership.

To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

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Gary Wynn 2019-04-16
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Reality TV watchers rejoice: MTV is creating a new festival, RealityCon, celebrating the special genre in TV history.

The first event will kick off with a soft launch this fall, with the inaugural full-blown RealityCon event taking place in summer 2020.

The event will feature masterminds and stars behind many of TV’s biggest reality shows, including The Real World, Survivor, The Bachelor, Jersey Shore, Big Brother, The Challenge, Duck Dynasty, Love & Hip Hop, Mob Wives, The Real Housewives, RuPaul’s Drag Race and The Hills.

RealityCon will offer attendees plenty of activations, performances, interviews and roundtable discussions, MTV said.

Viacom has moved deeper into experiential during the past two years, with CEO Bob Bakish saying last year that each flagship brand would have an event component.

“There is incredible emotional equity value that resonates when their consumers get to touch our different brands, and that’s an incredible value to be associated with as a brand sponsoring that,” said Viacom head of ad solutions Sean Moran at the time.

collect
0
James Dixon 2021-06-24
Image: ViacomCBS

ViacomCBS is once again changing up leadership to emphasize its focus on streaming and ensure the success of its streaming services, particularly its late-to-the-party content giant Paramount Plus. The announcement comes just a day after The Wall Street Journal reported NBCUniversal had approached ViacomCBS about joining streaming forces.

ViacomCBS announced Wednesday title changes and additional oversight for several of its executives currently overseeing various ViacomCBS content properties, particularly for its recently launched Paramount Plus streaming service. Leadership reorganizations focused on streaming have become standard for major parent companies of recently launched services like Disney Plus and HBO Max — and ViacomCBS has p...

Continue reading…

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Gerardo Diaz 2021-05-06
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Streaming service commits to one original movie every week.
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Jack Scharfenberg 2019-06-18
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Could the third time be the charm for CBS and Viacom?

The media companies, who split 13 years ago, are once again talking about merging, with CBS planning to make an offer for Viacom in the coming weeks, according to The Wall Street Journal.

Both CBS and Viacom declined to comment to Adweek about the report.

The Journal said that several stumbling blocks remain in a potential deal, including settling on the price for a stock transaction and selecting a leadership team, with Viacom CEO Bob Bakish—who recently appeared on Adweek’s cover—seen as the most likely choice to lead the combined company.

CBS has been led by acting CEO Joseph Ianniello since Les Moonves exited the company last September following more than a dozen accusations of sexual harassment and intimidation.

This is the third time that the companies have explored a merger in the past three years.

collect
0
Richard Lee 2019-04-08
img

In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy—but it wasn’t what anyone had been expecting.

Instead of creating its own subscription video on demand (SVOD) service—as rivals Disney, Comcast and AT are doing—the company had opted to buy Pluto TV, the free, ad-supported streaming video platform, for $340 million.

The news left many Viacom investors and partners scratching their heads.

But many of them quickly warmed to the CEO’s new acquisition, which was finalized a month ago, after he and his other execs explained how Pluto is “integral” to Viacom’s distribution and advertising strategy.

“We think it’s a real game changer, not only for our company, but for the industry.”

That’s because it’s the biggest spotlight yet for AVOD (advertising video on demand), which has been quietly, yet rapidly, gaining momentum in the OTT space over the past year.

collect
0
Carlton Barr 2017-11-29
img

Convene the biggest names and most innovative leaders in media, marketing, and technology.

Add Business Insider’s unique blend of hard news and big ideas…

Presentation: The Five Most Important Trends in Media

Henry Blodget, CEO, cofounder, and editorial director of Business Insider

Nick Bell, vice president of content at Snapchat, speaks with Alyson Shontell

Robert Bakish, president and CEO of Viacom, speaks with Nicholas Carlson, global editor-in-chief of Business Insider

Richard Lucarelli 2021-01-05
img

This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow?

The post Change the channel: How ViacomCBS is managing the transition from linear TV to streaming appeared first on Digiday.

Cornell Lopez 2021-03-05
img
ViacomCBS is betting Yellowstone is more valuable off Paramount Plus than on it.
Steven Restivo 2019-08-13
img

CBS and Viacom reached a deal on Tuesday to reunite the two companies after 13 years apart.

The proposed deal, if completed, would create a media giant called ViacomCBS, Inc. with roughly $28 billion in revenue.

Viacom CEO Bob Bakish would lead the combined company as president and CEO, and current CBS CEO Joe Ianniello would serve as CBS' chairman and CEO.

The market previously reacted to reports that a deal announcement was imminent.

Visit Business Insider's homepage for more stories.

CBS and Viacom struck an all-stock deal on Tuesday to reunite the two companies, after 13 years apart, the companies announced on Tuesday.

Gary Wynn 2019-04-16
img

Reality TV watchers rejoice: MTV is creating a new festival, RealityCon, celebrating the special genre in TV history.

The first event will kick off with a soft launch this fall, with the inaugural full-blown RealityCon event taking place in summer 2020.

The event will feature masterminds and stars behind many of TV’s biggest reality shows, including The Real World, Survivor, The Bachelor, Jersey Shore, Big Brother, The Challenge, Duck Dynasty, Love & Hip Hop, Mob Wives, The Real Housewives, RuPaul’s Drag Race and The Hills.

RealityCon will offer attendees plenty of activations, performances, interviews and roundtable discussions, MTV said.

Viacom has moved deeper into experiential during the past two years, with CEO Bob Bakish saying last year that each flagship brand would have an event component.

“There is incredible emotional equity value that resonates when their consumers get to touch our different brands, and that’s an incredible value to be associated with as a brand sponsoring that,” said Viacom head of ad solutions Sean Moran at the time.

Gerardo Diaz 2021-05-06
img
Streaming service commits to one original movie every week.
Richard Lee 2019-04-08
img

In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy—but it wasn’t what anyone had been expecting.

Instead of creating its own subscription video on demand (SVOD) service—as rivals Disney, Comcast and AT are doing—the company had opted to buy Pluto TV, the free, ad-supported streaming video platform, for $340 million.

The news left many Viacom investors and partners scratching their heads.

But many of them quickly warmed to the CEO’s new acquisition, which was finalized a month ago, after he and his other execs explained how Pluto is “integral” to Viacom’s distribution and advertising strategy.

“We think it’s a real game changer, not only for our company, but for the industry.”

That’s because it’s the biggest spotlight yet for AVOD (advertising video on demand), which has been quietly, yet rapidly, gaining momentum in the OTT space over the past year.

Issac Pierce 2020-09-18
img
In the beginning, there was ESPN+, then Disney+. Now that CBS All Access is becoming Paramount+, it’s time to call a moratorium.
Robert Pedigo 2019-04-08
img

When Bob Bakish was named Viacom CEO in December 2016, he began “warehousing” the company’s library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy.

Now that the Pluto TV deal has closed (as discussed in this week’s cover story), he’s ready to put those library titles to work once again.

Beginning next month, Viacom expects to add 10 to 15 new linear channels to Pluto, which will be variations on its flagship brands—including MTV, Nickelodeon, BET and Comedy Central—as well as channels focused on specific Viacom shows and franchises.

For starters, says Bakish, Viacom will create a pop-up channel featuring its reality series The Hills to promote that show’s revival on MTV this summer, and plans to do the same with classic Blue’s Clues episodes tied to its upcoming Nickelodeon reboot, Blue’s Clues & You.

Viacom will air a full range of “very well-known IP” (intellectual property) on Pluto, says Bakish, including its biggest TV brand, SpongeBob SquarePants, which will also eventually make its way onto the streaming service.

However, he emphasizes that Viacom’s cable networks “will continue to be the exclusive domain of our freshest products,” and that anything streaming on Pluto will be at least 18 months old.

Val Strefeler 2019-08-13
img

This story requires our BI Prime membership.

To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

Linda Schilk 2019-08-15
img

This story requires our BI Prime membership.

To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

James Dixon 2021-06-24
Image: ViacomCBS

ViacomCBS is once again changing up leadership to emphasize its focus on streaming and ensure the success of its streaming services, particularly its late-to-the-party content giant Paramount Plus. The announcement comes just a day after The Wall Street Journal reported NBCUniversal had approached ViacomCBS about joining streaming forces.

ViacomCBS announced Wednesday title changes and additional oversight for several of its executives currently overseeing various ViacomCBS content properties, particularly for its recently launched Paramount Plus streaming service. Leadership reorganizations focused on streaming have become standard for major parent companies of recently launched services like Disney Plus and HBO Max — and ViacomCBS has p...

Continue reading…

Jack Scharfenberg 2019-06-18
img

Could the third time be the charm for CBS and Viacom?

The media companies, who split 13 years ago, are once again talking about merging, with CBS planning to make an offer for Viacom in the coming weeks, according to The Wall Street Journal.

Both CBS and Viacom declined to comment to Adweek about the report.

The Journal said that several stumbling blocks remain in a potential deal, including settling on the price for a stock transaction and selecting a leadership team, with Viacom CEO Bob Bakish—who recently appeared on Adweek’s cover—seen as the most likely choice to lead the combined company.

CBS has been led by acting CEO Joseph Ianniello since Les Moonves exited the company last September following more than a dozen accusations of sexual harassment and intimidation.

This is the third time that the companies have explored a merger in the past three years.