Tesla is rising, up 2.43% at $375.13 a share as of 2:25 p.m.
ET, after CEO Elon Musk announced a launch date for the company's new semi truck.
Wednesday evening, Musk tweeted the event, which will be held at the company's headquarters in Hawthorne, California, will be worth attending to see "this beast" in person.
The semi truck is the first for the company and is expected to be suitable more for regional deliveries than long-haul trucking.
The range of the new truck is rumored to be only 200 to 300 miles, which is much shorter than that of the 1,000-mile range of traditional petroleum powered trucks.
Tesla's automobiles have a range of about 200 to 300 miles.