The building anticipation for what seems to be the small business event of the year.
I’m talking, of course, about next weekend’s Small Business Saturday (Nov. 28).
Sandwiched between Black Friday and Cyber Monday, this is the day that all of America is supposed to be honoring small businesses.
We’re hanging signs and putting out the displays.
Do you really believe articles like this one that report that there were “88 million Small Business Saturday shoppers in 2014” and that they “spent $14.3 billion.” Oh c’mon…where does this data come from?
And how many of these shoppers would’ve been out shopping during that first unofficial weekend of the holiday season anyway?