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Lamont Shaw 2018-05-12
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Online video advertising platform SpotX has partnered with Zvelo to ensure brand safety by tackling fake news.

Both the companies will work together to block websites and content that is fake.

SpotX will aim to remove sites that disseminate fabricated news and disinformation from available ad inventory thereby preventing advertisers from associating brand content with this objectionable content.

Jeff Finn, CEO, Zvelo said: "SpotX was the first supply-side platform that we partnered with in providing content categorization for brand safety, and we're proud of the work we've done together to make the internet a safer place to advertise.

"At the same time, we're excited to provide greater capabilities for the categorization of fake news sources than ever before, and to assist SpotX in offering a thoroughly vetted, brand-safe ad inventory for publishers."

Nick Frizzell, senior director, brand safety and inventory operations, SpotX said: "Our expanded partnership with zvelo really reinforces SpotX's unwavering commitment to brand safety, as well as our duty to clean up the video ad ecosystem and educate media buyers about fraudulent inventory as new threats emerge.

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0
Robert Rock 2021-06-24
Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according to internal communication viewed by Adweek. The company is reducing headcount by nearly 60 employees across all departments, and it's eliminating 45 open positions across SpotX and Magnite, according to the internal note, as part...
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0
MarTech Cube 2020-07-21
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SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV).

Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem.SpringServe offers ad serving, optimization, and automation solutions across devices.

Leveraged by publishers and content owners, SpringServe’s platform manages multiple aspects of video advertising and includes tools such as inventory routing, customized ad experiences, and advanced podding logic.

SpotX has built strong relationships with most major media owners across the OTT ecosystem through their market-leading programmatic technology, and now reaches four out of five ad-supported CTV viewers in the US.

The companies will collaborate on a roadmap of unique product features that bring substantial value to the market.

Together, SpotX and SpringServe will offer joint customers state-of-the-art ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.“SpotX remains focused on creating the most advanced video advertising platform with a diverse set of tools that brings market leading technology to media owners as well as services that provide tangible benefits to advertisers,” said Sean Buckley, COO at SpotX.

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0
James Williams 2018-05-01
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Supply-side platform SpotX will begin using Nielsen audience data for connected TV (CTV).

SpotX will use its ad exposure data and Nielsen's panel data to help advertisers understand their total campaign audience.

According to SpotX, brands that run CTV campaigns will be able to understand the unduplicated and incremental reach of a campaign's ads on connected TV and linear TV using Nielsen metrics.

"Trusted third-party measurement in CTV has historically been the number-one barrier to entry for advertisers, and media buyers need measurement to make smarter CTV investment decisions," said Mike Shehan, co-founder and chief executive at SpotX, in a statement.

"We're thrilled to work with the industry leader to address this need for buyers while simultaneously creating more opportunities for publishers to monetize connected TV inventory, stimulating wider adoption for CTV overall."

Hear top experts weigh in on the current state of industry affairs, in the run-up to this year’s Upfronts and Newfronts at The Drum Live: Video Futures.

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0
Jeanne Hoffman 2021-07-01
Supply-side platform Magnite has bought ad serving company SpringServe for $31 million as part of its continued push into connected TV advertising. Top line SpotX invested $2 million in SpringServe in July 2020. Then in February of this year, Magnite announced it would buy SpotX for $1.17 billion, leaving the future of the ad serving...
collect
0
Thomas Cann 2020-11-12
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This year’s Digiday Technology Awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate.

The post SpotX, Klaviyo and Flip-Pay are Digiday Technology Awards winners appeared first on Digiday.

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0
Adrian Bray 2017-08-30
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Europe's largest broadcaster RTL Group has announced it will take full ownership of video outfit SpotX, as it looks to adtech to diversify its revenue amid a "challenging" TV ad market.

RTL Group today (August 30) announced its latest quarterly results, with group revenue up 8.8% year-over-year in the second quarter, and 3.5% in the first half of the year.

Its leadership cited "challenging" developments in advertising markets across its footprint, which includes 10 countries across Europe – a "clear signal" to accelerate its strategy execution.

This strategy includes taking full ownership of SpotX, having bought 65% of the adtech company in 2014 for $144m, in what is just the latest M episode in the adtech sector.

Bert Habets and Guillaume de Posch, co-chief executive officers at RTL Group, said in a joint statement that they plan to roll out the SpotX offering across its operations in close collaboration with its SmartClip entity.

In a video statement to investors, they also hinted at potential adtech acquisitions in the future (see above).

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0
Felton Woodall 2017-04-13
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SpotX and OmniVirt today announced a partnership that will enable brands to promote and drive viewers to their VR experiences through improved distribution; an area that has long been an unfulfilled promise of virtual reality (VR) advertising for brands.

The new partnership will integrate OmniVirt's 360 degree VR technology across the SpotX platform, enabling brands to drive viewers to their VR sites and enable marketer to distribute their VR content at scale.

Publishers like The New York Times, Wall Street Journal, Discovery, and Time Inc, and brands like Toyota, ABC, Chick-Fil-A, and Universal Pictures have utilized OmniVirts proprietary technology to power 360 VR experiences for their campaigns, but this is the first time that this technology will be available at such a large scale.

"While marketers and agencies have long been interested in VR, the biggest challenge for these marketers remains distribution and viewers,” notes Brad Phaisan, founder and CEO of OmniVirt.

The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV.

The ability to bring 360 VR experiences to audiences across SpotXs platform is something both the buy and sell side are very excited about,” states Jeremy Straight, SVP of strategic partnerships at SpotX.

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0
Eric Spilde 2020-10-22
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GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory. The partnership comes as WPP's media buying arms adds video to its Premium Supply offering in the U.S. GroupM Premium Supply lets the agency's clients buy programmatic inventory more transparently and with pricing benefits...
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0
Larry Johnson 2018-06-07
img

TV streaming is still dominated by ad free services like Netflix.

But ad supported TV streaming is surging.

The number of ad impressions delivered via "connected TVs" skyrocketed by 178% last year, according to ad tech firm Innovid.

But its expected to grow rapidly.

The ad tech firm SpotX predicts connected TV ad spending will approach $1 billion globally by 2020.

They're starting to watch more content with ads.

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0
Carlton Barr 2017-05-25
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p SpotX and Samba TV have penned a deal that will see the pair combine their respective video ad serving plus targeting capabilities to help advertisers buy connected TV ads in an a manner that better targets the audiences they desire.

The partnership also entails the capability of delivering in-app and web-based ad units, with SpotX named as the primary connected TV ad server for Samba TV, in a partnership that will see advertisers use the latter’s proprietary TV viewership data to extend their media buys across all screens.

Samba TV’s content ID technology is integrated directly into millions of smart TVs and amplified by set-top box data, and at launch more than 50 publishers will offer this advertising offering to brands, with that number expected to grow significantly over the next six months, according to the pair.

In addition, the company also claims it can offer insights on how such ad targeting impacts the consumer path-to-purchase.

Ashwin Navin, chief executive of Samba TV, said: “Our partnership brings over 2,500 attributes to 200 million connected TV impressions a month, allowing advertisers to address audiences across a very wide range of premium publishers with a combined reach of 35 million households.

“That scale is complemented with precision so that marketers can narrow their targeting to specific audiences with confirmed purchase data in order to drive their real-time bidding.”

collect
0
Lillie Snow 2017-07-25
img

Hundreds of companies are inadvertently sharing private information via Google Groups, including everything from employee salary compensation to customer passwords.

And it's all thanks to the click of one little button.

An audit from the security intelligence group RedLock found personally identifiable information in publicly accessible messages in the Google Groups for companies including IBM's The Weather Company, Fusion Media Group, the cloud-based help desk software Freshworks, and video ad platform SpotX.

Among the info discovered: sales pipeline data, names, email addresses, home addresses, compensation, and passwords.

Google Groups is a convenient way for companies to sort and manage internal communications.

A company can have several groups under its umbrella, which allow employees to participate in group discussions that are relevant to them.

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0
William Labounty 2016-05-23
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The Trustworthy Accountability Group TAG announced Monday that it is launching its Certified Against Fraud certification program.

Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.

As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.

Advertisers, authorized advertiser agents and other direct buyers must have a designated TAG compliance officer and comply with the Media Rating Council s Invalid Traffic IVT Detection and Filtration Guidelines.

Ad networks and other indirect buyers and sellers must also fulfill all steps required of buyers, domain list filtering, data center IP list filtering, and TAG s Payment ID protocol.

Every dollar spent on a fraudulent ad is a dollar that is stolen from marketers, said Bob Liodice, President and CEO of the Association of National Advertisers ANA .

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2
Emmett Noble 2017-06-16
img

The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

Dennis, the publishing group with over 30 brands including The Week and Cyclist, has hired Wired UK’s former digital editor Victoria Woollaston to head up its flagship technology brand, Alphr.com.

Target chief communications officer Dustee Jenkins, formerly director of communications at HUD, has become the latest executive to depart amidst a shakeout of the retailers management team to make room for new blood.

Jenkins has given the last seven years of her life to the big box retailer but will now stand aside in favour of her deputy, communications vice president Katie Bolan.

SpotX has hired Affiperf co-founder Sebastian Robin as its managing director in France.

Robin, who will be based in Paris, will join the video ad serving platform charged with growing its European operations and driving the commercial success of the business.

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0
James Rankins 2017-06-15
img

SpotX has hired Affiperf co-founder Sebastian Robin as its managing director in France.

Robin, who will be based in Paris, will join the video ad serving platform charged with growing its European operations and driving the commercial success of the business.

He leaves behind the Havas-owned trading desk that he co-founded in 2010 having held the role of chief operations officer at Affiperf for the last four years.

He will report to UK and Southern Europe MD Leon Siotis with Robin set to recruit and oversee a team that will help media owners across the country utilize its programmatic moneytisation and video ad-serving product, including connected TV.

“I have always been interested in automation, harnessing technology to improve customer service and effectiveness from the early days of my career," said Robin.

"Programmatic video is the most exciting part of the industry and this move is a logical next step for me.

collect
0
Sandra Wilson 2017-11-06
img

In response to reporting on this subject, the politics publisher Salon removed Thrive+’s name from its ads.txt file, SpotX and LKQD terminated their relationship with the reseller, and OpenX sent an email out to its publisher clients that called the whole thing a “scam.”

Launched by the Interactive Advertising Bureau Tech Lab in May, ads.txt is a text file that publishers put on their web servers to list their authorized inventory sellers.

The hubbub began last week when a publisher source announced on Reddit that he was receiving unsolicited requests from vendors to get on the publisher’s ads.txt file, which prompted an AdExchanger article on the topic.

Salon and Dingit.tv were the largest publishers on the list.

Dingit.tv said it uses Thrive+ to sell its inventory, but it didn’t answer other questions that Digiday posed.

What’s made this particularly confusing is that in a phone conversation, Thrive+ referred to itself as a programmatic agency and a buyer of inventory.

collect
0
Lamont Shaw 2018-05-12
img

Online video advertising platform SpotX has partnered with Zvelo to ensure brand safety by tackling fake news.

Both the companies will work together to block websites and content that is fake.

SpotX will aim to remove sites that disseminate fabricated news and disinformation from available ad inventory thereby preventing advertisers from associating brand content with this objectionable content.

Jeff Finn, CEO, Zvelo said: "SpotX was the first supply-side platform that we partnered with in providing content categorization for brand safety, and we're proud of the work we've done together to make the internet a safer place to advertise.

"At the same time, we're excited to provide greater capabilities for the categorization of fake news sources than ever before, and to assist SpotX in offering a thoroughly vetted, brand-safe ad inventory for publishers."

Nick Frizzell, senior director, brand safety and inventory operations, SpotX said: "Our expanded partnership with zvelo really reinforces SpotX's unwavering commitment to brand safety, as well as our duty to clean up the video ad ecosystem and educate media buyers about fraudulent inventory as new threats emerge.

MarTech Cube 2020-07-21
img

SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV).

Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem.SpringServe offers ad serving, optimization, and automation solutions across devices.

Leveraged by publishers and content owners, SpringServe’s platform manages multiple aspects of video advertising and includes tools such as inventory routing, customized ad experiences, and advanced podding logic.

SpotX has built strong relationships with most major media owners across the OTT ecosystem through their market-leading programmatic technology, and now reaches four out of five ad-supported CTV viewers in the US.

The companies will collaborate on a roadmap of unique product features that bring substantial value to the market.

Together, SpotX and SpringServe will offer joint customers state-of-the-art ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.“SpotX remains focused on creating the most advanced video advertising platform with a diverse set of tools that brings market leading technology to media owners as well as services that provide tangible benefits to advertisers,” said Sean Buckley, COO at SpotX.

Jeanne Hoffman 2021-07-01
Supply-side platform Magnite has bought ad serving company SpringServe for $31 million as part of its continued push into connected TV advertising. Top line SpotX invested $2 million in SpringServe in July 2020. Then in February of this year, Magnite announced it would buy SpotX for $1.17 billion, leaving the future of the ad serving...
Adrian Bray 2017-08-30
img

Europe's largest broadcaster RTL Group has announced it will take full ownership of video outfit SpotX, as it looks to adtech to diversify its revenue amid a "challenging" TV ad market.

RTL Group today (August 30) announced its latest quarterly results, with group revenue up 8.8% year-over-year in the second quarter, and 3.5% in the first half of the year.

Its leadership cited "challenging" developments in advertising markets across its footprint, which includes 10 countries across Europe – a "clear signal" to accelerate its strategy execution.

This strategy includes taking full ownership of SpotX, having bought 65% of the adtech company in 2014 for $144m, in what is just the latest M episode in the adtech sector.

Bert Habets and Guillaume de Posch, co-chief executive officers at RTL Group, said in a joint statement that they plan to roll out the SpotX offering across its operations in close collaboration with its SmartClip entity.

In a video statement to investors, they also hinted at potential adtech acquisitions in the future (see above).

Eric Spilde 2020-10-22
img
GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory. The partnership comes as WPP's media buying arms adds video to its Premium Supply offering in the U.S. GroupM Premium Supply lets the agency's clients buy programmatic inventory more transparently and with pricing benefits...
Carlton Barr 2017-05-25
img

p SpotX and Samba TV have penned a deal that will see the pair combine their respective video ad serving plus targeting capabilities to help advertisers buy connected TV ads in an a manner that better targets the audiences they desire.

The partnership also entails the capability of delivering in-app and web-based ad units, with SpotX named as the primary connected TV ad server for Samba TV, in a partnership that will see advertisers use the latter’s proprietary TV viewership data to extend their media buys across all screens.

Samba TV’s content ID technology is integrated directly into millions of smart TVs and amplified by set-top box data, and at launch more than 50 publishers will offer this advertising offering to brands, with that number expected to grow significantly over the next six months, according to the pair.

In addition, the company also claims it can offer insights on how such ad targeting impacts the consumer path-to-purchase.

Ashwin Navin, chief executive of Samba TV, said: “Our partnership brings over 2,500 attributes to 200 million connected TV impressions a month, allowing advertisers to address audiences across a very wide range of premium publishers with a combined reach of 35 million households.

“That scale is complemented with precision so that marketers can narrow their targeting to specific audiences with confirmed purchase data in order to drive their real-time bidding.”

William Labounty 2016-05-23
img

The Trustworthy Accountability Group TAG announced Monday that it is launching its Certified Against Fraud certification program.

Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.

As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.

Advertisers, authorized advertiser agents and other direct buyers must have a designated TAG compliance officer and comply with the Media Rating Council s Invalid Traffic IVT Detection and Filtration Guidelines.

Ad networks and other indirect buyers and sellers must also fulfill all steps required of buyers, domain list filtering, data center IP list filtering, and TAG s Payment ID protocol.

Every dollar spent on a fraudulent ad is a dollar that is stolen from marketers, said Bob Liodice, President and CEO of the Association of National Advertisers ANA .

James Rankins 2017-06-15
img

SpotX has hired Affiperf co-founder Sebastian Robin as its managing director in France.

Robin, who will be based in Paris, will join the video ad serving platform charged with growing its European operations and driving the commercial success of the business.

He leaves behind the Havas-owned trading desk that he co-founded in 2010 having held the role of chief operations officer at Affiperf for the last four years.

He will report to UK and Southern Europe MD Leon Siotis with Robin set to recruit and oversee a team that will help media owners across the country utilize its programmatic moneytisation and video ad-serving product, including connected TV.

“I have always been interested in automation, harnessing technology to improve customer service and effectiveness from the early days of my career," said Robin.

"Programmatic video is the most exciting part of the industry and this move is a logical next step for me.

Robert Rock 2021-06-24
Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according to internal communication viewed by Adweek. The company is reducing headcount by nearly 60 employees across all departments, and it's eliminating 45 open positions across SpotX and Magnite, according to the internal note, as part...
James Williams 2018-05-01
img

Supply-side platform SpotX will begin using Nielsen audience data for connected TV (CTV).

SpotX will use its ad exposure data and Nielsen's panel data to help advertisers understand their total campaign audience.

According to SpotX, brands that run CTV campaigns will be able to understand the unduplicated and incremental reach of a campaign's ads on connected TV and linear TV using Nielsen metrics.

"Trusted third-party measurement in CTV has historically been the number-one barrier to entry for advertisers, and media buyers need measurement to make smarter CTV investment decisions," said Mike Shehan, co-founder and chief executive at SpotX, in a statement.

"We're thrilled to work with the industry leader to address this need for buyers while simultaneously creating more opportunities for publishers to monetize connected TV inventory, stimulating wider adoption for CTV overall."

Hear top experts weigh in on the current state of industry affairs, in the run-up to this year’s Upfronts and Newfronts at The Drum Live: Video Futures.

Thomas Cann 2020-11-12
img

This year’s Digiday Technology Awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate.

The post SpotX, Klaviyo and Flip-Pay are Digiday Technology Awards winners appeared first on Digiday.

Felton Woodall 2017-04-13
img

SpotX and OmniVirt today announced a partnership that will enable brands to promote and drive viewers to their VR experiences through improved distribution; an area that has long been an unfulfilled promise of virtual reality (VR) advertising for brands.

The new partnership will integrate OmniVirt's 360 degree VR technology across the SpotX platform, enabling brands to drive viewers to their VR sites and enable marketer to distribute their VR content at scale.

Publishers like The New York Times, Wall Street Journal, Discovery, and Time Inc, and brands like Toyota, ABC, Chick-Fil-A, and Universal Pictures have utilized OmniVirts proprietary technology to power 360 VR experiences for their campaigns, but this is the first time that this technology will be available at such a large scale.

"While marketers and agencies have long been interested in VR, the biggest challenge for these marketers remains distribution and viewers,” notes Brad Phaisan, founder and CEO of OmniVirt.

The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV.

The ability to bring 360 VR experiences to audiences across SpotXs platform is something both the buy and sell side are very excited about,” states Jeremy Straight, SVP of strategic partnerships at SpotX.

Larry Johnson 2018-06-07
img

TV streaming is still dominated by ad free services like Netflix.

But ad supported TV streaming is surging.

The number of ad impressions delivered via "connected TVs" skyrocketed by 178% last year, according to ad tech firm Innovid.

But its expected to grow rapidly.

The ad tech firm SpotX predicts connected TV ad spending will approach $1 billion globally by 2020.

They're starting to watch more content with ads.

Lillie Snow 2017-07-25
img

Hundreds of companies are inadvertently sharing private information via Google Groups, including everything from employee salary compensation to customer passwords.

And it's all thanks to the click of one little button.

An audit from the security intelligence group RedLock found personally identifiable information in publicly accessible messages in the Google Groups for companies including IBM's The Weather Company, Fusion Media Group, the cloud-based help desk software Freshworks, and video ad platform SpotX.

Among the info discovered: sales pipeline data, names, email addresses, home addresses, compensation, and passwords.

Google Groups is a convenient way for companies to sort and manage internal communications.

A company can have several groups under its umbrella, which allow employees to participate in group discussions that are relevant to them.

Emmett Noble 2017-06-16
img

The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

Dennis, the publishing group with over 30 brands including The Week and Cyclist, has hired Wired UK’s former digital editor Victoria Woollaston to head up its flagship technology brand, Alphr.com.

Target chief communications officer Dustee Jenkins, formerly director of communications at HUD, has become the latest executive to depart amidst a shakeout of the retailers management team to make room for new blood.

Jenkins has given the last seven years of her life to the big box retailer but will now stand aside in favour of her deputy, communications vice president Katie Bolan.

SpotX has hired Affiperf co-founder Sebastian Robin as its managing director in France.

Robin, who will be based in Paris, will join the video ad serving platform charged with growing its European operations and driving the commercial success of the business.

Sandra Wilson 2017-11-06
img

In response to reporting on this subject, the politics publisher Salon removed Thrive+’s name from its ads.txt file, SpotX and LKQD terminated their relationship with the reseller, and OpenX sent an email out to its publisher clients that called the whole thing a “scam.”

Launched by the Interactive Advertising Bureau Tech Lab in May, ads.txt is a text file that publishers put on their web servers to list their authorized inventory sellers.

The hubbub began last week when a publisher source announced on Reddit that he was receiving unsolicited requests from vendors to get on the publisher’s ads.txt file, which prompted an AdExchanger article on the topic.

Salon and Dingit.tv were the largest publishers on the list.

Dingit.tv said it uses Thrive+ to sell its inventory, but it didn’t answer other questions that Digiday posed.

What’s made this particularly confusing is that in a phone conversation, Thrive+ referred to itself as a programmatic agency and a buyer of inventory.