From Marketing Land:
Survata offers first online surveys targeted at second- and third-party user segments
May 27, 2016 by Barry Levine
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.
Pew Research: 62 percent of US adults get news from social media
May 27, 2016 by Tamar Weinberg
More than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.
Columnist Rachel Lindteigen says that by looking at what didn t work, you can learn more about your customers and gain a better perspective for future content.
Google wins its Java case against Oracle again , saves billions in fees — for now
May 26, 2016 by Greg Sterling
The jury agreed that Google s use of Java APIs was Fair Use under copyright law.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Feed Predictive Analytics a United Data Diet, www.cmswire.com
Blogs & Blogging
Google Photos: One year, 200 million users, and a whole lot of selfies, Official Google Blog
This is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.com
7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.com
Ask a Content Guy: What Content Metrics Really Matter?, contently.com
Do People Read Long Articles on Their Smartphones?, www.marketingprofs.com
Facebook Users Prefer to Share Funny, Inspiring Content, www.adweek.com
How to Tell Your Brandâï¿ ï¿ s Story From the Inside Out, www.searchenginejournal.com
Marketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.com
The Power of Visual Storytelling, www.martechadvisor.com
The radical NoMQL movement in content marketing, chiefmartec.com
How to Research the Path to Customer Purchase, moz.com
Landing Page Optimization Case Studies to Read Now, www.searchenginejournal.com
Copywriting, Design & Usability
5 Basics to Make a Website Accessible, www.practicalecommerce.com
Easy Guide to Creating an Awesome About Us Page, www.wordstream.com
General Internet Marketing
Internet Marketing Industry
Actûrus Launches Brandvantage, a Breakthrough in Brand Equity, www.prweb.com
Vision Critical delivers Stories, making customer intelligence more valuable by placing it in context, www.visioncritical.com
LiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.com
Tapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.com
A Look At The Modern WordPress Server Stack, www.smashingmagazine.com
Love Marketing Technology.
8 Resources for Proximity-Based Marketing, www.aimclearblog.com
How Pets Create Winning Content for Brands on Instagram, www.newswhip.com
How to Drive B2B Pipeline with Social Ads, blog.adstage.io
Instagram Algorithm: How Marketers Should Alter Their Strategy, www.socialmediaexaminer.com
Instant Articles: More Friend Than Foe For Publishers, adexchanger.com
Less Engagement For Links On Facebook, www.newswhip.com
Twitter tunes into Spotify to soundtrack its audio cards, techcrunch.com
What Twitter Trolls Can Teach You About Your Brand, simplymeasured.com
What s New on Facebook for Business this Month, www.facebook.com
Which Agency Should Manage a Brand s Social Media Programs?, adage.com
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