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William Cutright 2017-09-08
img

Collecting customer opinions, market research data, and feedback is fairly easy online.

You install one of a dozen widgets and set some questions, then wait for the responses.

But getting a multichannel view of survey data, including offline sources, is a harder proposition.

Today, Survata has launched its new survey tool that promises to solve this problem.

“Brands are constantly on the hunt for new ways to improve their experiences, and a lot of the technology solutions have relied on inferred data,” Chris Kelly, CEO at Survata, told me.

“Inferred data has been a big part of how brands advertise, personalize and generally market to target segments.

collect
0
Mildred Billups 2018-07-02
img

Coca-Cola tea brand Peace Tea is working with ‘cultural movement’ agency StawberryFrog to launch a ChoosePeace movement aimed at inspiring customers to engage in random acts of kindness to raise money for charity.

The brand’s ChoosePeace motto is aimed at making the refreshment tea of choice for generation Z and millennials.

Working with a group of influencers on Facebook and Instagram, Peace Tea are highlighting or random acts of kindness that go above and beyond the ordinary.

The campaign was partly inspired by a survey, conducted by San Francisco-based Survata, that found 75% of respondents between the ages of 17-to-24 performed a random act of kindness within the last three months.

83% of the recipients of those random acts of kindness were inspired to do likewise for others, according to a statement.

Survata interviewed 4,501 online respondents May 14-23, 2018.

collect
0
Michael Rase 2017-05-16
img

Can consumer surveys help programmatic advertisers better understand the audience that they buy before actually spending any money?

Lotame and Survata think so, as the two digital companies today are announcing a partnership to create what they are calling a segment validation product.

Here’s how it theoretically works: Lotame, a data management platform (DMP) for advertisers, will supply more than 8 billion data points to which will ping back against and survey an actual audience.

The brand client will then independently target the right participants with ads.

In effect, they are offering a pre-screened audience for the marketer.

Cleveland-based agency Marcus Thomas is set to test the system in the coming weeks, though other details are scant.

collect
0
Oodles Marketing 2020-07-21
img

Amazon made this change to include all its services under an umbrella brand in September 2018.

The Amazon advertising console offers the following products-Sponsored productsSponsored brandsDisplay adsVideo adsAmazon DSPCustom ad services and Amazon attributionWhat is Amazon Video Ad?

Amazon displays them over its subsidiaries like IMDb and across the web as independent videos.

Benefits of Amazon Video AdsAccording to a 2019 study, 75% of Amazon customers use the Amazon marketplace for discovering new products and brands (Source: CPC Strategy and Survata).

Having said that, Amazon video ads bring the following benefits for a business- Out-stream video ads target the right audience.

It empowers brands to provide relevant content.Amazon places out-stream video ads along with a display campaign.

collect
0
Felton Woodall 2017-05-23
img

p Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re targeting.

This outside data helps you add more attributes for that user, for better ad or content targeting.

The problem, though, is whether the outside data is any good.

DMP Lotame has now announced an exclusive partnership with market research firm Survata to rate that data with user surveys by those segments.

The companies say this pilot of Segment Validation is, to their knowledge, the first of its kind.

[Read the full article on MarTech Today.]

collect
0
Ralph Vandermeer 2018-11-17
img

The survey, conducted by Dashbot using Survata, covered 1,019 Alexa and Google Home owners across the U.S.

These numbers are very similar to the results last year.

Among people who use their devices the least (less than once a month), women tend to predominate at 7 percent compared to just 1.4 percent of men.

Nearly 33 percent of men answered “yes, it has a lot” compared to 20 percent of women.

Of those indicating “no,” roughly 33 percent still use the device multiple times a day, and another 17 percent use the device at least once a day.

Other features include getting news (49 percent of men vs. 40 percent of women), shopping (36 percent of men to 26 percent of women), playing games (33 percent of men to 22 percent of women), and home automation (29 percent of men to 18 percent of women).

collect
0
James Neely 2017-12-26
img

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers.

Amazon's share of initial product searches dropped from 55% in 2016 to 49% in 2017, and search engines like Google appear to be responsible, according to a survey from Survata as cited by Bloomberg.

Search engines’ share went from 28% to 36% between 2016 and 2017, reversing the drop they saw between 2015, when they had 34%, and 2016.

The rise of mobile commerce (m-commerce) may be responsible for search engines’ turnaround.

Search engines are the most popular option for mobile shopping, with consumers favoring them over retailers’ websites and apps, which includes Amazon’s.

M-commerce is estimated to have grown from 19% of US e-commerce sales in 2016 to 23% in 2017, so search engines’ mobile advantage may be helping it gain on Amazon in product search.

collect
0
Benny Parkhurst 2016-09-28
img

From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

A new study from BloomReach and Survata shows that most consumers aren't starting their path to purchase by consulting the search engine behemoth.

According to a survey of 2,000 U.S. consumers, 55% of respondents search Amazon first when shopping for products online—an 11% increase compared to last year.

Thirty-four percent initiate the hunt via mobile search engines, and 16% start their journey on a retailer's mobile site or app.

While 59% of gift givers visit Amazon when they know what they want to buy versus 24% who visit search engines or 16% who visit retailers , 49% also head to the online marketplace when they don't know what to buy, compared to 28% who consult Google or Bing or 26% who look to retailers for guidance.

Once these shoppers reach Amazon, they're then able to have a pleasant site experience.

collect
0
David Bierman 2016-11-11
img

It s toast.At least in the day-after-Thanksgiving and busting-down-the-doors sense.

It s no longer the biggest shopping day of the year and the idea of focusing on one day of in-store shopping is as decrepit as the notion of single-channel shopping itself.There is a new Black Friday of course there is and it s not so much a day, but a state of mind.

A survey conducted for BloomReach by Survata shows that 42 percent of shoppers start their holiday shopping by Labor Day weekend.

And so, I m declaring a new symbolic kickoff.

November 11.Yes, today.It s not an arbitrary choice.

Call the data/anecdotal evidence combo the sign of a tipping point: Nov. 11 is now a day of voluminous online shopping and holiday hullabaloo in malls that says, when it comes to holiday shopping, we re all in.First, consider the Santa invasions.

collect
0
Joseph Cormier 2016-09-13
img

Amazon s 2016 second-quarter financial statements for the period ending June 30 showed robust growth, extending its profitability to a fifth straight quarter after years of spotty results.

Revenue was $30.4 billion compared to $23.2 billion in the second quarter of 2015, an increase of 31 percent.

A research study of 2,000 U.S. consumers performed by Survata, a market research firm, on behalf of ecommerce technology provider BloomReach, showed that 44 percent of respondents regularly go directly to Amazon first to search for products, compared to 34 percent who start with one of the top three search engines — Google, Bing, or Yahoo.

Amazon offered new discounts as often as every five minutes, compared with every 10 minutes last year.

Third-party sellers on Amazon s Marketplace also participated.

For limited-time Lightning Deals, Amazon required sellers to offer their lowest price since Jan 1, 2016 — with prices at least 20 percent off their Amazon list price — and meet minimum stock levels.

collect
0
George Comer 2017-06-16
img

When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic — that is, it is definite, since it came from the person.

When a data management platform (DMP) creates online user profiles that are used by advertisers to target ads, that data often comes from many sources and is generally considered to be probabilistic.

That is, inferences have been made, for example, that the user at this IP address lives in this part of town and is expected to have this income range.

This week, survey panel platform Cint and DMP Lotame announced a strategic partnership that marries these kinds of data.

Cint CEO Morten Stand told me that, to his knowledge, this was the first such alliance — although the general intent of survey data verifying third-party data was also behind a pilot Lotame conducted with market research firm Survata in May.

[Read the full article on MarTech Today.]

collect
0
Steven Condon 2016-05-27
img

Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type.

I asked CEO and co-founder Chris Kelly: Why has it taken so long?

Good question, he replied, adding that it s partly because research tech is about five years behind ad tech.

Incentives to answer the survey could include access to the rest of a teased article, an otherwise unavailable short video or other locked content.

Now, Kelly says, they can utilize Segment Surveys to show an ungated invitation to take an online survey that accesses locked content, but the surveys are offered only to those visitors at participating publishers sites who have actually visited a Subaru site.

Here s a dashboard screen for Segment Surveys:

The key idea, Kelly pointed out, is that the brand s market researcher and advertiser will interact with the same audience slice, from the same data management platform DMP .

collect
0
James Taylor 2016-10-31

Almost everyone knows that the overwhelming majority 93% of online experiences begin with a search engine, but when you re looking to finish off your holiday shopping list, what search engine do you go to?

Wordtracker even went so far as to say that Amazon has not only topped Google as the number one shopping search engine, but has attracted droves of individual and corporate sellers to its marketplace.

The study, run by personalization platform company BloomReach and Survata found that approximately 55% of customers use Amazon before any other site when searching for products online.

In the past, many more people would first turn to a search engine such as Google, but the number of services that Amazon offers puts the company at a distinct advantage for the coming holiday season.

BloomReach s second annual State of Amazon study surveyed 2,000 U.S. consumers over the 2016 Labor Day weekend and revealed surprising results.

The company s lead has only increased since BloomReach s inaugural State of Amazon study, conducted in 2015.

collect
0
Brad Patterson 2016-06-01
img

The most likely marketing impact, Gigya senior vice president Jason Rose told me, would be major step-ups in the quality and use of personalization.

On the other hand, he reports that half of those who have forgotten their password choose to simply skip logging in, instead of employing password retrieval.

They include fingerprint sensors via Touch ID, which currently has limited uses but could become more widespread, and Google s Project Abacus, which employs machine learning to understand your characteristic patterns of voice, typing, walking, locations, and other factors that form a constellation of you.

Those profiles will likely be exchanged, sold, or shared between brands, even if anonymously, and they will be matched more authoritatively than currently between your various selves — online, offline, and in-between, like the self that watches cable TV.

The unanswered question, of course, is whether you want to be that well known.

About The Author

Marketo goes private so it can concentrate on its platform's future

Survata offers first online surveys targeted at second- and third-party user segments

What marketers need to know about the rate of technology obsolescence

In time for summer, Informatica opens its Marketing Data Lake

collect
0
Donny Stiteler 2016-05-31
img

From Marketing Land:

Survata offers first online surveys targeted at second- and third-party user segments

May 27, 2016 by Barry Levine

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.

The future of voice-related SEO for local business

May 27, 2016 by Chris Marentis

Google s recent developer event revealed details about how the search giant is thinking about the future.

Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that s taking shape.

What marketers need to know about the rate of technology obsolescence

May 27, 2016 by Lewis Gersh

With marketing innovation happening at a meteoric pace, how do you keep up?

Google wins its Java case against Oracle again , saves billions in fees — for now

May 26, 2016 by Greg Sterling

The jury agreed that Google s use of Java APIs was Fair Use under copyright law.

From Around The Web:

Feed Predictive Analytics a United Data Diet, www.cmswire.com

50 Essential WordPress Plugins Every Blogger Should Know, www.wpexplorer.com

This is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.com

7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.com

Marketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.com

5 Basics to Make a Website Accessible, www.practicalecommerce.com

Amazon puts Alexa in the browser with Echoism.io, techcrunch.com

LiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.com

Tapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.com

A Look At The Modern WordPress Server Stack, www.smashingmagazine.com

Love Marketing Technology.

collect
0
George Mitchell 2016-05-27
img

From Marketing Land:

Survata offers first online surveys targeted at second- and third-party user segments

May 27, 2016 by Barry Levine

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.

Pew Research: 62 percent of US adults get news from social media

May 27, 2016 by Tamar Weinberg

More than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.

Columnist Rachel Lindteigen says that by looking at what didn t work, you can learn more about your customers and gain a better perspective for future content.

Google wins its Java case against Oracle again , saves billions in fees — for now

May 26, 2016 by Greg Sterling

The jury agreed that Google s use of Java APIs was Fair Use under copyright law.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Feed Predictive Analytics a United Data Diet, www.cmswire.com

Blogs & Blogging

Business Issues

Google Photos: One year, 200 million users, and a whole lot of selfies, Official Google Blog

This is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.com

Content Marketing

7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.com

Ask a Content Guy: What Content Metrics Really Matter?, contently.com

Do People Read Long Articles on Their Smartphones?, www.marketingprofs.com

Facebook Users Prefer to Share Funny, Inspiring Content, www.adweek.com

How to Tell Your Brandâï¿ ï¿ s Story From the Inside Out, www.searchenginejournal.com

Marketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.com

The Power of Visual Storytelling, www.martechadvisor.com

The radical NoMQL movement in content marketing, chiefmartec.com

Conversion Optimization

How to Research the Path to Customer Purchase, moz.com

Landing Page Optimization Case Studies to Read Now, www.searchenginejournal.com

Copywriting, Design & Usability

5 Basics to Make a Website Accessible, www.practicalecommerce.com

Easy Guide to Creating an Awesome About Us Page, www.wordstream.com

E-Commerce

General Internet Marketing

Internet Marketing Industry

Actûrus Launches Brandvantage, a Breakthrough in Brand Equity, www.prweb.com

Vision Critical delivers Stories, making customer intelligence more valuable by placing it in context, www.visioncritical.com

LiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.com

Tapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.com

MarTech

A Look At The Modern WordPress Server Stack, www.smashingmagazine.com

Love Marketing Technology.

8 Resources for Proximity-Based Marketing, www.aimclearblog.com

How Pets Create Winning Content for Brands on Instagram, www.newswhip.com

How to Drive B2B Pipeline with Social Ads, blog.adstage.io

Instagram Algorithm: How Marketers Should Alter Their Strategy, www.socialmediaexaminer.com

Instant Articles: More Friend Than Foe For Publishers, adexchanger.com

Less Engagement For Links On Facebook, www.newswhip.com

Twitter tunes into Spotify to soundtrack its audio cards, techcrunch.com

What Twitter Trolls Can Teach You About Your Brand, simplymeasured.com

What s New on Facebook for Business this Month, www.facebook.com

Which Agency Should Manage a Brand s Social Media Programs?, adage.com

Video

Some images used under license from Shutterstock.com.

collect
0
William Cutright 2017-09-08
img

Collecting customer opinions, market research data, and feedback is fairly easy online.

You install one of a dozen widgets and set some questions, then wait for the responses.

But getting a multichannel view of survey data, including offline sources, is a harder proposition.

Today, Survata has launched its new survey tool that promises to solve this problem.

“Brands are constantly on the hunt for new ways to improve their experiences, and a lot of the technology solutions have relied on inferred data,” Chris Kelly, CEO at Survata, told me.

“Inferred data has been a big part of how brands advertise, personalize and generally market to target segments.

Michael Rase 2017-05-16
img

Can consumer surveys help programmatic advertisers better understand the audience that they buy before actually spending any money?

Lotame and Survata think so, as the two digital companies today are announcing a partnership to create what they are calling a segment validation product.

Here’s how it theoretically works: Lotame, a data management platform (DMP) for advertisers, will supply more than 8 billion data points to which will ping back against and survey an actual audience.

The brand client will then independently target the right participants with ads.

In effect, they are offering a pre-screened audience for the marketer.

Cleveland-based agency Marcus Thomas is set to test the system in the coming weeks, though other details are scant.

Felton Woodall 2017-05-23
img

p Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re targeting.

This outside data helps you add more attributes for that user, for better ad or content targeting.

The problem, though, is whether the outside data is any good.

DMP Lotame has now announced an exclusive partnership with market research firm Survata to rate that data with user surveys by those segments.

The companies say this pilot of Segment Validation is, to their knowledge, the first of its kind.

[Read the full article on MarTech Today.]

James Neely 2017-12-26
img

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers.

Amazon's share of initial product searches dropped from 55% in 2016 to 49% in 2017, and search engines like Google appear to be responsible, according to a survey from Survata as cited by Bloomberg.

Search engines’ share went from 28% to 36% between 2016 and 2017, reversing the drop they saw between 2015, when they had 34%, and 2016.

The rise of mobile commerce (m-commerce) may be responsible for search engines’ turnaround.

Search engines are the most popular option for mobile shopping, with consumers favoring them over retailers’ websites and apps, which includes Amazon’s.

M-commerce is estimated to have grown from 19% of US e-commerce sales in 2016 to 23% in 2017, so search engines’ mobile advantage may be helping it gain on Amazon in product search.

David Bierman 2016-11-11
img

It s toast.At least in the day-after-Thanksgiving and busting-down-the-doors sense.

It s no longer the biggest shopping day of the year and the idea of focusing on one day of in-store shopping is as decrepit as the notion of single-channel shopping itself.There is a new Black Friday of course there is and it s not so much a day, but a state of mind.

A survey conducted for BloomReach by Survata shows that 42 percent of shoppers start their holiday shopping by Labor Day weekend.

And so, I m declaring a new symbolic kickoff.

November 11.Yes, today.It s not an arbitrary choice.

Call the data/anecdotal evidence combo the sign of a tipping point: Nov. 11 is now a day of voluminous online shopping and holiday hullabaloo in malls that says, when it comes to holiday shopping, we re all in.First, consider the Santa invasions.

George Comer 2017-06-16
img

When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic — that is, it is definite, since it came from the person.

When a data management platform (DMP) creates online user profiles that are used by advertisers to target ads, that data often comes from many sources and is generally considered to be probabilistic.

That is, inferences have been made, for example, that the user at this IP address lives in this part of town and is expected to have this income range.

This week, survey panel platform Cint and DMP Lotame announced a strategic partnership that marries these kinds of data.

Cint CEO Morten Stand told me that, to his knowledge, this was the first such alliance — although the general intent of survey data verifying third-party data was also behind a pilot Lotame conducted with market research firm Survata in May.

[Read the full article on MarTech Today.]

James Taylor 2016-10-31

Almost everyone knows that the overwhelming majority 93% of online experiences begin with a search engine, but when you re looking to finish off your holiday shopping list, what search engine do you go to?

Wordtracker even went so far as to say that Amazon has not only topped Google as the number one shopping search engine, but has attracted droves of individual and corporate sellers to its marketplace.

The study, run by personalization platform company BloomReach and Survata found that approximately 55% of customers use Amazon before any other site when searching for products online.

In the past, many more people would first turn to a search engine such as Google, but the number of services that Amazon offers puts the company at a distinct advantage for the coming holiday season.

BloomReach s second annual State of Amazon study surveyed 2,000 U.S. consumers over the 2016 Labor Day weekend and revealed surprising results.

The company s lead has only increased since BloomReach s inaugural State of Amazon study, conducted in 2015.

Donny Stiteler 2016-05-31
img

From Marketing Land:

Survata offers first online surveys targeted at second- and third-party user segments

May 27, 2016 by Barry Levine

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.

The future of voice-related SEO for local business

May 27, 2016 by Chris Marentis

Google s recent developer event revealed details about how the search giant is thinking about the future.

Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that s taking shape.

What marketers need to know about the rate of technology obsolescence

May 27, 2016 by Lewis Gersh

With marketing innovation happening at a meteoric pace, how do you keep up?

Google wins its Java case against Oracle again , saves billions in fees — for now

May 26, 2016 by Greg Sterling

The jury agreed that Google s use of Java APIs was Fair Use under copyright law.

From Around The Web:

Feed Predictive Analytics a United Data Diet, www.cmswire.com

50 Essential WordPress Plugins Every Blogger Should Know, www.wpexplorer.com

This is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.com

7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.com

Marketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.com

5 Basics to Make a Website Accessible, www.practicalecommerce.com

Amazon puts Alexa in the browser with Echoism.io, techcrunch.com

LiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.com

Tapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.com

A Look At The Modern WordPress Server Stack, www.smashingmagazine.com

Love Marketing Technology.

Mildred Billups 2018-07-02
img

Coca-Cola tea brand Peace Tea is working with ‘cultural movement’ agency StawberryFrog to launch a ChoosePeace movement aimed at inspiring customers to engage in random acts of kindness to raise money for charity.

The brand’s ChoosePeace motto is aimed at making the refreshment tea of choice for generation Z and millennials.

Working with a group of influencers on Facebook and Instagram, Peace Tea are highlighting or random acts of kindness that go above and beyond the ordinary.

The campaign was partly inspired by a survey, conducted by San Francisco-based Survata, that found 75% of respondents between the ages of 17-to-24 performed a random act of kindness within the last three months.

83% of the recipients of those random acts of kindness were inspired to do likewise for others, according to a statement.

Survata interviewed 4,501 online respondents May 14-23, 2018.

Oodles Marketing 2020-07-21
img

Amazon made this change to include all its services under an umbrella brand in September 2018.

The Amazon advertising console offers the following products-Sponsored productsSponsored brandsDisplay adsVideo adsAmazon DSPCustom ad services and Amazon attributionWhat is Amazon Video Ad?

Amazon displays them over its subsidiaries like IMDb and across the web as independent videos.

Benefits of Amazon Video AdsAccording to a 2019 study, 75% of Amazon customers use the Amazon marketplace for discovering new products and brands (Source: CPC Strategy and Survata).

Having said that, Amazon video ads bring the following benefits for a business- Out-stream video ads target the right audience.

It empowers brands to provide relevant content.Amazon places out-stream video ads along with a display campaign.

Ralph Vandermeer 2018-11-17
img

The survey, conducted by Dashbot using Survata, covered 1,019 Alexa and Google Home owners across the U.S.

These numbers are very similar to the results last year.

Among people who use their devices the least (less than once a month), women tend to predominate at 7 percent compared to just 1.4 percent of men.

Nearly 33 percent of men answered “yes, it has a lot” compared to 20 percent of women.

Of those indicating “no,” roughly 33 percent still use the device multiple times a day, and another 17 percent use the device at least once a day.

Other features include getting news (49 percent of men vs. 40 percent of women), shopping (36 percent of men to 26 percent of women), playing games (33 percent of men to 22 percent of women), and home automation (29 percent of men to 18 percent of women).

Benny Parkhurst 2016-09-28
img

From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

A new study from BloomReach and Survata shows that most consumers aren't starting their path to purchase by consulting the search engine behemoth.

According to a survey of 2,000 U.S. consumers, 55% of respondents search Amazon first when shopping for products online—an 11% increase compared to last year.

Thirty-four percent initiate the hunt via mobile search engines, and 16% start their journey on a retailer's mobile site or app.

While 59% of gift givers visit Amazon when they know what they want to buy versus 24% who visit search engines or 16% who visit retailers , 49% also head to the online marketplace when they don't know what to buy, compared to 28% who consult Google or Bing or 26% who look to retailers for guidance.

Once these shoppers reach Amazon, they're then able to have a pleasant site experience.

Joseph Cormier 2016-09-13
img

Amazon s 2016 second-quarter financial statements for the period ending June 30 showed robust growth, extending its profitability to a fifth straight quarter after years of spotty results.

Revenue was $30.4 billion compared to $23.2 billion in the second quarter of 2015, an increase of 31 percent.

A research study of 2,000 U.S. consumers performed by Survata, a market research firm, on behalf of ecommerce technology provider BloomReach, showed that 44 percent of respondents regularly go directly to Amazon first to search for products, compared to 34 percent who start with one of the top three search engines — Google, Bing, or Yahoo.

Amazon offered new discounts as often as every five minutes, compared with every 10 minutes last year.

Third-party sellers on Amazon s Marketplace also participated.

For limited-time Lightning Deals, Amazon required sellers to offer their lowest price since Jan 1, 2016 — with prices at least 20 percent off their Amazon list price — and meet minimum stock levels.

Steven Condon 2016-05-27
img

Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type.

I asked CEO and co-founder Chris Kelly: Why has it taken so long?

Good question, he replied, adding that it s partly because research tech is about five years behind ad tech.

Incentives to answer the survey could include access to the rest of a teased article, an otherwise unavailable short video or other locked content.

Now, Kelly says, they can utilize Segment Surveys to show an ungated invitation to take an online survey that accesses locked content, but the surveys are offered only to those visitors at participating publishers sites who have actually visited a Subaru site.

Here s a dashboard screen for Segment Surveys:

The key idea, Kelly pointed out, is that the brand s market researcher and advertiser will interact with the same audience slice, from the same data management platform DMP .

Brad Patterson 2016-06-01
img

The most likely marketing impact, Gigya senior vice president Jason Rose told me, would be major step-ups in the quality and use of personalization.

On the other hand, he reports that half of those who have forgotten their password choose to simply skip logging in, instead of employing password retrieval.

They include fingerprint sensors via Touch ID, which currently has limited uses but could become more widespread, and Google s Project Abacus, which employs machine learning to understand your characteristic patterns of voice, typing, walking, locations, and other factors that form a constellation of you.

Those profiles will likely be exchanged, sold, or shared between brands, even if anonymously, and they will be matched more authoritatively than currently between your various selves — online, offline, and in-between, like the self that watches cable TV.

The unanswered question, of course, is whether you want to be that well known.

About The Author

Marketo goes private so it can concentrate on its platform's future

Survata offers first online surveys targeted at second- and third-party user segments

What marketers need to know about the rate of technology obsolescence

In time for summer, Informatica opens its Marketing Data Lake

George Mitchell 2016-05-27
img

From Marketing Land:

Survata offers first online surveys targeted at second- and third-party user segments

May 27, 2016 by Barry Levine

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.

Pew Research: 62 percent of US adults get news from social media

May 27, 2016 by Tamar Weinberg

More than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.

Columnist Rachel Lindteigen says that by looking at what didn t work, you can learn more about your customers and gain a better perspective for future content.

Google wins its Java case against Oracle again , saves billions in fees — for now

May 26, 2016 by Greg Sterling

The jury agreed that Google s use of Java APIs was Fair Use under copyright law.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Feed Predictive Analytics a United Data Diet, www.cmswire.com

Blogs & Blogging

Business Issues

Google Photos: One year, 200 million users, and a whole lot of selfies, Official Google Blog

This is what the future of online publishing looks like, according to a Pirate Bay founder and Adblock Plus, qz.com

Content Marketing

7 Content Marketing Tools You Need To Be Successful, www.jeffbullas.com

Ask a Content Guy: What Content Metrics Really Matter?, contently.com

Do People Read Long Articles on Their Smartphones?, www.marketingprofs.com

Facebook Users Prefer to Share Funny, Inspiring Content, www.adweek.com

How to Tell Your Brandâï¿ ï¿ s Story From the Inside Out, www.searchenginejournal.com

Marketer s Guide to Helpful Content Optimization Tools, www.ducttapemarketing.com

The Power of Visual Storytelling, www.martechadvisor.com

The radical NoMQL movement in content marketing, chiefmartec.com

Conversion Optimization

How to Research the Path to Customer Purchase, moz.com

Landing Page Optimization Case Studies to Read Now, www.searchenginejournal.com

Copywriting, Design & Usability

5 Basics to Make a Website Accessible, www.practicalecommerce.com

Easy Guide to Creating an Awesome About Us Page, www.wordstream.com

E-Commerce

General Internet Marketing

Internet Marketing Industry

Actûrus Launches Brandvantage, a Breakthrough in Brand Equity, www.prweb.com

Vision Critical delivers Stories, making customer intelligence more valuable by placing it in context, www.visioncritical.com

LiveRamp Extends Data Connectivity Partnership with Google, www.businesswire.com

Tapjoy and IronSource to offer monetization services to mobile game and app devs, venturebeat.com

MarTech

A Look At The Modern WordPress Server Stack, www.smashingmagazine.com

Love Marketing Technology.

8 Resources for Proximity-Based Marketing, www.aimclearblog.com

How Pets Create Winning Content for Brands on Instagram, www.newswhip.com

How to Drive B2B Pipeline with Social Ads, blog.adstage.io

Instagram Algorithm: How Marketers Should Alter Their Strategy, www.socialmediaexaminer.com

Instant Articles: More Friend Than Foe For Publishers, adexchanger.com

Less Engagement For Links On Facebook, www.newswhip.com

Twitter tunes into Spotify to soundtrack its audio cards, techcrunch.com

What Twitter Trolls Can Teach You About Your Brand, simplymeasured.com

What s New on Facebook for Business this Month, www.facebook.com

Which Agency Should Manage a Brand s Social Media Programs?, adage.com

Video

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