If you re looking for an address to park your online game upon, you can now buy a .game top level domain TLD , because .com is just so last decade.
And of course, Blizzard has done its due diligence for popular series like Warcraft, StarCraft, Hearthstone, Diablo, and Heroes of the Storm.
These domains don t come cheap though — the annual maintenance fee will be $318.88, which will certainly add up if you re planning on keeping your web address for any extended period of time.
And we re especially pleased to see the early adoption of the name by the world s leading gaming companies.
As PC Magazine reports, Apple bought iPad.game, AppleWatch.game, and AppleTV.game; Microsoft picked up Xbox.game; and Sony Interactive registered PlayStation.game.
Amanda Fessenden, Director of Registry Business Operations for Uniregistry, echoed Schilling s sentiments, noting, While we are excited to see existing gaming companies acquire their .game domain names, we are even more excited by what will come next — the creation of websites, marketing campaigns, and games themselves built on these great domains.