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Bob Sun 2016-05-31

Hi,

As the title suggests I need some advice regarding what domain I should choose for my brand.

The brand name is 'Xxxx Yyyy Co.' keeping name anon for obvious reasons .

The following domains are available and I would like your opinions on which one you think is the most suitable its an ecommerce site .

1 xxxxyyyy.co

2 xxxxyyyyco.com

3 xxxxyyyy.com

For me number one appears to be the best but will a .co affect my seo?

Thanks in advance.

collect
0
William Hanselman 2016-05-29
img

If you re looking for an address to park your online game upon, you can now buy a .game top level domain TLD , because .com is just so last decade.

And of course, Blizzard has done its due diligence for popular series like Warcraft, StarCraft, Hearthstone, Diablo, and Heroes of the Storm.

These domains don t come cheap though — the annual maintenance fee will be $318.88, which will certainly add up if you re planning on keeping your web address for any extended period of time.

And we re especially pleased to see the early adoption of the name by the world s leading gaming companies.

As PC Magazine reports, Apple bought iPad.game, AppleWatch.game, and AppleTV.game; Microsoft picked up Xbox.game; and Sony Interactive registered PlayStation.game.

Amanda Fessenden, Director of Registry Business Operations for Uniregistry, echoed Schilling s sentiments, noting, While we are excited to see existing gaming companies acquire their .game domain names, we are even more excited by what will come next — the creation of websites, marketing campaigns, and games themselves built on these great domains.

collect
0
Antonio Barron 2016-08-23
img

One of the few new top-level domains that actually makes sense, .blog, is starting the process of registration.

Automattic, which runs WordPress and a number of other useful web apps, owns .blog and is handling applications at get.blog and, confusingly, dotblog.wordpress.com.

The company isn t deviating from the usual methods: a sunrise period began a few days ago during which people with trademarks can make early domain requests.

Apple.blog, TechCrunch.blog, Trump.blog, that sort of thing.

It ll cost you $250 all told to apply now: $220 for the early bid and $30 yearly for the domain itself.

If multiple people want the same domain, they take it to the Octagon.

collect
0
Jennifer Ervin 2017-10-30
img

One of Google Search‘s lesser-known features is the ability to get another country’s search results by changing the country code top level domain (ccTLD).

This was very useful whenever I traveled to the Dominican Republic – the country uses google.com.do for Google Search results – but still wanted search results from back home in the US.

That changes today, however, with Google announcing that the choice of country service will no longer be determined by that domain, but by your current location.

In other words, even if you want to use the aforementioned google.com.do domain, you will still get results based on where you are.

This choice is automatically done for you, but if you do not see the right country when browsing, you can go into settings and pick the country service you want to receive.

Google justifies the change by saying that one out of five searches on Google is related to location.

collect
0
Robert Massaro 2016-11-20

If you parse any domain name, the top level domain is the last section after the last dot.

That s the highest level within the hierarchy of a domain name.

So, for marketingtechblog.com, the TLD is .com.

When the web was first launched in the United States, it was fairly easy to remember domain names.

.com meant you were on a company s site, .org meant that you were on a non-profit s site, .edu meant that you were on a university or school site, .net meant you were on a network, .mil meant you were on a military installation s site, and .gov meant that you were on a government site.Domain names could be registered for .com, .net, and .org without any restriction but the others were limited to specific purposes.

TLDs are approved and sold by ICANN:

collect
0
Laura Kelly 2018-01-22
img

Let’s say that you’re a digital marketing lead at a Fortune 1,000 company.

One approach to tackling this challenge involves creating domain-specific micro-sites like SAP’s Digitalist Magazine, which publishes topics on corporate innovation.

Readers come to this destination knowing that they can learn about machine learning, AI, human-machine interaction, blockchain, and other technologies that are transforming societies around the world.

The challenge with concepts like “Digitalist Magazine,” however, is brand connection.

“If you’re picking a name that is otherwise taken as .com, you’re competing with others in search engines,” says entrepreneur and marketer Thomas Jepsen, who runs ContractorQuotes.us.

“The .com world has become a lot more saturated.

collect
0
Marie Haines 2017-08-02
img

On July 4, Africa got its own top-level domain (TLD).

It was long overdue; Asia got theirs in 2007, and the .eu domain has been knocking around since 2005.

It’s early days, but people are using this new piece of digital real-estate to make their mark online.

People like Dylan Beattie, a software developer from Kenya (which is in Africa), who is now based in London (which we’re reliably informed isn’t in Africa).

Yes, you can see where this is going, can’t you?

Visiting ibless.therains.downin.africa brings you to this masterpiece; a website where Toto’s Africa is played on a perpetual loop.

collect
0
George Comer 2017-02-22

In part one a few weeks ago, we discussed what brand TLDs top level domains are, which brands have applied for them, and why they might be important.

Recap: what brands are doing

Tech powerhouse Google has brought together content from more than 19 existing blogs under one roof at www.blog.google, and this site is now Google s corporate blog.

It has also rolled out www.environment.google, which hosts information about the company s environmental and sustainability work, as well as its future goals.

Perhaps seeking to further separate its global and regional brand propositions, Canon has shifted its global homepage canon.com/global to global.canon.

Other companies using TLDs include Dell, Deloitte, Nike, NFL, Chanel, Microsoft, Audi and many more.

collect
0
John Applebaum 2017-07-28
img

Behind the scenes of a battle to control a ccTLD

Analysis A campaign to convince the Slovakian government to halt the sale of the .sk registry has nothing to do with money or politics, it is claimed.

Earlier this month, we reported on a string of articles, speeches and open letters that alleged the country's top-level domain was effectively stolen in 1999 – and that the goal of this offensive is to prevent the sale of .sk to UK-based CentralNic.

It has so far attracted just under 10,000 signatures, and has been covered by the nation's media outlets.

Despite managing and running dozens of top-level domains – both generic and country-code (like .sk) – the campaign has sought to paint CentralNic as an online robber-baron, claiming that it has "seized many valuable names ... and sold them for much higher prices," and claiming that it is able to "seize any domain name without any cost."

When we published our previous analysis of the situation, it seemed as though a good chunk of the five-million-strong population of Slovakia had exploded with rage.

collect
0
Alan Krieg 2018-03-05
img

The planning, resources, budget, time and sheer willpower that goes into major launches, branding exercises and technical transitions can be enough to scare off even the most enthusiastic and innovative marketer.

Recently, Neustar launched its own branded Top-Level Domain (TLD): ‘.neustar’.

We also moved our staff emails to @team.neustar addresses, integrated a custom .neustar URL shortener into our social posts and much more to roll out our new digital identity.

We’re one of the first to fully transition to our branded Top Level Domain, and the lessons learned from our launch can be applied by any brand looking to roll out their own TLD – or in fact, taking on any major change project that impacts their brand identity.

We were able to do this by truly demonstrating the value of the move for our customer relationships, digital security, advertising effectiveness and brand equity.

Consider who can be your program champion and make sure to give them every reason to have your back.

collect
0
Garland Marsella 2016-05-25
img

Automatic proxy configuration requests frequently leak on the public Internet from corporate computers

A laptop displays business data.

Many companies have configured their networks to use domain names, in many cases with made-up TLDs that a few years ago didn't use to exist on the Internet, such as .office, .global, .network, .group, .school and many others.

This can have unexpected security implications for applications and protocols used on domain-based corporate networks.

To understand the scope of the problem, researchers from Verisign and the University of Michigan have analyzed the WPAD queries that reached 2 of the 13 global root DNS servers from September 2013 to July 2015.

The problem is likely even more widespread than that, because ICANN has delegated an additional 201 new gTLDs since August and because the analyzed data was only from two of the 13 global root DNS servers.

Over 65 percent of the WPAD query leaks originated from computers in the U.S.

collect
0
Shane Higgins 2017-10-19
img

Australia will conduct a review of how the nation's .au top level domain is managed.

Minister for communications Mitch Fifield says it's needed because current arrangements have been in place since the year 2001, when the not-for-profit .au Domain Administration (auDA) got the job of operating and managing the .au domain.

Rather a lot has changed since 2000, which is Fifield's main motivation for the review.

Left unsaid in the ministerial press release is that auDA has had a turbulent year, with its CEO resigning after pushback on a plan to suppress publication of board minutes.

The organisation has also faced criticism over the decision to operate a hasty tender process to outsource operation of the .au registry.

The organisation also recently admitted to lax governance after an expense management review found few controls on travel spending and a tax liability arising from staffers' overseas trips.

collect
0
Robert Woodward 2017-07-08
img

What's really going on in battle to block sale of top-level address

Analysis The Slovakian internet community is pressuring its government to block the sale of the country's .sk internet registry, asking for it to "be returned to the people of Slovakia."

Having run the top-level domain (TLD) for over a decade, registry operator SK-NIC announced earlier this year that it was planning to sell .sk and was in talks with London-based Centralnic, which also operates a number of other general and country-specific top-level domains.

But its systems are outdated and the domain name market has moved rapidly in recent years with the creation of more than 1,000 new generic TLDs.

That makes .sk a poor investment for SK-NIC – which is owned by one of Slovakia's largest telcos, DanubiaTel – and a good acquisition for Centralnic, which already has the modern systems and infrastructure to sell domain names.

One group has set up a petition that has attracted just under 10,000 signatures and aims to "create public pressure on decision-makers and return .SK back to the community and people."

collect
0
Robert Woodward 2017-09-27
img

Google today released a new generic top-level domain (gTLD) ending to the world.

The search giant’s aim in offering the newest URL extension in the growing Google Registry is simple: To offer businesses and individuals a more direct, interesting way to share content that teaches people how to do something.

With 130 million URLs falling into .com territory, .how offers companies and entrepreneurs a unique way to stand out from the competition.

“The Internet is a great equalizer for businesses large and small,” Google CIO Ben Fried told Entrepreneur, “and embracing .how is a great opportunity for companies and individuals to improve how they reach and engage thinkers and people who want to learn.”

Businesses that provide advice, products or services that help people acquire knowledge or skills -- such as a children’s robotics camp or an at-home beer-brewing supply and recipe provider -- are well-suited for a .how URL extension, Google says.

“We believe .how can become an intuitive way for creators and consumers to share, identify and discover some of the best learning content on the web,” Google’s announcement reads.

collect
0
Thomas Crain 2017-11-29
img

Network admins, code wranglers and other techies have hit an unusual problem this week: their test and development environments have vanished.

Rather than connecting to private stuff on an internal .dev domain to pick up where they left off, a number of engineers and sysadmins are facing an error message in their web browser complaining it is "unable to provide a secure connection."

It's thanks to a recent commit to Chromium that has been included in the latest version of Google Chrome.

As developers update their browsers, they may find themselves booted out their own systems.

Under the commit, Chrome forces connections to all domains ending in .dev (as well as .foo) to use HTTPS via a HTTP Strict Transport Security (HSTS) header.

Why on Earth would Google start breaking internal domains by insisting on unnecessary security measures for a top-level domain that doesn't exist on the public internet?

collect
0
Mark Alexander 2019-02-22
img

With more websites being created everyday it is becoming increasingly difficult to find the perfect domain for your business or project which is why Google has launched a new top-level domain (TLD) specifically for software developers.

The company first announced the new .dev TLD last year and now registration has been open to select partners since January 16th but anyone can purchase a .dev domain for $11,000.

Developers and companies that think their domain name will be one of the first ones taken can buy a .dev domain now for a quite high additional fee.

However, if you can wait until February 28th, Google will be removing the fee.

At this time though, it is still unclear as to what the final price for .dev domains will be and each domain name registrar will likely charge a different price for registering a site with one.

As with Google's recent launches of .app and .page, the search giant's new domain will be secure by default due to the fact that it requires HTTPS to connect to all .dev websites.

collect
0
Bob Sun 2016-05-31

Hi,

As the title suggests I need some advice regarding what domain I should choose for my brand.

The brand name is 'Xxxx Yyyy Co.' keeping name anon for obvious reasons .

The following domains are available and I would like your opinions on which one you think is the most suitable its an ecommerce site .

1 xxxxyyyy.co

2 xxxxyyyyco.com

3 xxxxyyyy.com

For me number one appears to be the best but will a .co affect my seo?

Thanks in advance.

Antonio Barron 2016-08-23
img

One of the few new top-level domains that actually makes sense, .blog, is starting the process of registration.

Automattic, which runs WordPress and a number of other useful web apps, owns .blog and is handling applications at get.blog and, confusingly, dotblog.wordpress.com.

The company isn t deviating from the usual methods: a sunrise period began a few days ago during which people with trademarks can make early domain requests.

Apple.blog, TechCrunch.blog, Trump.blog, that sort of thing.

It ll cost you $250 all told to apply now: $220 for the early bid and $30 yearly for the domain itself.

If multiple people want the same domain, they take it to the Octagon.

Robert Massaro 2016-11-20

If you parse any domain name, the top level domain is the last section after the last dot.

That s the highest level within the hierarchy of a domain name.

So, for marketingtechblog.com, the TLD is .com.

When the web was first launched in the United States, it was fairly easy to remember domain names.

.com meant you were on a company s site, .org meant that you were on a non-profit s site, .edu meant that you were on a university or school site, .net meant you were on a network, .mil meant you were on a military installation s site, and .gov meant that you were on a government site.Domain names could be registered for .com, .net, and .org without any restriction but the others were limited to specific purposes.

TLDs are approved and sold by ICANN:

Marie Haines 2017-08-02
img

On July 4, Africa got its own top-level domain (TLD).

It was long overdue; Asia got theirs in 2007, and the .eu domain has been knocking around since 2005.

It’s early days, but people are using this new piece of digital real-estate to make their mark online.

People like Dylan Beattie, a software developer from Kenya (which is in Africa), who is now based in London (which we’re reliably informed isn’t in Africa).

Yes, you can see where this is going, can’t you?

Visiting ibless.therains.downin.africa brings you to this masterpiece; a website where Toto’s Africa is played on a perpetual loop.

John Applebaum 2017-07-28
img

Behind the scenes of a battle to control a ccTLD

Analysis A campaign to convince the Slovakian government to halt the sale of the .sk registry has nothing to do with money or politics, it is claimed.

Earlier this month, we reported on a string of articles, speeches and open letters that alleged the country's top-level domain was effectively stolen in 1999 – and that the goal of this offensive is to prevent the sale of .sk to UK-based CentralNic.

It has so far attracted just under 10,000 signatures, and has been covered by the nation's media outlets.

Despite managing and running dozens of top-level domains – both generic and country-code (like .sk) – the campaign has sought to paint CentralNic as an online robber-baron, claiming that it has "seized many valuable names ... and sold them for much higher prices," and claiming that it is able to "seize any domain name without any cost."

When we published our previous analysis of the situation, it seemed as though a good chunk of the five-million-strong population of Slovakia had exploded with rage.

Garland Marsella 2016-05-25
img

Automatic proxy configuration requests frequently leak on the public Internet from corporate computers

A laptop displays business data.

Many companies have configured their networks to use domain names, in many cases with made-up TLDs that a few years ago didn't use to exist on the Internet, such as .office, .global, .network, .group, .school and many others.

This can have unexpected security implications for applications and protocols used on domain-based corporate networks.

To understand the scope of the problem, researchers from Verisign and the University of Michigan have analyzed the WPAD queries that reached 2 of the 13 global root DNS servers from September 2013 to July 2015.

The problem is likely even more widespread than that, because ICANN has delegated an additional 201 new gTLDs since August and because the analyzed data was only from two of the 13 global root DNS servers.

Over 65 percent of the WPAD query leaks originated from computers in the U.S.

Robert Woodward 2017-07-08
img

What's really going on in battle to block sale of top-level address

Analysis The Slovakian internet community is pressuring its government to block the sale of the country's .sk internet registry, asking for it to "be returned to the people of Slovakia."

Having run the top-level domain (TLD) for over a decade, registry operator SK-NIC announced earlier this year that it was planning to sell .sk and was in talks with London-based Centralnic, which also operates a number of other general and country-specific top-level domains.

But its systems are outdated and the domain name market has moved rapidly in recent years with the creation of more than 1,000 new generic TLDs.

That makes .sk a poor investment for SK-NIC – which is owned by one of Slovakia's largest telcos, DanubiaTel – and a good acquisition for Centralnic, which already has the modern systems and infrastructure to sell domain names.

One group has set up a petition that has attracted just under 10,000 signatures and aims to "create public pressure on decision-makers and return .SK back to the community and people."

Thomas Crain 2017-11-29
img

Network admins, code wranglers and other techies have hit an unusual problem this week: their test and development environments have vanished.

Rather than connecting to private stuff on an internal .dev domain to pick up where they left off, a number of engineers and sysadmins are facing an error message in their web browser complaining it is "unable to provide a secure connection."

It's thanks to a recent commit to Chromium that has been included in the latest version of Google Chrome.

As developers update their browsers, they may find themselves booted out their own systems.

Under the commit, Chrome forces connections to all domains ending in .dev (as well as .foo) to use HTTPS via a HTTP Strict Transport Security (HSTS) header.

Why on Earth would Google start breaking internal domains by insisting on unnecessary security measures for a top-level domain that doesn't exist on the public internet?

William Hanselman 2016-05-29
img

If you re looking for an address to park your online game upon, you can now buy a .game top level domain TLD , because .com is just so last decade.

And of course, Blizzard has done its due diligence for popular series like Warcraft, StarCraft, Hearthstone, Diablo, and Heroes of the Storm.

These domains don t come cheap though — the annual maintenance fee will be $318.88, which will certainly add up if you re planning on keeping your web address for any extended period of time.

And we re especially pleased to see the early adoption of the name by the world s leading gaming companies.

As PC Magazine reports, Apple bought iPad.game, AppleWatch.game, and AppleTV.game; Microsoft picked up Xbox.game; and Sony Interactive registered PlayStation.game.

Amanda Fessenden, Director of Registry Business Operations for Uniregistry, echoed Schilling s sentiments, noting, While we are excited to see existing gaming companies acquire their .game domain names, we are even more excited by what will come next — the creation of websites, marketing campaigns, and games themselves built on these great domains.

Jennifer Ervin 2017-10-30
img

One of Google Search‘s lesser-known features is the ability to get another country’s search results by changing the country code top level domain (ccTLD).

This was very useful whenever I traveled to the Dominican Republic – the country uses google.com.do for Google Search results – but still wanted search results from back home in the US.

That changes today, however, with Google announcing that the choice of country service will no longer be determined by that domain, but by your current location.

In other words, even if you want to use the aforementioned google.com.do domain, you will still get results based on where you are.

This choice is automatically done for you, but if you do not see the right country when browsing, you can go into settings and pick the country service you want to receive.

Google justifies the change by saying that one out of five searches on Google is related to location.

Laura Kelly 2018-01-22
img

Let’s say that you’re a digital marketing lead at a Fortune 1,000 company.

One approach to tackling this challenge involves creating domain-specific micro-sites like SAP’s Digitalist Magazine, which publishes topics on corporate innovation.

Readers come to this destination knowing that they can learn about machine learning, AI, human-machine interaction, blockchain, and other technologies that are transforming societies around the world.

The challenge with concepts like “Digitalist Magazine,” however, is brand connection.

“If you’re picking a name that is otherwise taken as .com, you’re competing with others in search engines,” says entrepreneur and marketer Thomas Jepsen, who runs ContractorQuotes.us.

“The .com world has become a lot more saturated.

George Comer 2017-02-22

In part one a few weeks ago, we discussed what brand TLDs top level domains are, which brands have applied for them, and why they might be important.

Recap: what brands are doing

Tech powerhouse Google has brought together content from more than 19 existing blogs under one roof at www.blog.google, and this site is now Google s corporate blog.

It has also rolled out www.environment.google, which hosts information about the company s environmental and sustainability work, as well as its future goals.

Perhaps seeking to further separate its global and regional brand propositions, Canon has shifted its global homepage canon.com/global to global.canon.

Other companies using TLDs include Dell, Deloitte, Nike, NFL, Chanel, Microsoft, Audi and many more.

Alan Krieg 2018-03-05
img

The planning, resources, budget, time and sheer willpower that goes into major launches, branding exercises and technical transitions can be enough to scare off even the most enthusiastic and innovative marketer.

Recently, Neustar launched its own branded Top-Level Domain (TLD): ‘.neustar’.

We also moved our staff emails to @team.neustar addresses, integrated a custom .neustar URL shortener into our social posts and much more to roll out our new digital identity.

We’re one of the first to fully transition to our branded Top Level Domain, and the lessons learned from our launch can be applied by any brand looking to roll out their own TLD – or in fact, taking on any major change project that impacts their brand identity.

We were able to do this by truly demonstrating the value of the move for our customer relationships, digital security, advertising effectiveness and brand equity.

Consider who can be your program champion and make sure to give them every reason to have your back.

Shane Higgins 2017-10-19
img

Australia will conduct a review of how the nation's .au top level domain is managed.

Minister for communications Mitch Fifield says it's needed because current arrangements have been in place since the year 2001, when the not-for-profit .au Domain Administration (auDA) got the job of operating and managing the .au domain.

Rather a lot has changed since 2000, which is Fifield's main motivation for the review.

Left unsaid in the ministerial press release is that auDA has had a turbulent year, with its CEO resigning after pushback on a plan to suppress publication of board minutes.

The organisation has also faced criticism over the decision to operate a hasty tender process to outsource operation of the .au registry.

The organisation also recently admitted to lax governance after an expense management review found few controls on travel spending and a tax liability arising from staffers' overseas trips.

Robert Woodward 2017-09-27
img

Google today released a new generic top-level domain (gTLD) ending to the world.

The search giant’s aim in offering the newest URL extension in the growing Google Registry is simple: To offer businesses and individuals a more direct, interesting way to share content that teaches people how to do something.

With 130 million URLs falling into .com territory, .how offers companies and entrepreneurs a unique way to stand out from the competition.

“The Internet is a great equalizer for businesses large and small,” Google CIO Ben Fried told Entrepreneur, “and embracing .how is a great opportunity for companies and individuals to improve how they reach and engage thinkers and people who want to learn.”

Businesses that provide advice, products or services that help people acquire knowledge or skills -- such as a children’s robotics camp or an at-home beer-brewing supply and recipe provider -- are well-suited for a .how URL extension, Google says.

“We believe .how can become an intuitive way for creators and consumers to share, identify and discover some of the best learning content on the web,” Google’s announcement reads.

Mark Alexander 2019-02-22
img

With more websites being created everyday it is becoming increasingly difficult to find the perfect domain for your business or project which is why Google has launched a new top-level domain (TLD) specifically for software developers.

The company first announced the new .dev TLD last year and now registration has been open to select partners since January 16th but anyone can purchase a .dev domain for $11,000.

Developers and companies that think their domain name will be one of the first ones taken can buy a .dev domain now for a quite high additional fee.

However, if you can wait until February 28th, Google will be removing the fee.

At this time though, it is still unclear as to what the final price for .dev domains will be and each domain name registrar will likely charge a different price for registering a site with one.

As with Google's recent launches of .app and .page, the search giant's new domain will be secure by default due to the fact that it requires HTTPS to connect to all .dev websites.