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Adrian Bray 2021-07-23
img

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading

The post Every Day Will Be Taco Tuesday for One Lucky Social Media Pro appeared first on Content Marketing Institute.

collect
0
Jason Vest 2017-07-29
img

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer.

The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified as having some kind of video hosted on their site.

Litt tried to find 100 companies every day that might be interested in his startup’s offerings.

“The conversion rate was miserably low,” Litt recalled in a session at Techweek Toronto on Thursday, estimating he and his team contacted about 25,000 prospects in a six-month period.

“We got about 200 customers paying maybe five dollars a month.”

Needless to say, Litt and Vidyard have learned a lot since then, but customer acquisition in B2B remains incredibly challenging, especially for new market entrants.

collect
0
Dorothy Chiaramonte 2016-05-23
img

According to a 2014 Forrester report titled, Executive Q: How Personalized Video Works And What It Can Do For You, personalized video has been shown to raise email engagement levels by 10x, increase CTRs by more than 985 percent and offer a tenfold improvement in return on investment.

They ran a campaign sending the video to inactive recipients — people who hadn t responded or engaged with the company for more than six months.

Lenovo and other companies weave the viewer s name, company logo or photo into other parts of the video too, so it isn t just a gimmick to get the recipient to click the play button.

Adding personal touches throughout keeps them watching longer and makes for a more memorable experience and greater affinity for the brand that created the video.

Personalization and video each help cut through that clutter.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

collect
0
MarTech Cube 2021-09-23
img

Vidyard, the leading video platform for businesses, today released its State of Virtual Selling Report, revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results.

The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal.The State of Virtual Selling Report, conducted in June by Demand Metric, is based on a survey of more than 600 sales leaders across a variety of industries and asked them about the pervasiveness, impact and potential of video-powered virtual selling.

The report found that over two-thirds of sellers plan to continue working remote or hybrid for the long-haul and video is helping them do their jobs better.

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates.

collect
0
Carl Fox 2016-12-14
img

Demand Metric and Vidyard have researched video content marketing, and published a collaborative study on video performs as a content type, The State of Video Marketing 2016.

This study also explores where video is hosted, measured, and how video viewing integrates with the sales funnel.

This 2016 study also addresses personalization, and the use of video in Account-Based Marketing ABM .

The analysis of this study s data provided these key findings and others :

Over 90 percent of the study s participants share that video marketing content is becoming more important, a consistent three-year trend.

14 percent are using advanced video measurement, unchanged in all years of the study.

collect
0
Peter Williams 2017-03-09
img

Ready for some real talk?

Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations.

To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model.

The model aims to help B2B companies understand what an effective model looks like, how you can evaluate your own, and what’s involved in making strides towards a fully-matured content operation—to really make mom proud.

Within our framework, content operations include four key capabilities:

Alignment: Strategy and prioritization processes

collect
0
David Carter 2018-03-22
img

Image credit: ridvan_celik | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Content marketers are always looking for ways to increase brand awareness and engagement.

With an ever-changing landscape, however, what worked a year ago won't necessarily work now.

Related: 5 Tips for Creating Quality Video Content Even If You're Clueless How to Begin

"Large volume spam campaigns are falling away from productivity," Michael Litt, co-founder and CEO of Vidyard, told me when asked about the latest trends, noting that marketing automation is becoming a victim of its own success.

collect
0
William Mulcahy 2017-08-25

Video is no longer a nice luxury to have in your social media marketing mix.

Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.

Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.

If that's what people want, you should be looking to give it to them.

In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides some additional perspective on how brands are using video to maximize their messaging.

The moral of the story is that you need to start considering how video plays into your content strategy at large.

collect
0
Brian Williams 2016-12-29
img

By Matt Heinz, President of Heinz Marketing

How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.

This week I m very excited to feature Jon Spenceley, content and social media manager for Vidyard.

Or, as he describes himself on LinkedIn, Content Creator, Video Producer and Distiller-In-Training .

Live in nearby Guelph, Ontario, Canada.

collect
0
Christopher Johnson 2018-05-06
img

Canada will be home to a new venture capital fund that will invest in enterprise cloud startups.

Salesforce Ventures, the global investment arm of Salesforce, a leading cloud-hosted business software provider.

According to a recent press release from Salesforce, the $100 million Canada Trailblazer Fund has already taken stakes in four Canadian startups building cloud-based tools for the enterprise, including Tier1CRM, Traction Guest, Tulip and OSF Commerce.

The companies mentioned above join a handful of other Canadian enterprise cloud companies in Salesforce’s broader investment portfolio.

In the years prior to announcing the new Canada Trailblazer Fund, Salesforce Ventures made investments in Aislelabs, Vidyard and LeadSift.

Investors’ growing appetite for Canada’s cloud companies

collect
0
Jeff Smith 2019-11-12
img

By Lisa Heay, Marketing Planning Manager at Heinz Marketing

Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit.

Yet as more companies invest in video, the gaps between execution and performance are widening.

And, for those who are investing more time, money, and resources in online video than ever before, are they generating the return on investment (ROI) required to sustain it?

How are today’s most successful companies using video to drive results?

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019.

collect
0
Kevin Oconnor 2021-04-14
img

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading

The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

collect
0
Michelle Briggs 2017-10-05
img

And then finally the series C, for us, was like 100 percent what are the economics of the business,” Litt explained onstage last week at Tech in Asia Tokyo 2017.

It’s grown from 100 staffers in just the last 18 months.

In the past six years, the Vidyard founder has gone through many versions of himself.

“Reinvention of yourself happens frequently – for me it’s been kinda on a four or six-month cadence,” he explains.

“I was doing about 100 calls a day.”

All startups similarly change form over time, which Litt visualizes in an imaginary chart as he talks onstage with host James Riney, the boss of 500 Startups Japan.

collect
0
Charlie Warren 2017-09-27
img

Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform).

Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.

The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.

Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.

Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners.

These platforms allow you to broadcast video to anyone in the world.

collect
0
Dorothy Chiaramonte 2017-04-05
img

Account-based marketing (ABM) has rapidly gained traction as the latest B2B marketing buzzword in the past year.

But the buzz doesn’t tell the whole story.

ABM is a rapidly changing field and technology is allowing B2B marketers to scale their efforts like never before.

This opens the door great opportunities like FlipMyFunnel for marketers to come together and support each other by sharing best practices and stories.

It also means that it is prime time for vendors to innovate to meet the new and ever-changing demands of B2B marketers.

This year B2B News Network has joined FlipMyFunnel, Terminus, DiscoverOrg, Engagio, Evergage, LookBookHQ, Oceanos, PFL, SnapApp, Triblio,and Vidyard to survey marketers across a wide range of companies.

collect
0
Diane Thomason 2021-01-02
img

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021 … Continued

The post B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions appeared first on Heinz Marketing.

collect
0
Adrian Bray 2021-07-23
img

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading

The post Every Day Will Be Taco Tuesday for One Lucky Social Media Pro appeared first on Content Marketing Institute.

Dorothy Chiaramonte 2016-05-23
img

According to a 2014 Forrester report titled, Executive Q: How Personalized Video Works And What It Can Do For You, personalized video has been shown to raise email engagement levels by 10x, increase CTRs by more than 985 percent and offer a tenfold improvement in return on investment.

They ran a campaign sending the video to inactive recipients — people who hadn t responded or engaged with the company for more than six months.

Lenovo and other companies weave the viewer s name, company logo or photo into other parts of the video too, so it isn t just a gimmick to get the recipient to click the play button.

Adding personal touches throughout keeps them watching longer and makes for a more memorable experience and greater affinity for the brand that created the video.

Personalization and video each help cut through that clutter.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

Carl Fox 2016-12-14
img

Demand Metric and Vidyard have researched video content marketing, and published a collaborative study on video performs as a content type, The State of Video Marketing 2016.

This study also explores where video is hosted, measured, and how video viewing integrates with the sales funnel.

This 2016 study also addresses personalization, and the use of video in Account-Based Marketing ABM .

The analysis of this study s data provided these key findings and others :

Over 90 percent of the study s participants share that video marketing content is becoming more important, a consistent three-year trend.

14 percent are using advanced video measurement, unchanged in all years of the study.

David Carter 2018-03-22
img

Image credit: ridvan_celik | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Content marketers are always looking for ways to increase brand awareness and engagement.

With an ever-changing landscape, however, what worked a year ago won't necessarily work now.

Related: 5 Tips for Creating Quality Video Content Even If You're Clueless How to Begin

"Large volume spam campaigns are falling away from productivity," Michael Litt, co-founder and CEO of Vidyard, told me when asked about the latest trends, noting that marketing automation is becoming a victim of its own success.

Brian Williams 2016-12-29
img

By Matt Heinz, President of Heinz Marketing

How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.

This week I m very excited to feature Jon Spenceley, content and social media manager for Vidyard.

Or, as he describes himself on LinkedIn, Content Creator, Video Producer and Distiller-In-Training .

Live in nearby Guelph, Ontario, Canada.

Jeff Smith 2019-11-12
img

By Lisa Heay, Marketing Planning Manager at Heinz Marketing

Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit.

Yet as more companies invest in video, the gaps between execution and performance are widening.

And, for those who are investing more time, money, and resources in online video than ever before, are they generating the return on investment (ROI) required to sustain it?

How are today’s most successful companies using video to drive results?

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019.

Michelle Briggs 2017-10-05
img

And then finally the series C, for us, was like 100 percent what are the economics of the business,” Litt explained onstage last week at Tech in Asia Tokyo 2017.

It’s grown from 100 staffers in just the last 18 months.

In the past six years, the Vidyard founder has gone through many versions of himself.

“Reinvention of yourself happens frequently – for me it’s been kinda on a four or six-month cadence,” he explains.

“I was doing about 100 calls a day.”

All startups similarly change form over time, which Litt visualizes in an imaginary chart as he talks onstage with host James Riney, the boss of 500 Startups Japan.

Dorothy Chiaramonte 2017-04-05
img

Account-based marketing (ABM) has rapidly gained traction as the latest B2B marketing buzzword in the past year.

But the buzz doesn’t tell the whole story.

ABM is a rapidly changing field and technology is allowing B2B marketers to scale their efforts like never before.

This opens the door great opportunities like FlipMyFunnel for marketers to come together and support each other by sharing best practices and stories.

It also means that it is prime time for vendors to innovate to meet the new and ever-changing demands of B2B marketers.

This year B2B News Network has joined FlipMyFunnel, Terminus, DiscoverOrg, Engagio, Evergage, LookBookHQ, Oceanos, PFL, SnapApp, Triblio,and Vidyard to survey marketers across a wide range of companies.

Jason Vest 2017-07-29
img

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer.

The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified as having some kind of video hosted on their site.

Litt tried to find 100 companies every day that might be interested in his startup’s offerings.

“The conversion rate was miserably low,” Litt recalled in a session at Techweek Toronto on Thursday, estimating he and his team contacted about 25,000 prospects in a six-month period.

“We got about 200 customers paying maybe five dollars a month.”

Needless to say, Litt and Vidyard have learned a lot since then, but customer acquisition in B2B remains incredibly challenging, especially for new market entrants.

MarTech Cube 2021-09-23
img

Vidyard, the leading video platform for businesses, today released its State of Virtual Selling Report, revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results.

The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal.The State of Virtual Selling Report, conducted in June by Demand Metric, is based on a survey of more than 600 sales leaders across a variety of industries and asked them about the pervasiveness, impact and potential of video-powered virtual selling.

The report found that over two-thirds of sellers plan to continue working remote or hybrid for the long-haul and video is helping them do their jobs better.

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates.

Peter Williams 2017-03-09
img

Ready for some real talk?

Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations.

To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model.

The model aims to help B2B companies understand what an effective model looks like, how you can evaluate your own, and what’s involved in making strides towards a fully-matured content operation—to really make mom proud.

Within our framework, content operations include four key capabilities:

Alignment: Strategy and prioritization processes

William Mulcahy 2017-08-25

Video is no longer a nice luxury to have in your social media marketing mix.

Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.

Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.

If that's what people want, you should be looking to give it to them.

In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides some additional perspective on how brands are using video to maximize their messaging.

The moral of the story is that you need to start considering how video plays into your content strategy at large.

Christopher Johnson 2018-05-06
img

Canada will be home to a new venture capital fund that will invest in enterprise cloud startups.

Salesforce Ventures, the global investment arm of Salesforce, a leading cloud-hosted business software provider.

According to a recent press release from Salesforce, the $100 million Canada Trailblazer Fund has already taken stakes in four Canadian startups building cloud-based tools for the enterprise, including Tier1CRM, Traction Guest, Tulip and OSF Commerce.

The companies mentioned above join a handful of other Canadian enterprise cloud companies in Salesforce’s broader investment portfolio.

In the years prior to announcing the new Canada Trailblazer Fund, Salesforce Ventures made investments in Aislelabs, Vidyard and LeadSift.

Investors’ growing appetite for Canada’s cloud companies

Kevin Oconnor 2021-04-14
img

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading

The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

Charlie Warren 2017-09-27
img

Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform).

Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.

The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.

Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.

Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners.

These platforms allow you to broadcast video to anyone in the world.

Diane Thomason 2021-01-02
img

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021 … Continued

The post B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions appeared first on Heinz Marketing.