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Michael Smith 2017-03-24
img

At the end of last year, in a post outlining my predictions for 2017, I noted that Facebook would be looking to make search a bigger focus moving forward.

Facebook has seen a big increase in search activity in the last twelve months, and is now facilitating more than two billion searches every day.

Facebook CEO Mark Zuckerberg has even singled out search as a significant opportunity, noting in a stakeholder meeting last June that:

“We think video is going to be a huge opportunity, same thing with search, and Instagram is really just starting to grow meaningfully as a business as well.”

While it’s not as “shiny and new” as something like live-streaming, and therefore gets less focus, the opportunities for search on Facebook are significant.

And now we’re starting to see more hints of exactly how they’re going to capitalize on it.

collect
0
Charles Rodriguez 2017-04-18
img

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative.

Around and around we go.

When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword review.

We sift through synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery.

Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual expansion.

The global internet audience is almost 3.7 billion, less than 10 percent of which calls the US home.

collect
0
Rafael Beltrami 2019-03-28
img

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff.

If you receive a large number of emails like I do every day, your inbox is probably messy, and it seems impossible to clear it of the deluge of messages that just won’t stop.

If you use Gmail, I’ve got your back with some nifty search commands you can use to clear it up and achieve Inbox Zero.

They work on your desktop, as well as Gmail‘s mobile apps.

When there are a lot of emails streaming into your inbox every day, it’s impossible to read all of them.

And if you don’t get to them quickly enough, you’ll eventually have to scroll through several pages to read them all.

collect
0
Michael Rase 2018-03-02
img

For years, Google’s “featured snippets” have offered quick answers to users’ search queries by pulling information from web pages and placing it in a box above the search results.

This week, Google began rolling out a new snippet experience for web searchers with multiple answers to the question posed in the search box – something that addresses the problem of Google not always understanding the intent behind your query.

As the company explains in a blog post, there are some questions that can be interpreted in different ways.

For example, “tooth pain after a filling” could mean the searcher wants to know why it’s hurting, or how long it will hurt.

But Google says the plan is to expand these multifaceted feature snippets to cover even more query types over time, including to guidance-seeking queries.

A query of this type means the web searcher is looking for an answer to a question where many factors could come into play.

collect
0
Paul Cork 2017-03-28
img

If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience may never know it exists.

Fortunately, just because audiences haven’t been discovering your content on their own doesn’t mean you need to scrap everything and go back to the drawing board.

Chances are the content you’ve created still holds plenty of value — and with a few simple steps, you can save it from obscurity.

In the top-rated presentation he delivered at Content Marketing World 2016, Vertical Measures CEO Arnie Kuenn shares some of the proven techniques he’s used to improve the traffic his clients’ content generates through search.

Considering all the semantic and contextual factors that can affect search engine rankings, SEO can get complex and intimidating.

Aaron Orendorff offers a rundown of some of them here, along with tips to improve your results.

collect
0
Frank Wilkerson 2017-08-02
img

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website.

Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website.

Search Analytics is the first report listed within this menu option.

Within each of these, you can filter more granularly: Click the radio button for Devices, for example, and you can filter by Desktop, Mobile or Tablet.

Unlike Google Analytics, which archives data for years, Search Console only shows the last 90 days of search query data.

At the top of the report, you can check four boxes: Clicks, Impressions, CTR and Position.

collect
0
Porter Johnson 2017-03-23
img

If you googled “great barrier reef” on Wednesday, you’d be presented with a Breitbart article filled with insane ravings about how climate change isn’t real, featured at the very top in the site’s highlighted “Top Stories” box.

When I went to the company’s press team to see what was up, they assured me it was perfectly normal for an article written by a noted climate change denier to get pinned to the top of Google’s results.

If Google serves a climate denying Breitbart article within its search results, that’s fine.

At a very basic level, the Google search engine works by crawling and indexing the web, and does its best to present relevant links based on the search query.

If some insane conspiracy is added to the results as a product of crawling the web, I can live with that.

But presenting baseless climate lies in the sectioned off Top Stories module, something Google has complete control over, gives the article an appearance of credibility it certainly doesn’t deserve.

collect
0
Brian Plymel 2017-03-23
img

If you googled “great barrier reef” on Wednesday, you’d be presented with a Breitbart article filled with insane ravings about how climate change isn’t real, featured at the very top in the site’s highlighted “Top Stories” box.

When I went to the company’s press team to see what was up, they assured me it was perfectly normal for an article written by a noted climate change denier to get pinned to the top of Google’s results.

If Google serves a climate denying Breitbart article within its search results, that’s fine.

At a very basic level, the Google search engine works by crawling and indexing the web, and does its best to present relevant links based on the search query.

If some insane conspiracy is added to the results as a product of crawling the web, I can live with that.

But presenting baseless climate lies in the sectioned off Top Stories module, something Google has complete control over, gives the article an appearance of credibility it certainly doesn’t deserve.

collect
0
George Comer 2017-06-16
img

Chances are, you have seen a Google featured snippet while searching Google.

If you asked a question based query, Google will have eagerly answered it with a snippet.

These featured snippets are the answers to users’ questions, showcased in a box in what’s known as “position zero” on page one.

In most cases, these are pulled from page one results, but snippet information can be pulled from page two, three, and maybe even farther down the SERP line.

Google Featured Snippets are indeed search friendly, and you will get answers without having to click any pages.

All great things aside, it is essential to understand that getting a Google Featured Snippet can be like hunting for Bigfoot.

collect
0
Steven Sentell 2016-10-24
img

The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving productivity and process efficiencies.

This focus has often meant that marketing activity was next to nonexistent — with much new business coming from word-of-mouth.

Once a small manufacturer has their process down, however, they re ready to begin a marketing program that includes SEO.

The owner and his team had done a SWOT analysis and were ready to embark on a marketing program that included SEO.

The challenges, however, were pretty daunting: zero historical data, few backlinks, and building content and brand awareness on a limited budget.

Challenge 1: Zero historical data

collect
0
James Taylor 2016-06-23
img

Better interpretation of ambiguous requests?

Of the hundreds of signals Google search uses when it calculates its rankings a signal might be the user s geographical location, or whether the headline on a page matches the text in the query , RankBrain is now rated as the third most useful.

In short: Google s clearly become so confident in RankBrain s mysterious capabilities that it s now used to help with every query that the search engine handles, more than two trillion per year.

What RankBrain may be doing

What s not happening is that RankBrain actually changes the rankings of search results for all those queries, but rather for a lot of them, as stated.

Imagine that RankBrain sees a search for best flower shop in Los Angeles.

Having said that, Google has said that RankBrain also is used as an actual ranking signal, repeating that yesterday at our SMX Advanced show.

collect
0
Carlos Marier 2017-05-09

p For anyone monitoring their traffic from Google it’s not a really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords.

That’s the question we wanted to answer (plus a few more), so we picked 3 million random search queries and looked at the top ranking pages and how many other keywords they rank for.

Here are the average and median numbers of keywords that we saw Top20 pages “also rank for” (studied across 3 million search queries):

It looks like the average 1 ranking page will also rank in top10 for nearly 1000 other relevant keywords (while the median value is more than two times smaller - around 400 keywords).

And the lower ranking pages tend to rank for less keywords.

We have also studied three groups of keywords separately:

collect
0
adam smith 2018-12-18
img

It is useless when people do not know that there is a shop that sells products than introducing any offer will be ineffective.

Here we have mentioned 7 Keys to Success on Google Shopping.

In this strategy, you first need to add search keywords, which are the suitable ones for the customers.

Another factor to get success on Google Shopping is the pricing of your products.

If you overprice your products in comparison to your competitors, your ads will not show as frequently.

It has been proved that those who make their pricing more competitive, they can get a good impression on Google.

collect
0
Charles Michels 2017-06-20
img

Google has partnered with a number of notable technology companies to enable its users to hunt for jobs directly through Google Search and receive email alerts when relevant new employment opportunities arise.

The initiative represents part of the Google for Jobs program unveiled at the company’s annual I/O developer conference last month, where the internet giant revealed that it would soon begin scouring job listings posted across the web and bring them all together right within Google Search.

Today, the grand plan is coming to fruition, with Google Search users in the U.S. — on both desktop and mobile — now able to view a collation of open positions based on their search query.

For example, if you’re searching for “head of catering” or “retail jobs,” you’ll see relevant positions based on your location — provided Google has been given permission to use your current location.

Or you can use location-specific keywords, such as “retail jobs in Pittsburgh,” to home in on positions near you.

A particularly useful feature is the job alerts tool, which, when activated, lets you receive email notifications whenever new jobs are posted for a specific search query.

collect
0
Eric Whitefield 2018-01-23
img

Switching to DuckDuckGo for my search queries was a big leap, but it somewhat satisfied my privacy needs.

Thanks to its revamped app and browser extensions, that privacy blanket just got significantly larger.

The company’s search engine hasn’t changed, though the Privacy Browser app and extensions will grade websites based on ad network tracking.

This is the type of tracking companies like Google and Facebook use to monitor your browsing habits for targeted advertising.

DuckDuckGo says its software will “expose and brick” these trackers once they are found, though because of the sheer volume of them, and because advertising firms are not stupid, not every tracker will be discovered and nailed down.

Websites also get graded on the encryption they use, with grades ranging from A to F. For reference, our website went from a D to a B after some tinkering with the extension.

collect
0
Charles Glass 2017-04-03
img

The second paragraph of that post reads, in part:

… over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords.

Sure enough, AdWords indeed intends to change the way that exact match behaves.

The change allows AdWords to (a) ignore function words in a query, (b) ignore function words in an exact match keyword, or (c) match what it deems similar intent function words.

With unique queries, it’s unlikely that an advertiser would have added those keywords to its account, since the queries would not have shown up in search query reports and keyword tools.

There were a few issues where plurals had different meanings, but all in all it simplified keyword build-out.

collect
0
Michael Smith 2017-03-24
img

At the end of last year, in a post outlining my predictions for 2017, I noted that Facebook would be looking to make search a bigger focus moving forward.

Facebook has seen a big increase in search activity in the last twelve months, and is now facilitating more than two billion searches every day.

Facebook CEO Mark Zuckerberg has even singled out search as a significant opportunity, noting in a stakeholder meeting last June that:

“We think video is going to be a huge opportunity, same thing with search, and Instagram is really just starting to grow meaningfully as a business as well.”

While it’s not as “shiny and new” as something like live-streaming, and therefore gets less focus, the opportunities for search on Facebook are significant.

And now we’re starting to see more hints of exactly how they’re going to capitalize on it.

Rafael Beltrami 2019-03-28
img

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff.

If you receive a large number of emails like I do every day, your inbox is probably messy, and it seems impossible to clear it of the deluge of messages that just won’t stop.

If you use Gmail, I’ve got your back with some nifty search commands you can use to clear it up and achieve Inbox Zero.

They work on your desktop, as well as Gmail‘s mobile apps.

When there are a lot of emails streaming into your inbox every day, it’s impossible to read all of them.

And if you don’t get to them quickly enough, you’ll eventually have to scroll through several pages to read them all.

Paul Cork 2017-03-28
img

If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience may never know it exists.

Fortunately, just because audiences haven’t been discovering your content on their own doesn’t mean you need to scrap everything and go back to the drawing board.

Chances are the content you’ve created still holds plenty of value — and with a few simple steps, you can save it from obscurity.

In the top-rated presentation he delivered at Content Marketing World 2016, Vertical Measures CEO Arnie Kuenn shares some of the proven techniques he’s used to improve the traffic his clients’ content generates through search.

Considering all the semantic and contextual factors that can affect search engine rankings, SEO can get complex and intimidating.

Aaron Orendorff offers a rundown of some of them here, along with tips to improve your results.

Porter Johnson 2017-03-23
img

If you googled “great barrier reef” on Wednesday, you’d be presented with a Breitbart article filled with insane ravings about how climate change isn’t real, featured at the very top in the site’s highlighted “Top Stories” box.

When I went to the company’s press team to see what was up, they assured me it was perfectly normal for an article written by a noted climate change denier to get pinned to the top of Google’s results.

If Google serves a climate denying Breitbart article within its search results, that’s fine.

At a very basic level, the Google search engine works by crawling and indexing the web, and does its best to present relevant links based on the search query.

If some insane conspiracy is added to the results as a product of crawling the web, I can live with that.

But presenting baseless climate lies in the sectioned off Top Stories module, something Google has complete control over, gives the article an appearance of credibility it certainly doesn’t deserve.

George Comer 2017-06-16
img

Chances are, you have seen a Google featured snippet while searching Google.

If you asked a question based query, Google will have eagerly answered it with a snippet.

These featured snippets are the answers to users’ questions, showcased in a box in what’s known as “position zero” on page one.

In most cases, these are pulled from page one results, but snippet information can be pulled from page two, three, and maybe even farther down the SERP line.

Google Featured Snippets are indeed search friendly, and you will get answers without having to click any pages.

All great things aside, it is essential to understand that getting a Google Featured Snippet can be like hunting for Bigfoot.

James Taylor 2016-06-23
img

Better interpretation of ambiguous requests?

Of the hundreds of signals Google search uses when it calculates its rankings a signal might be the user s geographical location, or whether the headline on a page matches the text in the query , RankBrain is now rated as the third most useful.

In short: Google s clearly become so confident in RankBrain s mysterious capabilities that it s now used to help with every query that the search engine handles, more than two trillion per year.

What RankBrain may be doing

What s not happening is that RankBrain actually changes the rankings of search results for all those queries, but rather for a lot of them, as stated.

Imagine that RankBrain sees a search for best flower shop in Los Angeles.

Having said that, Google has said that RankBrain also is used as an actual ranking signal, repeating that yesterday at our SMX Advanced show.

adam smith 2018-12-18
img

It is useless when people do not know that there is a shop that sells products than introducing any offer will be ineffective.

Here we have mentioned 7 Keys to Success on Google Shopping.

In this strategy, you first need to add search keywords, which are the suitable ones for the customers.

Another factor to get success on Google Shopping is the pricing of your products.

If you overprice your products in comparison to your competitors, your ads will not show as frequently.

It has been proved that those who make their pricing more competitive, they can get a good impression on Google.

Eric Whitefield 2018-01-23
img

Switching to DuckDuckGo for my search queries was a big leap, but it somewhat satisfied my privacy needs.

Thanks to its revamped app and browser extensions, that privacy blanket just got significantly larger.

The company’s search engine hasn’t changed, though the Privacy Browser app and extensions will grade websites based on ad network tracking.

This is the type of tracking companies like Google and Facebook use to monitor your browsing habits for targeted advertising.

DuckDuckGo says its software will “expose and brick” these trackers once they are found, though because of the sheer volume of them, and because advertising firms are not stupid, not every tracker will be discovered and nailed down.

Websites also get graded on the encryption they use, with grades ranging from A to F. For reference, our website went from a D to a B after some tinkering with the extension.

Charles Rodriguez 2017-04-18
img

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative.

Around and around we go.

When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword review.

We sift through synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery.

Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual expansion.

The global internet audience is almost 3.7 billion, less than 10 percent of which calls the US home.

Michael Rase 2018-03-02
img

For years, Google’s “featured snippets” have offered quick answers to users’ search queries by pulling information from web pages and placing it in a box above the search results.

This week, Google began rolling out a new snippet experience for web searchers with multiple answers to the question posed in the search box – something that addresses the problem of Google not always understanding the intent behind your query.

As the company explains in a blog post, there are some questions that can be interpreted in different ways.

For example, “tooth pain after a filling” could mean the searcher wants to know why it’s hurting, or how long it will hurt.

But Google says the plan is to expand these multifaceted feature snippets to cover even more query types over time, including to guidance-seeking queries.

A query of this type means the web searcher is looking for an answer to a question where many factors could come into play.

Frank Wilkerson 2017-08-02
img

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website.

Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website.

Search Analytics is the first report listed within this menu option.

Within each of these, you can filter more granularly: Click the radio button for Devices, for example, and you can filter by Desktop, Mobile or Tablet.

Unlike Google Analytics, which archives data for years, Search Console only shows the last 90 days of search query data.

At the top of the report, you can check four boxes: Clicks, Impressions, CTR and Position.

Brian Plymel 2017-03-23
img

If you googled “great barrier reef” on Wednesday, you’d be presented with a Breitbart article filled with insane ravings about how climate change isn’t real, featured at the very top in the site’s highlighted “Top Stories” box.

When I went to the company’s press team to see what was up, they assured me it was perfectly normal for an article written by a noted climate change denier to get pinned to the top of Google’s results.

If Google serves a climate denying Breitbart article within its search results, that’s fine.

At a very basic level, the Google search engine works by crawling and indexing the web, and does its best to present relevant links based on the search query.

If some insane conspiracy is added to the results as a product of crawling the web, I can live with that.

But presenting baseless climate lies in the sectioned off Top Stories module, something Google has complete control over, gives the article an appearance of credibility it certainly doesn’t deserve.

Steven Sentell 2016-10-24
img

The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving productivity and process efficiencies.

This focus has often meant that marketing activity was next to nonexistent — with much new business coming from word-of-mouth.

Once a small manufacturer has their process down, however, they re ready to begin a marketing program that includes SEO.

The owner and his team had done a SWOT analysis and were ready to embark on a marketing program that included SEO.

The challenges, however, were pretty daunting: zero historical data, few backlinks, and building content and brand awareness on a limited budget.

Challenge 1: Zero historical data

Carlos Marier 2017-05-09

p For anyone monitoring their traffic from Google it’s not a really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords.

That’s the question we wanted to answer (plus a few more), so we picked 3 million random search queries and looked at the top ranking pages and how many other keywords they rank for.

Here are the average and median numbers of keywords that we saw Top20 pages “also rank for” (studied across 3 million search queries):

It looks like the average 1 ranking page will also rank in top10 for nearly 1000 other relevant keywords (while the median value is more than two times smaller - around 400 keywords).

And the lower ranking pages tend to rank for less keywords.

We have also studied three groups of keywords separately:

Charles Michels 2017-06-20
img

Google has partnered with a number of notable technology companies to enable its users to hunt for jobs directly through Google Search and receive email alerts when relevant new employment opportunities arise.

The initiative represents part of the Google for Jobs program unveiled at the company’s annual I/O developer conference last month, where the internet giant revealed that it would soon begin scouring job listings posted across the web and bring them all together right within Google Search.

Today, the grand plan is coming to fruition, with Google Search users in the U.S. — on both desktop and mobile — now able to view a collation of open positions based on their search query.

For example, if you’re searching for “head of catering” or “retail jobs,” you’ll see relevant positions based on your location — provided Google has been given permission to use your current location.

Or you can use location-specific keywords, such as “retail jobs in Pittsburgh,” to home in on positions near you.

A particularly useful feature is the job alerts tool, which, when activated, lets you receive email notifications whenever new jobs are posted for a specific search query.

Charles Glass 2017-04-03
img

The second paragraph of that post reads, in part:

… over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords.

Sure enough, AdWords indeed intends to change the way that exact match behaves.

The change allows AdWords to (a) ignore function words in a query, (b) ignore function words in an exact match keyword, or (c) match what it deems similar intent function words.

With unique queries, it’s unlikely that an advertiser would have added those keywords to its account, since the queries would not have shown up in search query reports and keyword tools.

There were a few issues where plurals had different meanings, but all in all it simplified keyword build-out.