At the end of last year, in a post outlining my predictions for 2017, I noted that Facebook would be looking to make search a bigger focus moving forward.
Facebook has seen a big increase in search activity in the last twelve months, and is now facilitating more than two billion searches every day.
Facebook CEO Mark Zuckerberg has even singled out search as a significant opportunity, noting in a stakeholder meeting last June that:
“We think video is going to be a huge opportunity, same thing with search, and Instagram is really just starting to grow meaningfully as a business as well.”
While it’s not as “shiny and new” as something like live-streaming, and therefore gets less focus, the opportunities for search on Facebook are significant.
And now we’re starting to see more hints of exactly how they’re going to capitalize on it.