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Peter Merchant 2021-06-10
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Affle said Jampp's programmatic mobile advertising platform is used by leading app marketers to acquire new users and also to drive repeat usage and transactions with existing users.
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Albert Hummel 2018-02-02
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However, research shows that 64 percent of people find ads annoying or intrusive.

If you want to get results from your advertising efforts in 2018, you must adhere to certain rules.

These nine definitely are worth remembering as you firm up your strategy for the new year.

In a recent study, Microsoft revealed the average attention span has decreased from about 12 seconds in 2000 to about eight seconds today.

A study by Jampp shows that our attention spans decline by about 88 percent every year -- especially thanks to technology and mobile apps.

Audiences suffer from declining attention spans, but they're bombarded with more ads than ever before.

collect
0
James Baichan 2016-07-11
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And the results are eye-opening.

The data shows as much as a 35 percent decrease in average app session length quarter over quarter.

Even more interesting is the time between downloading an app and making a first purchase.

Taxi apps have the shortest latency period of 4 days to drive 80 percent of conversions, whereas fashion apps have the longest latency period: 31 days to drive 90 percent of conversions.

This rapid decline in user session length means that either consumers are making purchasing decisions faster or they are getting distracted and losing focus.

You open a messaging app when you want to message someone, or you open a navigation app when you need find directions to your desired destination.

collect
0
Peter Merchant 2021-06-10
img
Affle said Jampp's programmatic mobile advertising platform is used by leading app marketers to acquire new users and also to drive repeat usage and transactions with existing users.
James Baichan 2016-07-11
img

And the results are eye-opening.

The data shows as much as a 35 percent decrease in average app session length quarter over quarter.

Even more interesting is the time between downloading an app and making a first purchase.

Taxi apps have the shortest latency period of 4 days to drive 80 percent of conversions, whereas fashion apps have the longest latency period: 31 days to drive 90 percent of conversions.

This rapid decline in user session length means that either consumers are making purchasing decisions faster or they are getting distracted and losing focus.

You open a messaging app when you want to message someone, or you open a navigation app when you need find directions to your desired destination.

Albert Hummel 2018-02-02
img

However, research shows that 64 percent of people find ads annoying or intrusive.

If you want to get results from your advertising efforts in 2018, you must adhere to certain rules.

These nine definitely are worth remembering as you firm up your strategy for the new year.

In a recent study, Microsoft revealed the average attention span has decreased from about 12 seconds in 2000 to about eight seconds today.

A study by Jampp shows that our attention spans decline by about 88 percent every year -- especially thanks to technology and mobile apps.

Audiences suffer from declining attention spans, but they're bombarded with more ads than ever before.