Apple has uncharacteristically admitted that its innovative Mac Pro redesign missed its target market, confessing to single-digit sales shares and promising a ground-up rethink that brings back the modular nature demanded of professional-grade computing hardware and so badly missing from the current model.
Apple's Mac Pro range launched in 2006 with for-the-time high-end hardware - including dual Xeon processors and eight memory slots - in an eye-catching aluminium chassis.
While the internals changed over the years, the Mac Pro remained one of the most easily upgraded of all Apple's devices - until June 2013, when the new Mac Pro was unveiled.
Designed around a triangular central heatsink, the new Mac Pro was an undeniable feat of design and engineering: smaller by far than its predecessors or competition, quiet, and yet with still impressive specifications.
More than three years since its commercial availability, though, and the Mac Pro is looking long in the tooth and its design means that there's no easy way for owners to upgrade the hardware to keep their systems current.
That, Apple has admitted in a surprise press event, was a mistake - and one the company is looking to correct with a return to the old ways, designing a new-new Mac Pro which will ditch the innovative cylindrical form factor in favour of an easily-maintainable modular design reminiscent of the classic models.