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Edward Lambert 2016-05-18
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Nokia announced on Wednesday that it had signed a strategic trademark and patent license agreement, which provides for the Finnish global HMD for the right to use the Nokia brand in the manufacture of mobile phones and tablets.

Nokia tune its balance sheet more productive use of intellectual property.

The main risk is the partner choice, because the final product must meet the promise of the Nokia brand.

Nokia gives HMD for the mark and the mobiiliessentiaalipatenttilisenssien the right to use the royalties, but Nokia does not finance the company financially and does not own shares of the company, Nokia's release states.

FIH Mobile Limited announced Wednesday it will acquire the rest of Microsoft's basic phone business, including equipment manufacturing, sales and distribution.

According to Nokia, the HMD is planning to invest over 500 million US dollars over the next three years worldwide marketing of mobile phones and tablets sold in Nokia's trademark: This would be to finance the company's investors and acquired the basic phone business income allows.

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Manuel Darcangelo 2016-05-18
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Nokia announced on Wednesday that it had signed a strategic trademark and patent license agreement, which provides for the Finnish global HMD for the right to use the Nokia brand in the manufacture of mobile phones and tablets.

Nokia tune its balance sheet more productive use of intellectual property.

The main risk is the partner choice, because the final product must meet the promise of the Nokia brand.

Nokia gives HMD for the mark and the mobiiliessentiaalipatenttilisenssien the right to use the royalties, but Nokia does not finance the company financially and does not own shares of the company, Nokia's release states.

FIH Mobile Limited announced Wednesday it will acquire the rest of Microsoft's basic phone business, including equipment manufacturing, sales and distribution.

According to Nokia, the HMD is planning to invest over 500 million US dollars over the next three years worldwide marketing of mobile phones and tablets sold in Nokia's trademark: This would be to finance the company's investors and acquired the basic phone business income allows.

collect
0
Tecnova Global 2020-08-08
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If your India market entry strategy is collaborating with an Indian distribution partner, then it is very important to make the right partner choice in order to be successful in a dynamic market like India.India is on track to become one of the world’s largest markets for Customer goods.

Thanks to rapidly rising household incomes, its middle class is beginning to rival that of China.

Better still, one third of India’s population is between the ages of 20 and 35, a high-spending section in many niches.https://www.tecnovaglobal.com/blog/building-a-sustainable-distribution-partnership-in-india/

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Billy Clark 2017-05-12
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p S Craig Roberts - Professor of Psychology, University of Stirling

Conventional wisdom has it that humans have a poorer sense of smell than most other animals.

But we have nonetheless long been thought to be relative weaklings in the animal kingdom’s league of olfactory excellence, which puts dogs and rodents near the top.

He based this distinction on two main pieces of evidence: the comparatively small size of the brain’s “olfactory bulbs” (the neural structure involved in smell) relative to total brain volume, and the observation that odour has less influence on human behaviour compared with other species.

He concluded that we had effectively sacrificed our olfactory apparatus as a result of and in exchange for expansion of the higher reasoning centres in the brain’s frontal lobes.

The psychologist Sigmund Freud extended this, interpreting an interest in body smells to be a throwback of our ancestral past, even symptomatic of psychiatric disorder in certain cases.

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john miller 2019-08-20

This blog is devoted to the individuals who are working on the Yahoo email platform. In the initial step, you have to move to Yahoo’s contact page and pick a secret key and sign in the alternative. Next, you need to pick the “overlooked secret key” alternative and tap on the secret phrase partner choice. After that, you need to go to the secret key aide and tap on the email address. Later on, the off chance that you have a versatile number, at that point enter the enrolled portable number to get the code. Consequently, it is indispensable to have a helping platform that may give you a chance to leave such unforeseen tech issues as quickly as time permits.

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Randall Vincent 2019-02-11
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How do humans learn to cooperate?

It’s an interesting question, one behavioral anthropologists have been studying for decades.

Social norms — that is, common understandings or informal rules, like dining etiquette and fashion sense — are thought to play a part, but it’s tough to measure the extent to which they shape society and how they’re affected by other factors.

Fortunately, that’s where artificial intelligence (AI) comes in.

In a newly published paper on the preprint server Arxiv.org (“Understanding The Impact of Partner Choice on Cooperation and Social Norms by means of Multi-agent Reinforcement Learning“), scientists describe an AI system trained using reinforcement learning — a technique that uses rewards to drive agents toward goals — for understanding how an interactions within a society affect the overall societal outcome.

“We first stud[ied] the emergence of norms and then the emergence of cooperation in presence of norms,” the paper’s authors explained.

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John Salmi 2021-05-06
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Dez Blanchfield

Dez Blanchfield

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.

Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others - how do you know where to focus? How do you know which business best practices are the right one for your company vs. others?

There’s no catch-all answer to these questions, but there are industry experts who are more capable of answering them than anyone else. One of those experts is Dez Blanchfield. Dez has been in the business of digital transformation for over 25 years and has learned a lot from his robust experience working with IT leaders, solving complex problems, and running his own successful digital social agency, Sociaall Inc.

He’s here today in the latest episode of TopRank’s Break Free B2B marketing video series to share some of his invaluable insight.

Break Free B2B Interview with Dez Blanchfield

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

  • 1:00 - Introduction to Dez
  • 2:03 - Is it a good idea to be a jack of all trades?
  • 5:31 - Is the pace of change accelerating?
  • 11:25 - Are business changes made due to the Covid-19 pandemic going to stick?
  • 20:00 - For the B2B marketing audience: where are things headed in the near future?
  • 40:20 - B2B influencer marketing
  • 47:11 - It's not about the number of followers, but the number of people you can move
  • 53:24 - Tracking and monitoring development from B2C to B2B
  • 56:10 - Where can you find Dez to hear more?

Josh: It seems like you're looking to where the puck is going to be versus where the puck is now and have your entire career. So in a very general sense for our B2B marketing audience: where's the puck going? If you're a B2B business person and leader and executive, where should you be looking just for the near future?

Dez: The advice I've been giving people in the last three to five years is that it was a time when you could do it all yourself. If you were an airline, or a bank, or if you were in health care, or wealth management, if you're a telco, there was a time when you could do it all, you could run your own telephone systems, run your own technology, stack your own email servers, your own domain name servers. But the complexity is so great now and the speed at which we have to move, as you alluded to before, is so rapid, and so short, and you know that the demand is for reduced time to market. The advice I'm giving people now is: find the best partner choice. In each of the segments, you need to be able to address problems. So if you're a bank, be a bank, focus on being the best bank, you can, and look for things that are gonna disrupt you. But don't try to be a phone company. Don't run your own PBX, don't run your voice systems. If you own a website, don't become a hosting company. Don't waste your time running web services.

[bctt tweet="“If you're a bank, be a bank, focus on being the best bank you can, and look for things that are going to disrupt you. But don't try to be a phone company.” — Dez Blanchfield @dez_blanchfield #BreakFreeB2B" username="toprank"]

Josh: No, and it seems like the pandemic, which you mentioned there, is almost an accelerant more than anything. We were thinking of it as a slow down and shut down and lockdown. But really, it seems to have just taken all of these very cautious steps that businesses would have would have taken and made them suddenly have to run forward with it. Do you think these are changes that are going to stick? Or are we going to have this inertia pulling us back to normal?

Dez: The way I like to describe it is: if I was in a boardroom the other day having to whiteboard this out, and I would describe it as we've already jumped off this cliff. And if you've ever jumped off a cliff, you know, it's impossible to get back up there without actually landing somewhere and then walking a long way back to the track to get to the top. So we have, without wanting to, had to jump off this cliff and deal with it.

I think the majority of the impact is not going to reverse. We are definitely going to want to sit in cafes and go to restaurants again. But the way in which we interact with those will change. So for example, I have an app now for my local barista and I just ordered my cappuccino and wandered past and picked it up at a window. I don't wait for 15 minutes in a queue in a stuffy room waiting for my coffee to turn up. So you know those use cases have already changed. And retailers have had to go online when they've never been online. They've had to get apps or integrate and leverage things, shift to digital payments and move away from cash. All these changes have happened. Even with the worst possible human apathy, where humans are lazy, and very arrogant. And you know when we think of them, when we think of some of the changes that have happened the last couple of decades. They've come about and people become lazy and there's been high level apathy and they go back to the normal ways.

Keep your eye on the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Also check out episodes from season 1 and season 2.

Take your B2B marketing to new heights by checking out out previous season 3 episodes of Break Free B2B Marketing:

The post Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation appeared first on B2B Marketing Blog - TopRank®.

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Thomas Nye 2021-07-07
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Black Woman Breaking Through A Yellow Wall Image

Black Woman Breaking Through A Yellow Wall Image

How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts?

We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing.

Our third season of the Break Free B2B Marketing series of video interviews has given us a new group of experts, influencers, and future-thinkers all gathered for one purpose: sharing the ways they’ve broken free and how you can do the same for yourself, your brand, and your business.

Let’s jump right in and see how 11 influential voices in B2B marketing go about breaking through, with actionable tactics you can implement in your own marketing efforts as we head toward 2022.

Minda Harts of The Memo on Having Courageous Conversations

Minda Harts

Minda Harts
CEO and Founder, The Memo

“I think in order to break free, it starts with ourselves,” Minda said.

“We have to be willing to have those courageous conversations and we have to be willing to be courageous listeners, and once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free,” Minda added.

[bctt tweet="“We have to be willing to have those courageous conversations and be courageous listeners. Once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free.” — Minda Harts @MindaHarts" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations."

Keith Townsend of The CTO Advisor on Bringing Value Through Friction

Keith Townsend

Keith Townsend
Co-Founder, The CTO Advisory

“One of the toughest things as a leader in my own organization — what helped me break free is when I’m willing to have the difficult conversations,” Keith noted.

“Things that we say are difficult conversations, because we’re fearful of the outcome — I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it usually brings pretty good value.”

“When I’m willing to tell one of my employees or one of my contributors that, ‘You know what, the piece of work that you brought me just isn’t up to our standard.’ None of them just go away and don’t bring me back a revised piece of work. They usually come back with work that impresses me. Because we engage them for a reason and hire them for a reason.”

“To stand out, don’t avoid those difficult conversations.”

[bctt tweet="“I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it usually brings pretty good value.” — Keith Townsend @CTOAdvisor" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction"

Dez Blanchfield of Sociaall on Joining the Conversation

Dez Blanchfield

Dez Blanchfield
Founder, Sociaall Inc.

“My only ask is that people join the conversation. That’s all I want people to do. I think that if there was one phrase that if I was going to be buried and put in the grave, on my tombstone would be ‘Just join the conversation. If and when it suits you,’” Dez said.

"The advice I've been giving people in the last three to five years is that it was a time when you could do it all yourself. If you were an airline, or a bank, or if you were in health care, or wealth management, if you're a telco, there was a time when you could do it all, you could run your own telephone systems, run your own technology, stack your own email servers, your own domain name servers. But the complexity is so great now and the speed at which we have to move, is so rapid, and so short, and you know that the demand is for reduced time to market," Dez added.

"The advice I'm giving people now is: find the best partner choice. In each of the segments, you need to be able to address problems. So if you're a bank, be a bank, focus on being the best bank, you can, and look for things that are going to disrupt you. But don't try to be a phone company. Don't run your own PBX, don't run your voice systems. If you own a website, don't become a hosting company. Don't waste your time running web services," Dez explained.

[bctt tweet="“If you're a bank, be a bank, focus on being the best bank you can, and look for things that are going to disrupt you. But don't try to be a phone company.” — Dez Blanchfield @dez_blanchfield" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation."

Tamara McCleary of Thulium on Visions of the Future and Doing No Harm

Tamara McCleary

Tamara McCleary
CEO, Thulium

“It’s tough right now for B2B leaders, and I have a heart for B2B leaders. I have a huge heart for B2B marketing leadership, because marketing budgets are being hacked away — with COVID, 2020 was a huge shake-up, we didn’t even have those live events anymore — think of all the marketing dollars that were going around big events,” Tamara shared.

“It’s always been difficult for the B2B enterprise — whether you were in marketing, sales, IT, or HR — it doesn’t matter. What you’ve been tasked with is, ‘Hurry up and digitally transform yourself to meet the future,’ but you have limited resources to do that, and oh, by the way, continue doing everything you were already doing, under budget.’”

“Be gentle and kind to yourself, because all the stress and pressure you’re under right now — you’re not alone. It’s a new world for all of us, where the paradigm has shifted, and although you have to be mindful of this particular quarter that you’re in, don’t become myopic and focus your thinking only about this quarter. You absolutely owe it to yourself — you’re worth it — to be able to think, ‘What do I need to do to learn how to stay ahead in this technologically advanced world?’ Where in the very near future brands will not own the relationship with the customer — platforms will.”

How are we creating an ecosystem of partners with platforms out there — whether that’s the Googles, the Amazons, or the Microsofts of the world — how are we creating partnerships so that our products and services are offered through those intermediary digital assistants that will become the primary person functioning and giving all the information? Your digital assistant — your little Echo or any other device you would like to use, is going to become more sophisticated very soon, and that is going to be what your customer — your human — is going to for information and to handle all of its mundane tasks.”

“If you don’t have relationships with the platforms that house these digital assistant devices, you’re out.”

[bctt tweet="“Be gentle and kind to yourself, because all the stress and pressure you’re under right now — you’re not alone. It’s a new world for all of us, where the paradigm has shifted.” — @TamaraMcCleary" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm."

Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche

Nicole Brady Image

Nicole Brady
Publisher, SAHM Reviews

“Think outside the box — if you see your competitors doing something, don’t do it — do something else,” Nicole said.

“You have to really make a name for yourself — whatever it is — whether it’s sharing your flaws, creating interviews, asking for real feedback from the people who are your consumers, whether it is on a B2B or B2C basis — the people who are utilizing your product or service, and talking to them to find out why they’re dealing with you and why they’re buying your product or using your service instead of somebody else’s."

“Find out what makes you different and what makes people want to talk to you, and then leverage it. Share those details, and create content around those details. As more and more people are on social media, being able to find those out-of-the-box environmental things that make you tick — that you might not have known — showing them off, that’s the way to do it.”

[bctt tweet="“Find out what makes you different and what makes people want to talk to you, and then leverage it. Share those details, and create content around those details.” — Nicole Brady @SahmReviews" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche."

Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape

Eric Vanderburg

Eric Vanderburg
Vice President of Cybersecurity, TCDI

“Stop looking at security as something that’s going to hold you back, or as this big cost factor, and start looking at it as something that will free you. When you talk about breaking free — many companies are held back right now, because of fear,” Eric urged.

“They may not enter that market or do business in this space, or they may not collect this private information, because they’re afraid that it may be exposed — that they may subject themselves to additional liability, and all these other fears — rather than looking at this and saying, ‘OK, I want to do this business.’”

“Certainly it comes at a cost, right — I need to invest in so many different ways, and security is another way to invest. Invest in that and now it allows me to move forward with confidence, rather than shoring up my defenses and only doing what I’m comfortable with.”

[bctt tweet="“Stop looking at security as something that’s going to hold you back, or as this big cost factor, and start looking at it as something that will free you.” — Eric Vanberburg @vtamethodman" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape."

Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change

Sarah Barnes-Humphrey Image

Sarah Barnes-Humphrey
CEO, SHIPZ

“Lean into your teams and allow them to really shine from a social media perspective. I say that from a LinkedIn perspective, because I think we need more voices on a platform like LinkedIn — interacting, sharing thoughts, and really supporting teams, and being able to share those thoughts,” Sarah noted.

“I also think that teams are handling a lot of things right now — there are a lot of things coming at them — they’re handling a lot of emotions when it comes to their teams. I want to make sure that supply chain leaders and marketing leaders are taking time for themselves and making sure that they are not only checking in on their teams, but checking on each other and themselves as well.”

[bctt tweet="“I want to make sure that supply chain leaders and marketing leaders are taking time for themselves and making sure that they are not only checking in on their teams, but checking on each other and themselves as well.”  @bevictoryus" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change."

Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work

Liam McIvor Martin

Liam McIvor Martin
Co-Founder, Time Doctor

When it comes to remote and hybrid work, Liam has years of experience and plenty of helpful advice.

“Do it. Try it. Pre-COVID I would have told everyone, ‘Hey, you know what — why don’t you make a couple people remote?’ Or why don’t you make a department remote? You can’t do that right now — you have to jump in full-on. If you’re not already remote, you’re probably not going to do that, because of how long we’ve already been in COVID — but fundamentally, measure your metrics, create very clear documentation of all of your processes, and communicate effectively with your team,” Liam said.

“If you can do those three things, and people can continuously report metrics to you, regardless of whether you’re using a tool like Time Doctor or even if you’re using an Excel spreadsheet — defining those metrics and saying, ‘I got X amount of leads today, and this is on target for my Q3 goal.’ That’s going to be great — you’re going to be doing better than 90 percent of people.”

“Even if you choose to go back inside of an office, those things that you’ve done are fundamentally going to make your company run faster.”

[bctt tweet="“My estimate is that after COVID is over, we're probably going to float to around 50% of the US workforce working remotely.” — Liam McIvor Martin @vtamethodman" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work."

Oliver Christie on Making Life Better With AI

Oliver Christie of PertexaHealthTech Image

Oliver Christie
Chief Artificial Intelligence Officer, PertexaHealthTech

“I think it’s about asking a big question, and some of it is quite challenging — where could your company or industry go if you have a blank slate? We need that big question. We need leadership to get the artificial intelligence (AI), the tools, and the data — that’s all secondary — but what is that big question? I think that’s the best that any leader could ask,” Oliver noted.

[bctt tweet="“I think that the next big leap is going to be our products and services are going to be much more reactive to who we are.” — Oliver Christie @OliverChristie" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Oliver Christie on Making Life Better With AI."

Tim Crawford of AVOA on The New Normal

Break Free B2B Marketing Tim Crawford

Tim Crawford
CIO Strategic Advisor, AVOA

“The big thing is understanding your customer and their customer. Once you understand that second degree of separation — not just the first degree — it really puts you in a differentiated position,” Tim explained.

“Understand what’s in your wheelhouse and what’s not, but never, ever forget to always look at it from the customer’s lens. Don’t just look at it from your lens of ‘Hey, this is what we do. This is what we sell. Our product can do X for you.’ That’s a bad place to start."

“A better place to start, and a place I look for as a customer is, ‘Who are you in the relationship for?’ If you start with understanding me, and have shown you’ve done a little bit of homework, that’s going to take my wall down a little bit, and start to build trust.”

“Building that trust in those relationships is key to success moving forward. Authenticity, experience — add it to the list.”

[bctt tweet="“The big thing is understanding your customer and their customer. Once you understand that second degree of separation — not just the first degree — it really puts you in a differentiated position.” — Tim Crawford @tcrawford" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal."

Kevin L. Jackson of GC GlobalNet on the Future of Cloud Computing

Kevin L. Jackson of GC GlobalNet

Kevin Jackson
CEO, GC GlobalNet

“You operate in a global and interconnected industry. Realize that you contribute most to your industry when you build and contribute to that global network,” Kevin observed.

“You really break free through collaboration and open dialogue with your colleagues and partners.”

[bctt tweet="“You operate in a global and interconnected industry. Realize that you contribute most to your industry when you build and contribute to that global network.” — Kevin Jackson @Kevin_Jackson" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing."

Smash Through Boring B2B Marketing

via GIPHY

We hope you've found the tactics, insights, and tips from Kevin, Tim, Oliver, Liam, Sarah, Eric, Nicole, Tamara, Dez, Keith and Minda to be eye-opening as you plan your own B2B marketing in the lead-up to 2022.

For even more insight from leading B2B marketers, be sure to also check out our Inside B2B Influence series of video interviews and podcasts, including the latest featuring Justin Levy of Demandbase (client), in "Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence."

Creating award-winning B2B marketing with an artful mixture of influence takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post 11 Ways Top B2B Marketers Are Breaking Free of Boring B2B appeared first on B2B Marketing Blog - TopRank®.

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Edward Lambert 2016-05-18
img

Nokia announced on Wednesday that it had signed a strategic trademark and patent license agreement, which provides for the Finnish global HMD for the right to use the Nokia brand in the manufacture of mobile phones and tablets.

Nokia tune its balance sheet more productive use of intellectual property.

The main risk is the partner choice, because the final product must meet the promise of the Nokia brand.

Nokia gives HMD for the mark and the mobiiliessentiaalipatenttilisenssien the right to use the royalties, but Nokia does not finance the company financially and does not own shares of the company, Nokia's release states.

FIH Mobile Limited announced Wednesday it will acquire the rest of Microsoft's basic phone business, including equipment manufacturing, sales and distribution.

According to Nokia, the HMD is planning to invest over 500 million US dollars over the next three years worldwide marketing of mobile phones and tablets sold in Nokia's trademark: This would be to finance the company's investors and acquired the basic phone business income allows.

Tecnova Global 2020-08-08
img

If your India market entry strategy is collaborating with an Indian distribution partner, then it is very important to make the right partner choice in order to be successful in a dynamic market like India.India is on track to become one of the world’s largest markets for Customer goods.

Thanks to rapidly rising household incomes, its middle class is beginning to rival that of China.

Better still, one third of India’s population is between the ages of 20 and 35, a high-spending section in many niches.https://www.tecnovaglobal.com/blog/building-a-sustainable-distribution-partnership-in-india/

john miller 2019-08-20

This blog is devoted to the individuals who are working on the Yahoo email platform. In the initial step, you have to move to Yahoo’s contact page and pick a secret key and sign in the alternative. Next, you need to pick the “overlooked secret key” alternative and tap on the secret phrase partner choice. After that, you need to go to the secret key aide and tap on the email address. Later on, the off chance that you have a versatile number, at that point enter the enrolled portable number to get the code. Consequently, it is indispensable to have a helping platform that may give you a chance to leave such unforeseen tech issues as quickly as time permits.

John Salmi 2021-05-06
img

Dez Blanchfield

Dez Blanchfield

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.

Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others - how do you know where to focus? How do you know which business best practices are the right one for your company vs. others?

There’s no catch-all answer to these questions, but there are industry experts who are more capable of answering them than anyone else. One of those experts is Dez Blanchfield. Dez has been in the business of digital transformation for over 25 years and has learned a lot from his robust experience working with IT leaders, solving complex problems, and running his own successful digital social agency, Sociaall Inc.

He’s here today in the latest episode of TopRank’s Break Free B2B marketing video series to share some of his invaluable insight.

Break Free B2B Interview with Dez Blanchfield

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

  • 1:00 - Introduction to Dez
  • 2:03 - Is it a good idea to be a jack of all trades?
  • 5:31 - Is the pace of change accelerating?
  • 11:25 - Are business changes made due to the Covid-19 pandemic going to stick?
  • 20:00 - For the B2B marketing audience: where are things headed in the near future?
  • 40:20 - B2B influencer marketing
  • 47:11 - It's not about the number of followers, but the number of people you can move
  • 53:24 - Tracking and monitoring development from B2C to B2B
  • 56:10 - Where can you find Dez to hear more?

Josh: It seems like you're looking to where the puck is going to be versus where the puck is now and have your entire career. So in a very general sense for our B2B marketing audience: where's the puck going? If you're a B2B business person and leader and executive, where should you be looking just for the near future?

Dez: The advice I've been giving people in the last three to five years is that it was a time when you could do it all yourself. If you were an airline, or a bank, or if you were in health care, or wealth management, if you're a telco, there was a time when you could do it all, you could run your own telephone systems, run your own technology, stack your own email servers, your own domain name servers. But the complexity is so great now and the speed at which we have to move, as you alluded to before, is so rapid, and so short, and you know that the demand is for reduced time to market. The advice I'm giving people now is: find the best partner choice. In each of the segments, you need to be able to address problems. So if you're a bank, be a bank, focus on being the best bank, you can, and look for things that are gonna disrupt you. But don't try to be a phone company. Don't run your own PBX, don't run your voice systems. If you own a website, don't become a hosting company. Don't waste your time running web services.

[bctt tweet="“If you're a bank, be a bank, focus on being the best bank you can, and look for things that are going to disrupt you. But don't try to be a phone company.” — Dez Blanchfield @dez_blanchfield #BreakFreeB2B" username="toprank"]

Josh: No, and it seems like the pandemic, which you mentioned there, is almost an accelerant more than anything. We were thinking of it as a slow down and shut down and lockdown. But really, it seems to have just taken all of these very cautious steps that businesses would have would have taken and made them suddenly have to run forward with it. Do you think these are changes that are going to stick? Or are we going to have this inertia pulling us back to normal?

Dez: The way I like to describe it is: if I was in a boardroom the other day having to whiteboard this out, and I would describe it as we've already jumped off this cliff. And if you've ever jumped off a cliff, you know, it's impossible to get back up there without actually landing somewhere and then walking a long way back to the track to get to the top. So we have, without wanting to, had to jump off this cliff and deal with it.

I think the majority of the impact is not going to reverse. We are definitely going to want to sit in cafes and go to restaurants again. But the way in which we interact with those will change. So for example, I have an app now for my local barista and I just ordered my cappuccino and wandered past and picked it up at a window. I don't wait for 15 minutes in a queue in a stuffy room waiting for my coffee to turn up. So you know those use cases have already changed. And retailers have had to go online when they've never been online. They've had to get apps or integrate and leverage things, shift to digital payments and move away from cash. All these changes have happened. Even with the worst possible human apathy, where humans are lazy, and very arrogant. And you know when we think of them, when we think of some of the changes that have happened the last couple of decades. They've come about and people become lazy and there's been high level apathy and they go back to the normal ways.

Keep your eye on the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Also check out episodes from season 1 and season 2.

Take your B2B marketing to new heights by checking out out previous season 3 episodes of Break Free B2B Marketing:

The post Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation appeared first on B2B Marketing Blog - TopRank®.

Manuel Darcangelo 2016-05-18
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Nokia announced on Wednesday that it had signed a strategic trademark and patent license agreement, which provides for the Finnish global HMD for the right to use the Nokia brand in the manufacture of mobile phones and tablets.

Nokia tune its balance sheet more productive use of intellectual property.

The main risk is the partner choice, because the final product must meet the promise of the Nokia brand.

Nokia gives HMD for the mark and the mobiiliessentiaalipatenttilisenssien the right to use the royalties, but Nokia does not finance the company financially and does not own shares of the company, Nokia's release states.

FIH Mobile Limited announced Wednesday it will acquire the rest of Microsoft's basic phone business, including equipment manufacturing, sales and distribution.

According to Nokia, the HMD is planning to invest over 500 million US dollars over the next three years worldwide marketing of mobile phones and tablets sold in Nokia's trademark: This would be to finance the company's investors and acquired the basic phone business income allows.

Billy Clark 2017-05-12
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p S Craig Roberts - Professor of Psychology, University of Stirling

Conventional wisdom has it that humans have a poorer sense of smell than most other animals.

But we have nonetheless long been thought to be relative weaklings in the animal kingdom’s league of olfactory excellence, which puts dogs and rodents near the top.

He based this distinction on two main pieces of evidence: the comparatively small size of the brain’s “olfactory bulbs” (the neural structure involved in smell) relative to total brain volume, and the observation that odour has less influence on human behaviour compared with other species.

He concluded that we had effectively sacrificed our olfactory apparatus as a result of and in exchange for expansion of the higher reasoning centres in the brain’s frontal lobes.

The psychologist Sigmund Freud extended this, interpreting an interest in body smells to be a throwback of our ancestral past, even symptomatic of psychiatric disorder in certain cases.

Randall Vincent 2019-02-11
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How do humans learn to cooperate?

It’s an interesting question, one behavioral anthropologists have been studying for decades.

Social norms — that is, common understandings or informal rules, like dining etiquette and fashion sense — are thought to play a part, but it’s tough to measure the extent to which they shape society and how they’re affected by other factors.

Fortunately, that’s where artificial intelligence (AI) comes in.

In a newly published paper on the preprint server Arxiv.org (“Understanding The Impact of Partner Choice on Cooperation and Social Norms by means of Multi-agent Reinforcement Learning“), scientists describe an AI system trained using reinforcement learning — a technique that uses rewards to drive agents toward goals — for understanding how an interactions within a society affect the overall societal outcome.

“We first stud[ied] the emergence of norms and then the emergence of cooperation in presence of norms,” the paper’s authors explained.

Thomas Nye 2021-07-07
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Black Woman Breaking Through A Yellow Wall Image

Black Woman Breaking Through A Yellow Wall Image

How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts?

We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing.

Our third season of the Break Free B2B Marketing series of video interviews has given us a new group of experts, influencers, and future-thinkers all gathered for one purpose: sharing the ways they’ve broken free and how you can do the same for yourself, your brand, and your business.

Let’s jump right in and see how 11 influential voices in B2B marketing go about breaking through, with actionable tactics you can implement in your own marketing efforts as we head toward 2022.

Minda Harts of The Memo on Having Courageous Conversations

Minda Harts

Minda Harts
CEO and Founder, The Memo

“I think in order to break free, it starts with ourselves,” Minda said.

“We have to be willing to have those courageous conversations and we have to be willing to be courageous listeners, and once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free,” Minda added.

[bctt tweet="“We have to be willing to have those courageous conversations and be courageous listeners. Once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free.” — Minda Harts @MindaHarts" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations."

Keith Townsend of The CTO Advisor on Bringing Value Through Friction

Keith Townsend

Keith Townsend
Co-Founder, The CTO Advisory

“One of the toughest things as a leader in my own organization — what helped me break free is when I’m willing to have the difficult conversations,” Keith noted.

“Things that we say are difficult conversations, because we’re fearful of the outcome — I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it usually brings pretty good value.”

“When I’m willing to tell one of my employees or one of my contributors that, ‘You know what, the piece of work that you brought me just isn’t up to our standard.’ None of them just go away and don’t bring me back a revised piece of work. They usually come back with work that impresses me. Because we engage them for a reason and hire them for a reason.”

“To stand out, don’t avoid those difficult conversations.”

[bctt tweet="“I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it usually brings pretty good value.” — Keith Townsend @CTOAdvisor" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction"

Dez Blanchfield of Sociaall on Joining the Conversation

Dez Blanchfield

Dez Blanchfield
Founder, Sociaall Inc.

“My only ask is that people join the conversation. That’s all I want people to do. I think that if there was one phrase that if I was going to be buried and put in the grave, on my tombstone would be ‘Just join the conversation. If and when it suits you,’” Dez said.

"The advice I've been giving people in the last three to five years is that it was a time when you could do it all yourself. If you were an airline, or a bank, or if you were in health care, or wealth management, if you're a telco, there was a time when you could do it all, you could run your own telephone systems, run your own technology, stack your own email servers, your own domain name servers. But the complexity is so great now and the speed at which we have to move, is so rapid, and so short, and you know that the demand is for reduced time to market," Dez added.

"The advice I'm giving people now is: find the best partner choice. In each of the segments, you need to be able to address problems. So if you're a bank, be a bank, focus on being the best bank, you can, and look for things that are going to disrupt you. But don't try to be a phone company. Don't run your own PBX, don't run your voice systems. If you own a website, don't become a hosting company. Don't waste your time running web services," Dez explained.

[bctt tweet="“If you're a bank, be a bank, focus on being the best bank you can, and look for things that are going to disrupt you. But don't try to be a phone company.” — Dez Blanchfield @dez_blanchfield" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation."

Tamara McCleary of Thulium on Visions of the Future and Doing No Harm

Tamara McCleary

Tamara McCleary
CEO, Thulium

“It’s tough right now for B2B leaders, and I have a heart for B2B leaders. I have a huge heart for B2B marketing leadership, because marketing budgets are being hacked away — with COVID, 2020 was a huge shake-up, we didn’t even have those live events anymore — think of all the marketing dollars that were going around big events,” Tamara shared.

“It’s always been difficult for the B2B enterprise — whether you were in marketing, sales, IT, or HR — it doesn’t matter. What you’ve been tasked with is, ‘Hurry up and digitally transform yourself to meet the future,’ but you have limited resources to do that, and oh, by the way, continue doing everything you were already doing, under budget.’”

“Be gentle and kind to yourself, because all the stress and pressure you’re under right now — you’re not alone. It’s a new world for all of us, where the paradigm has shifted, and although you have to be mindful of this particular quarter that you’re in, don’t become myopic and focus your thinking only about this quarter. You absolutely owe it to yourself — you’re worth it — to be able to think, ‘What do I need to do to learn how to stay ahead in this technologically advanced world?’ Where in the very near future brands will not own the relationship with the customer — platforms will.”

How are we creating an ecosystem of partners with platforms out there — whether that’s the Googles, the Amazons, or the Microsofts of the world — how are we creating partnerships so that our products and services are offered through those intermediary digital assistants that will become the primary person functioning and giving all the information? Your digital assistant — your little Echo or any other device you would like to use, is going to become more sophisticated very soon, and that is going to be what your customer — your human — is going to for information and to handle all of its mundane tasks.”

“If you don’t have relationships with the platforms that house these digital assistant devices, you’re out.”

[bctt tweet="“Be gentle and kind to yourself, because all the stress and pressure you’re under right now — you’re not alone. It’s a new world for all of us, where the paradigm has shifted.” — @TamaraMcCleary" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm."

Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche

Nicole Brady Image

Nicole Brady
Publisher, SAHM Reviews

“Think outside the box — if you see your competitors doing something, don’t do it — do something else,” Nicole said.

“You have to really make a name for yourself — whatever it is — whether it’s sharing your flaws, creating interviews, asking for real feedback from the people who are your consumers, whether it is on a B2B or B2C basis — the people who are utilizing your product or service, and talking to them to find out why they’re dealing with you and why they’re buying your product or using your service instead of somebody else’s."

“Find out what makes you different and what makes people want to talk to you, and then leverage it. Share those details, and create content around those details. As more and more people are on social media, being able to find those out-of-the-box environmental things that make you tick — that you might not have known — showing them off, that’s the way to do it.”

[bctt tweet="“Find out what makes you different and what makes people want to talk to you, and then leverage it. Share those details, and create content around those details.” — Nicole Brady @SahmReviews" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche."

Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape

Eric Vanderburg

Eric Vanderburg
Vice President of Cybersecurity, TCDI

“Stop looking at security as something that’s going to hold you back, or as this big cost factor, and start looking at it as something that will free you. When you talk about breaking free — many companies are held back right now, because of fear,” Eric urged.

“They may not enter that market or do business in this space, or they may not collect this private information, because they’re afraid that it may be exposed — that they may subject themselves to additional liability, and all these other fears — rather than looking at this and saying, ‘OK, I want to do this business.’”

“Certainly it comes at a cost, right — I need to invest in so many different ways, and security is another way to invest. Invest in that and now it allows me to move forward with confidence, rather than shoring up my defenses and only doing what I’m comfortable with.”

[bctt tweet="“Stop looking at security as something that’s going to hold you back, or as this big cost factor, and start looking at it as something that will free you.” — Eric Vanberburg @vtamethodman" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape."

Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change

Sarah Barnes-Humphrey Image

Sarah Barnes-Humphrey
CEO, SHIPZ

“Lean into your teams and allow them to really shine from a social media perspective. I say that from a LinkedIn perspective, because I think we need more voices on a platform like LinkedIn — interacting, sharing thoughts, and really supporting teams, and being able to share those thoughts,” Sarah noted.

“I also think that teams are handling a lot of things right now — there are a lot of things coming at them — they’re handling a lot of emotions when it comes to their teams. I want to make sure that supply chain leaders and marketing leaders are taking time for themselves and making sure that they are not only checking in on their teams, but checking on each other and themselves as well.”

[bctt tweet="“I want to make sure that supply chain leaders and marketing leaders are taking time for themselves and making sure that they are not only checking in on their teams, but checking on each other and themselves as well.”  @bevictoryus" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change."

Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work

Liam McIvor Martin

Liam McIvor Martin
Co-Founder, Time Doctor

When it comes to remote and hybrid work, Liam has years of experience and plenty of helpful advice.

“Do it. Try it. Pre-COVID I would have told everyone, ‘Hey, you know what — why don’t you make a couple people remote?’ Or why don’t you make a department remote? You can’t do that right now — you have to jump in full-on. If you’re not already remote, you’re probably not going to do that, because of how long we’ve already been in COVID — but fundamentally, measure your metrics, create very clear documentation of all of your processes, and communicate effectively with your team,” Liam said.

“If you can do those three things, and people can continuously report metrics to you, regardless of whether you’re using a tool like Time Doctor or even if you’re using an Excel spreadsheet — defining those metrics and saying, ‘I got X amount of leads today, and this is on target for my Q3 goal.’ That’s going to be great — you’re going to be doing better than 90 percent of people.”

“Even if you choose to go back inside of an office, those things that you’ve done are fundamentally going to make your company run faster.”

[bctt tweet="“My estimate is that after COVID is over, we're probably going to float to around 50% of the US workforce working remotely.” — Liam McIvor Martin @vtamethodman" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work."

Oliver Christie on Making Life Better With AI

Oliver Christie of PertexaHealthTech Image

Oliver Christie
Chief Artificial Intelligence Officer, PertexaHealthTech

“I think it’s about asking a big question, and some of it is quite challenging — where could your company or industry go if you have a blank slate? We need that big question. We need leadership to get the artificial intelligence (AI), the tools, and the data — that’s all secondary — but what is that big question? I think that’s the best that any leader could ask,” Oliver noted.

[bctt tweet="“I think that the next big leap is going to be our products and services are going to be much more reactive to who we are.” — Oliver Christie @OliverChristie" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Oliver Christie on Making Life Better With AI."

Tim Crawford of AVOA on The New Normal

Break Free B2B Marketing Tim Crawford

Tim Crawford
CIO Strategic Advisor, AVOA

“The big thing is understanding your customer and their customer. Once you understand that second degree of separation — not just the first degree — it really puts you in a differentiated position,” Tim explained.

“Understand what’s in your wheelhouse and what’s not, but never, ever forget to always look at it from the customer’s lens. Don’t just look at it from your lens of ‘Hey, this is what we do. This is what we sell. Our product can do X for you.’ That’s a bad place to start."

“A better place to start, and a place I look for as a customer is, ‘Who are you in the relationship for?’ If you start with understanding me, and have shown you’ve done a little bit of homework, that’s going to take my wall down a little bit, and start to build trust.”

“Building that trust in those relationships is key to success moving forward. Authenticity, experience — add it to the list.”

[bctt tweet="“The big thing is understanding your customer and their customer. Once you understand that second degree of separation — not just the first degree — it really puts you in a differentiated position.” — Tim Crawford @tcrawford" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal."

Kevin L. Jackson of GC GlobalNet on the Future of Cloud Computing

Kevin L. Jackson of GC GlobalNet

Kevin Jackson
CEO, GC GlobalNet

“You operate in a global and interconnected industry. Realize that you contribute most to your industry when you build and contribute to that global network,” Kevin observed.

“You really break free through collaboration and open dialogue with your colleagues and partners.”

[bctt tweet="“You operate in a global and interconnected industry. Realize that you contribute most to your industry when you build and contribute to that global network.” — Kevin Jackson @Kevin_Jackson" username="toprank"]

Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing."

Smash Through Boring B2B Marketing

via GIPHY

We hope you've found the tactics, insights, and tips from Kevin, Tim, Oliver, Liam, Sarah, Eric, Nicole, Tamara, Dez, Keith and Minda to be eye-opening as you plan your own B2B marketing in the lead-up to 2022.

For even more insight from leading B2B marketers, be sure to also check out our Inside B2B Influence series of video interviews and podcasts, including the latest featuring Justin Levy of Demandbase (client), in "Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence."

Creating award-winning B2B marketing with an artful mixture of influence takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post 11 Ways Top B2B Marketers Are Breaking Free of Boring B2B appeared first on B2B Marketing Blog - TopRank®.