












































Getting your site to rank in Google can be a tough slog.
While Google doesn t generally let us in on high-level SEO secrets, there are some strategies we know – both from the research and from Google themselves – about ways to boost rankings.
While many old-school SEOs believe that link building techniques are now largely ineffective or at least less effective than they once were , links are still critical to getting high rankings.
I and other marketers have talked a lot about the concept of link earning, rather than link building.
Some examples of content could be:
Lists of industry data or statistics















Getting your site to rank in Google can be a tough slog.
While Google doesn t generally let us in on high-level SEO secrets, there are some strategies we know – both from the research and from Google themselves – about ways to boost rankings.
While many old-school SEOs believe that link building techniques are now largely ineffective or at least less effective than they once were , links are still critical to getting high rankings.
I and other marketers have talked a lot about the concept of link earning, rather than link building.
Some examples of content could be:
Lists of industry data or statistics