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Robert Drummond 2021-06-30
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Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading

The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

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1
Ralph Knotts 2017-07-05
img

Today, I want to share a process we’ve developed at Siege Media to earn links and visibility, and to increase web traffic for our clients.

Start slow and take advantage of “easy wins.”

Focus on securing a handful of strategic links to important pages.

Level up over time, and target higher-value opportunities.

a lack of big name brands.

But the number of links needed to be competitive depends on the page, site, niche, type of query and so on.

collect
0
Owen Grundy 2020-12-01
img

With search visibility, agencies can connect their actions with their clients’ business results. Learn how it can be a reliable performance metric for SEO campaigns.

The post Search Visibility Then & Now: What’s the Reliable Way to Measure Your SEO Efforts? via @seomonitor appeared first on Search Engine Journal.

collect
0
Jerry Smith 2017-07-28
img

If you’re optimizing your web content for search-engine results pages (SERPs), you might be under the impression that No.

Counter to everything you know about every other aspect of business and life, you want to be No.

That coveted slot will snag you a featured snippet to go along with your claim to fame at the top of the first page.

And it’s the absolute best place to be if you’re trying to rank a web page.

Unfortunately, that same search on a smartphone won’t show you the featured snippet.

First, you’re at the very top of the search results.

collect
0
Terry Fulmer 2016-07-06
img

first publicly released the guide it provides to human raters

Back in November 2015, Google who help it determine the quality of search results.

At SMX Advanced 2016 in Seattle, panelists Jennifer Slegg, Jenny Halasz and Ruth Burr Reedy talked about Google s guidelines and the insights to be gleaned from them in a session entitled, What Advanced SEOs Should Know From The Google Raters Guidelines.

My top 21 takeaways from this session:

Raters don t impact the actual search results.

Instead, Google uses these for experiments to see what needs to be adjusted in the algorithm.

collect
0
Joseph Cormier 2021-07-16
img

The dark horse your business needs to outperform competition and win at search

The post The importance of accurate keyword difficulty scores appeared first on ClickZ.

collect
0
Isiah Jone 2021-04-12
img

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading

The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

collect
0
James Howard 2021-01-24
img

TLDR: The Pro Google SEO and SERP Certification Bundle can turn you into an SEO expert with tips and tactics for putting your brand at the top of those valuable Google search results. If you have any responsibility for a brand or play any role in marketing, then you know about search engine optimization (SEO). And you probably know that deft use of SEO practices can draw a straight line from you and your product to heightened web exposure and higher sales. Google drives over 2.5 trillion web searches a year and controls over 86 percent of the search engine…

This story continues at The Next Web
collect
0
Eddie Cox 2020-10-15
img

Want to boost your WordPress website's visibility in the SERPs? Make sure to avoid these 25 common mistakes for better SEO results.

The post 25 WordPress SEO Mistakes to Fix for Better Rankings via @johnelincoln appeared first on Search Engine Journal.

collect
0
Betty Saliba 2021-06-25
img
The notices will pop up during breaking news and other "rapidly evolving" situations.
collect
0
Michael Rase 2017-03-27
img

In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

While many marketers assume featured snippets are the territory of SEO masters or brands with million-dollar marketing budgets, that isn’t true at all.

This search for “how to show ROI for marketing” features a snippet from Marketing Mo:

If there had been sponsored ads around this search term, they would appear above the snippet, which ranks as the top organic result.

Google shows what it considers high-quality content in this space because it’s focused on fulfilling user intent.

With this in mind, you need to understand which questions your audience is asking, and how you can tailor your content to answer those questions accordingly.

collect
0
Kay Pry 2021-07-22

Google is updating its “about this result” feature for search results with an interesting new addition: context about how and why the company’s algorithm landed on the specific results for the links that it surfaces when you search for things.

The company added the “about this result” information box earlier this year as a way to help users properly vet sources that they weren’t familiar with using data sourced from Wikipedia. The menu — accessed by clicking the triple dots at the corner of a search result— pops up and tries to provide additional background information about a website.

The update that’s rolling out today, though, doesn’t add more context about websites that might appear in search results, but rather helps shine a light...

Continue reading…

collect
0
John Nelson 2016-10-26
img

It didn't require all of the technical know-how, breadth and awareness of hundreds of ranking factors in order to be discovered relevantly in an online search.

As entrepreneurs, we all know that the best way to market any business online is to be found organically through a search at the top of Google's search engine results pages SERPs .

Yes, we most certainly know how to conduct a search.

Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority.

If you're looking to get some early traffic, and you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.

This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well.

collect
0
Wayne Konwinski 2021-07-27
img

Google's sitelinks are great for CTR, but sometimes the links aren't the ones you want. Find out how to remove and improve sitelinks.

The post How to Demote or Remove Organic Sitelinks on Google appeared first on Search Engine Journal.

collect
3
George Mitchell 2016-10-06
img

Google SERPs continue to change regularly to better reflect the needs of the end-user.

Considering that our research at BrightEdge shows that an estimated 51% of the traffic to your site arrives through organic, the changes in the SERPs remain a pressing concern for all brands.

The position of a result on the SERP, as well as the different rich results that appear at the top, all impact how many clicks each website receives.

What customers want to see when they type in a particular query will heavily influence where they click and the types of results that will satisfy their needs.

What brands need to be paying even more attention to, however, is the increased emphasis by Google on the intent-focused SERP.

We have all been seeing signs of this for years.

collect
0
William Franklin 2016-08-11
img

55% of searchers don t know which links in the SERPs are PPC ads, according to a new survey.

I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads.

The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn t identify which links were ads:

The survey above is from February this year, but there have been a few changes to the SERPs since then, so Varn repeated the survey…

The new one found that almost 55% now don t know which links are paid ads and which are organic.

The results are also split by age, with the general trend being that the younger you are, the more likely it is that you ll spot the ads.

collect
0
Robert Drummond 2021-06-30
img

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading

The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

Owen Grundy 2020-12-01
img

With search visibility, agencies can connect their actions with their clients’ business results. Learn how it can be a reliable performance metric for SEO campaigns.

The post Search Visibility Then & Now: What’s the Reliable Way to Measure Your SEO Efforts? via @seomonitor appeared first on Search Engine Journal.

Terry Fulmer 2016-07-06
img

first publicly released the guide it provides to human raters

Back in November 2015, Google who help it determine the quality of search results.

At SMX Advanced 2016 in Seattle, panelists Jennifer Slegg, Jenny Halasz and Ruth Burr Reedy talked about Google s guidelines and the insights to be gleaned from them in a session entitled, What Advanced SEOs Should Know From The Google Raters Guidelines.

My top 21 takeaways from this session:

Raters don t impact the actual search results.

Instead, Google uses these for experiments to see what needs to be adjusted in the algorithm.

Isiah Jone 2021-04-12
img

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading

The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Eddie Cox 2020-10-15
img

Want to boost your WordPress website's visibility in the SERPs? Make sure to avoid these 25 common mistakes for better SEO results.

The post 25 WordPress SEO Mistakes to Fix for Better Rankings via @johnelincoln appeared first on Search Engine Journal.

Michael Rase 2017-03-27
img

In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

While many marketers assume featured snippets are the territory of SEO masters or brands with million-dollar marketing budgets, that isn’t true at all.

This search for “how to show ROI for marketing” features a snippet from Marketing Mo:

If there had been sponsored ads around this search term, they would appear above the snippet, which ranks as the top organic result.

Google shows what it considers high-quality content in this space because it’s focused on fulfilling user intent.

With this in mind, you need to understand which questions your audience is asking, and how you can tailor your content to answer those questions accordingly.

John Nelson 2016-10-26
img

It didn't require all of the technical know-how, breadth and awareness of hundreds of ranking factors in order to be discovered relevantly in an online search.

As entrepreneurs, we all know that the best way to market any business online is to be found organically through a search at the top of Google's search engine results pages SERPs .

Yes, we most certainly know how to conduct a search.

Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority.

If you're looking to get some early traffic, and you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.

This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well.

George Mitchell 2016-10-06
img

Google SERPs continue to change regularly to better reflect the needs of the end-user.

Considering that our research at BrightEdge shows that an estimated 51% of the traffic to your site arrives through organic, the changes in the SERPs remain a pressing concern for all brands.

The position of a result on the SERP, as well as the different rich results that appear at the top, all impact how many clicks each website receives.

What customers want to see when they type in a particular query will heavily influence where they click and the types of results that will satisfy their needs.

What brands need to be paying even more attention to, however, is the increased emphasis by Google on the intent-focused SERP.

We have all been seeing signs of this for years.

Ralph Knotts 2017-07-05
img

Today, I want to share a process we’ve developed at Siege Media to earn links and visibility, and to increase web traffic for our clients.

Start slow and take advantage of “easy wins.”

Focus on securing a handful of strategic links to important pages.

Level up over time, and target higher-value opportunities.

a lack of big name brands.

But the number of links needed to be competitive depends on the page, site, niche, type of query and so on.

Jerry Smith 2017-07-28
img

If you’re optimizing your web content for search-engine results pages (SERPs), you might be under the impression that No.

Counter to everything you know about every other aspect of business and life, you want to be No.

That coveted slot will snag you a featured snippet to go along with your claim to fame at the top of the first page.

And it’s the absolute best place to be if you’re trying to rank a web page.

Unfortunately, that same search on a smartphone won’t show you the featured snippet.

First, you’re at the very top of the search results.

Joseph Cormier 2021-07-16
img

The dark horse your business needs to outperform competition and win at search

The post The importance of accurate keyword difficulty scores appeared first on ClickZ.

James Howard 2021-01-24
img

TLDR: The Pro Google SEO and SERP Certification Bundle can turn you into an SEO expert with tips and tactics for putting your brand at the top of those valuable Google search results. If you have any responsibility for a brand or play any role in marketing, then you know about search engine optimization (SEO). And you probably know that deft use of SEO practices can draw a straight line from you and your product to heightened web exposure and higher sales. Google drives over 2.5 trillion web searches a year and controls over 86 percent of the search engine…

This story continues at The Next Web
Betty Saliba 2021-06-25
img
The notices will pop up during breaking news and other "rapidly evolving" situations.
Kay Pry 2021-07-22

Google is updating its “about this result” feature for search results with an interesting new addition: context about how and why the company’s algorithm landed on the specific results for the links that it surfaces when you search for things.

The company added the “about this result” information box earlier this year as a way to help users properly vet sources that they weren’t familiar with using data sourced from Wikipedia. The menu — accessed by clicking the triple dots at the corner of a search result— pops up and tries to provide additional background information about a website.

The update that’s rolling out today, though, doesn’t add more context about websites that might appear in search results, but rather helps shine a light...

Continue reading…

Wayne Konwinski 2021-07-27
img

Google's sitelinks are great for CTR, but sometimes the links aren't the ones you want. Find out how to remove and improve sitelinks.

The post How to Demote or Remove Organic Sitelinks on Google appeared first on Search Engine Journal.

William Franklin 2016-08-11
img

55% of searchers don t know which links in the SERPs are PPC ads, according to a new survey.

I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads.

The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn t identify which links were ads:

The survey above is from February this year, but there have been a few changes to the SERPs since then, so Varn repeated the survey…

The new one found that almost 55% now don t know which links are paid ads and which are organic.

The results are also split by age, with the general trend being that the younger you are, the more likely it is that you ll spot the ads.