Electric Jukebox has a dildo and wants £100m
The company behind what was dubbed the "most ridiculous digital music launch in history" is rebranding its product and hoping to raise $100m by selling shares to the public.
Electric Jukebox finally launched, following several delays, last November, a year after it was first unveiled.
It positioned itself as the music service for families who find plugging a Chromecast into their TV to be too difficult.
The service bundled a music subscription with a £199 set top box and a remote controller reminiscent of a sex aid.
The service was the brainchild of serial music entrepreneur Rob Lewis and backed by Stephen Fry, Robbie Williams, and former U2 manager Paul McGuinness.