logo
logo
logo
logo
Antonio Barron 2017-08-17
img

Electric Jukebox has a dildo and wants £100m

The company behind what was dubbed the "most ridiculous digital music launch in history" is rebranding its product and hoping to raise $100m by selling shares to the public.

Electric Jukebox finally launched, following several delays, last November, a year after it was first unveiled.

It positioned itself as the music service for families who find plugging a Chromecast into their TV to be too difficult.

The service bundled a music subscription with a £199 set top box and a remote controller reminiscent of a sex aid.

The service was the brainchild of serial music entrepreneur Rob Lewis and backed by Stephen Fry, Robbie Williams, and former U2 manager Paul McGuinness.

collect
0
Antonio Barron 2017-08-17
img

Electric Jukebox has a dildo and wants £100m

The company behind what was dubbed the "most ridiculous digital music launch in history" is rebranding its product and hoping to raise $100m by selling shares to the public.

Electric Jukebox finally launched, following several delays, last November, a year after it was first unveiled.

It positioned itself as the music service for families who find plugging a Chromecast into their TV to be too difficult.

The service bundled a music subscription with a £199 set top box and a remote controller reminiscent of a sex aid.

The service was the brainchild of serial music entrepreneur Rob Lewis and backed by Stephen Fry, Robbie Williams, and former U2 manager Paul McGuinness.