If the idea of ordering jeans online makes you nervous, Levi's Virtual Stylist may put your mind at ease.
Levi Strauss & Co has a new chatbot that sells the most essential piece of your wardrobe.
On Thursday, the pedigreed fashion brand launched Virtual Stylist, a bot that helps customers compare styles, find sizes, and pick the jeans of their dreams.
“By strategically tapping into emerging technologies like AI (artificial intelligence), we can give consumers a more personal and convenient experience like what they would find in store, thus increasing conversation and driving online sales growth,” Levi’s said in a statement.
“This will allow the shopping experience to be consistent and seamless for consumers no matter where and how they shop.”
Virtual Stylist, which Levi’s claims is one of the first chatbots accessible on both Facebook Messenger and the web, uses artificial intelligence to recommend clothing that suits your tastes.