Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive.
We will explain how.When revenue hits top speed, itâs common for owners of the brand to anxiously ride it out.
Leadership might react with a mad scramble to redirect the sinking ship: new products, new markets, or new acquisitions will transpire long.
At this point your choices are clear: execute a thoughtful, agile strategical branding service provided by your own branding consulting services provider or risk changing into obsolete.What would you prefer?If you have a business in India or at any corner of the world, obviously hiring the best brand consultancy in Pune.Hi there, we are Kaizen, one of the proven and well-known branding agencies in Pune and in this write-up, we are presenting to you 5 best branding strategies we are known for:Establishing a foothold in your marketItâs necessary to know what your brand stands for.
This may also help shape the way you market your business and how you speak to your customers.
Some questions you can ask here are:How old are they?What are their interests?Why would they choose my product or service?Once you understand who you are marketing to you can then tailor your branding and marketing messages to succeed in and engage those specific people most likely to buy from you.Create branding pointersCreating brand pointers can facilitate your small business to achieve a similar look and feel across all of your marketing activities.
Remember, when your mother would go grocery shopping, and sheâd take you with her.
Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list.
This is how smaller brands made their way to your home and established brand identity, while bigger brands could afford newspaper, billboards, radio and television ads.
Previously, only logos, taglines, vision and mission statements were needed.
Therefore, people can also see the issue being resolved in real time, creating a good impression of the brand.
People review products and services, as potential customers like to check out reviews of the brandâs existing customers, and only then buy their product or service.Technology can also help establish brand stories, and provide the customers with a unique experience.
Branding strategies are the first milestone in the journey of building a robust brand.
The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose.
This results in the making of a brand communication strategy, which is the voice and faces the brand.
But the trick is to find another new way to influence your customers, be a unique voice in your industry, and directly engage people in different ways on an individual level.
The finest products and brands showcase the art of amalgamating ideas into one proper branding strategy.Jeff Bezos, CEO of Amazon, says âYour brand is what other people say about you when you arenât in the roomâWhat he means is that it is gossip that goes on behind your back.
Thatâs where brand consultants come to rescue.So, what do you need to know before you hire a branding agency in Pune?Hiring a branding agency gives you the freedom to enjoy the strategies to develop a brand and cultivate your businessâ friendship with your customers.Here are some of the best strategies that are enjoyed by our clients for their brands:Brand IdentityWe truly believe that no two brands are the same.
Kaizen Design Studio is one of the leading branding agencies in Pune that can help your brand grow with its brand design consultancy expertise!We all have seen the rise of Instagram over the years.
It has firmed its roots in the digital marketing field to a great extent.
Indeed, itâs a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time!
Have a look.Carve a good strategyBefore you start anything, preparing a good strategy is necessary.
They have a significant role in reaching out to your targeted customer base as the explore section in Instagram shows feed based on a userâs previous searches and the hashtags enable your posts to pop in the explore section.
The constant hammering of the brand logo is impactful in attracting customers to your brand.Focus on visual brandingThe theme of your company should reflect on your posts.
Branding is the promotion of a company or business which helps in building a strong consumer base, thus leading to increased sales.
If you are searching for the best branding agency in Pune, Kaizen Design Studio is the perfect choice for brand strategy consulting.
Not just consistent branding, but innovative consistent branding should be considered which can help you form an excellent customer base.
Trust building is an important aspect in terms of your business as it will help the customer decide whether to buy any service or product from you.
Watch out for easy changes and consider these simple branding ideas to grow your business or brand.Understand the purposeFirst of all, understand the purpose of branding.
This will help you in driving your branding strategy in a particular direction.Redevelop your logoA logo is the driving force of your branding strategy as everyone will recognize your brand through your logo.
Kaizen Design Studio, one of the best digital marketing companies in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed!
Today, online reputation is as essential as content marketing and SEO for local businesses.What is ORM (Online Reputation Management)?Online reputation management (ORM) is the method of designing strategies that shape the perception of the public about an organization.
Itâs also about managing negative business reviews and encouraging satisfied clients or customers for giving maximum positive feedback.Why ORM is necessary?The Internet has become the sole decider of a consumerâs buying choices.
If they encounter a problem with your product, they will definitely share their experience.
ORM counters the human bias for gossip, ensuring that the reviews that actually matter arenât overrun by rumors.
A good ORM system can bring your product to the top in no time.
Get local web visibility means more business, Local SEO Services in Pune.GMB is a free tool by Google made for businesses and brands.
It enables you to portray how your companyâs or business information is listed via Google search.
GMB can help you manage varied features that help your business grow like the location of your company or business location on Google maps, online reviews, and the knowledge graph.
Choose an ideal categoryThe first and the foremost step for better optimization is the selection of the category in which your business is listed.
This increases your chances of improving SEO.
Upload great quality HD imagesYour images decide what impression you leave on your prospective customerâs mind.
Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive.
We will explain how.When revenue hits top speed, itâs common for owners of the brand to anxiously ride it out.
Leadership might react with a mad scramble to redirect the sinking ship: new products, new markets, or new acquisitions will transpire long.
At this point your choices are clear: execute a thoughtful, agile strategical branding service provided by your own branding consulting services provider or risk changing into obsolete.What would you prefer?If you have a business in India or at any corner of the world, obviously hiring the best brand consultancy in Pune.Hi there, we are Kaizen, one of the proven and well-known branding agencies in Pune and in this write-up, we are presenting to you 5 best branding strategies we are known for:Establishing a foothold in your marketItâs necessary to know what your brand stands for.
This may also help shape the way you market your business and how you speak to your customers.
Some questions you can ask here are:How old are they?What are their interests?Why would they choose my product or service?Once you understand who you are marketing to you can then tailor your branding and marketing messages to succeed in and engage those specific people most likely to buy from you.Create branding pointersCreating brand pointers can facilitate your small business to achieve a similar look and feel across all of your marketing activities.
Remember, when your mother would go grocery shopping, and sheâd take you with her.
Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list.
This is how smaller brands made their way to your home and established brand identity, while bigger brands could afford newspaper, billboards, radio and television ads.
Previously, only logos, taglines, vision and mission statements were needed.
Therefore, people can also see the issue being resolved in real time, creating a good impression of the brand.
People review products and services, as potential customers like to check out reviews of the brandâs existing customers, and only then buy their product or service.Technology can also help establish brand stories, and provide the customers with a unique experience.
Ace graphic designer David Airey has rightly quoted, âA logoless company is a faceless man!â Really, a logo is an important part of any business or brand.
While branding, advertising, and marketing help in strengthening the brand presence, a logo introduces the brand to the targeted customer base.
A logo introduces a brand to the global consumer base.
To be precise, a logo serves as a prominent building block of growth for a brand or business.
Therefore, a logo cuts a long story short!
This factor leads to the hammering of your brand on the prospective consumersâ minds.
Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.
Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.
Following is the list:DOS â Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.
If you need help, there are stock forums where experienced users will help you.
Do contextual testThe way stock shots are matched is important in a great video.
A watermarked preview will enable to determine if everything fits well.
Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.
How much money can be spent to achieve the goals expected from a corporate video?
The answers to these questions vary as there are many factors involved in the production of a corporate video.
Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.
If you are selling a high-end product, cheap and poor production video will hamper the brand.
There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.
Because it is not only about selling their dishes and showing how beautiful ambiance is.
It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to peopleâs lives instead of only serving food.
When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get.
Following are the angles through which videos can be made and message can be conveyed:Cooking tutorials:Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant.
So, it will give more exposure to the restaurant and increase the footfall.History:Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders.
This will create a good bond with the entire brand.
In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.
Consider the example of Dropbox.
Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger â itâs a result of human evolution.
With this concept kept at the back of our mind, websites are adding small features like moving images.
If brought into the market with proper results, VR is going to be the next big thing.
Gamification also helps users to learn new languages and provide information in space history.WHATâS NOTSLOW LOADING WEBSITESIn the age of 3G, 4G and 5G Internets, if your website still takes time to load, then you might as well shut it down, because the user for sure is going to.
Texty and word heavy communication are now taking a backseat to creative designs.
Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.
The hallmark of a good design is that it imbibes what it wants to communicate.
Just a design that looks good wonât do.
It follows the principle of âLess is moreâ.
Very few colors are used, and the main design is the focal point.
You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.
The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.
This will help them in understanding your message and grasping your message in minimum time.
Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.
There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.
Take maximum benefit of this free feature by social media platforms.
It helps in reaching more consumers without being physically present to give a demonstration.
There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.
Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.
Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.
Adding the video along with textual information will offer an edge to the information to be conveyed.
Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.
There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production.
Having great skill is essential.
Following are some of the tips for helping candidates get a job in a corporate video production:Donât be an egoist filmmaker:A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way.
This leads to becoming very adaptive in making the film.
Making a video for a 7-star hotel will have a lavish style, look, and feel.
Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches.
Ace graphic designer David Airey has rightly quoted, âA logoless company is a faceless man!â Really, a logo is an important part of any business or brand.
While branding, advertising, and marketing help in strengthening the brand presence, a logo introduces the brand to the targeted customer base.
A logo introduces a brand to the global consumer base.
To be precise, a logo serves as a prominent building block of growth for a brand or business.
Therefore, a logo cuts a long story short!
This factor leads to the hammering of your brand on the prospective consumersâ minds.
Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.
How much money can be spent to achieve the goals expected from a corporate video?
The answers to these questions vary as there are many factors involved in the production of a corporate video.
Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.
If you are selling a high-end product, cheap and poor production video will hamper the brand.
There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.
In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.
Consider the example of Dropbox.
Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger â itâs a result of human evolution.
With this concept kept at the back of our mind, websites are adding small features like moving images.
If brought into the market with proper results, VR is going to be the next big thing.
Gamification also helps users to learn new languages and provide information in space history.WHATâS NOTSLOW LOADING WEBSITESIn the age of 3G, 4G and 5G Internets, if your website still takes time to load, then you might as well shut it down, because the user for sure is going to.
You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.
The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.
This will help them in understanding your message and grasping your message in minimum time.
Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.
There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.
Take maximum benefit of this free feature by social media platforms.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.
There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.
Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.
Following is the list:DOS â Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.
If you need help, there are stock forums where experienced users will help you.
Do contextual testThe way stock shots are matched is important in a great video.
A watermarked preview will enable to determine if everything fits well.
Because it is not only about selling their dishes and showing how beautiful ambiance is.
It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to peopleâs lives instead of only serving food.
When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get.
Following are the angles through which videos can be made and message can be conveyed:Cooking tutorials:Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant.
So, it will give more exposure to the restaurant and increase the footfall.History:Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders.
This will create a good bond with the entire brand.
Texty and word heavy communication are now taking a backseat to creative designs.
Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.
The hallmark of a good design is that it imbibes what it wants to communicate.
Just a design that looks good wonât do.
It follows the principle of âLess is moreâ.
Very few colors are used, and the main design is the focal point.
It helps in reaching more consumers without being physically present to give a demonstration.
There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.
Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.
Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.
Adding the video along with textual information will offer an edge to the information to be conveyed.
Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.
Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production.
Having great skill is essential.
Following are some of the tips for helping candidates get a job in a corporate video production:Donât be an egoist filmmaker:A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way.
This leads to becoming very adaptive in making the film.
Making a video for a 7-star hotel will have a lavish style, look, and feel.
Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches.