Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.
Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.
Following is the list:DOS – Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.
If you need help, there are stock forums where experienced users will help you.
Do contextual testThe way stock shots are matched is important in a great video.
A watermarked preview will enable to determine if everything fits well.
Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.
How much money can be spent to achieve the goals expected from a corporate video?
The answers to these questions vary as there are many factors involved in the production of a corporate video.
Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.
If you are selling a high-end product, cheap and poor production video will hamper the brand.
There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.
Because it is not only about selling their dishes and showing how beautiful ambiance is.
It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food.
When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get.
Following are the angles through which videos can be made and message can be conveyed:Cooking tutorials:Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant.
So, it will give more exposure to the restaurant and increase the footfall.History:Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders.
This will create a good bond with the entire brand.
In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.
Consider the example of Dropbox.
Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger – it’s a result of human evolution.
With this concept kept at the back of our mind, websites are adding small features like moving images.
If brought into the market with proper results, VR is going to be the next big thing.
Gamification also helps users to learn new languages and provide information in space history.WHAT’S NOTSLOW LOADING WEBSITESIn the age of 3G, 4G and 5G Internets, if your website still takes time to load, then you might as well shut it down, because the user for sure is going to.
Texty and word heavy communication are now taking a backseat to creative designs.
Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.
The hallmark of a good design is that it imbibes what it wants to communicate.
Just a design that looks good won’t do.
It follows the principle of “Less is more”.
Very few colors are used, and the main design is the focal point.
You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.
The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.
This will help them in understanding your message and grasping your message in minimum time.
Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.
There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.
Take maximum benefit of this free feature by social media platforms.
It helps in reaching more consumers without being physically present to give a demonstration.
There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.
Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.
Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.
Adding the video along with textual information will offer an edge to the information to be conveyed.
Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.
There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production.
Having great skill is essential.
Following are some of the tips for helping candidates get a job in a corporate video production:Don’t be an egoist filmmaker:A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way.
This leads to becoming very adaptive in making the film.
Making a video for a 7-star hotel will have a lavish style, look, and feel.
Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches.
The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is.
Here are a few tips that would help in creating an authentic and compelling corporate video:The audience comes first:Yes, it is acceptable that you want to talk about the company and connect with the audience.
However, only talking about the company will not achieve the desired results.
Show how your company and its offerings will solve the problems and help them in achieving what they desire.
Prepare the message for the target audience and speak in terms of problem-solving and adding value.Engage them quickly:Video content has become omnipresent and its prominence has grown significantly.
Determine the language of target audiences and speak in that language.
Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade.
Those days are gone when businesses used to follow the same procedure of spreading flyers and brochures in order to promote their business.
Videos can surely boost your search engine rankings magically and are one of the effective ways to increase user engagement But, how do you start with it?Don’t stress too much, we at Kaizen Design Studio are one of the expert corporate video service providers in Pune and have helped many brands grow organically.75% of the business executives agree that they watch work-related(corporate) videos on business websites at least 4 times a month, making corporate videos the most effective content types if you are targeting the B2B market.How Videos are an Effective way of marketing?The traditional marketing methods have taken a slight back seat and corporate videos are replacing them to an extent.
They are now new mediums of branding and are achieving good results incorporate.
These videos can be used efficiently when new team member joins the business.Video Tutorials for Client’s UnderstandingMany of the clients have a very short time, so using video recorders to shoot a short screen bites can help greatly.
You can send your client’s links to private videos which can help them have look through particular major concepts, and they can watch them in their free time.
Designing a website is not only limited to design for desktop and laptops.
As people are choosing surfing the web on smartphones and tablets over desktops and laptops, designing a mobile-friendly website has become a necessity.
Though there are some platforms such as WordPress and Wix which help you in building websites.
So, if you are interested in an elegant and professional-looking website on which customers will be lured and making a lasting impression, you should hire a professional agency to do the work for you.
The website that appears on first few pages on search results will have a lot of traffic.
When visitors search for keywords related to the industry in which you are operating, they should appear on your website.
A website forms an important part of any business or brand.
Kaizen Design Studio, a website design company in Pune pays attention to all these factors and assures that your website is not just good in terms of design, but also technically sound!The design of the website is vital as it keeps the website visitor engaged.
Web developers are responsible for the creation of a website, It includes website content, the design, and various other components.
Here is a guide to help you with what needs to be discussed with your web designer.
The time required for completing the website depends on the various parameters you wish to insert in the website.
If you want your website to be completed effortlessly in a short time span, Kaizen Design Studio, a leading website design company in Pune provides the best website designers in Pune to make your web address a great masterpiece!The cost?
Businesses have been asking for a better user experience and modernized looks for the websites, brochures, and other materials that create brand awareness.
Branding companies have been helping them with an appropriate design and the most creative representation of their brands.
However, there are some basic mistakes that have been made by designers and developers that do not give the expected results and fail to make an impact.
Despite providing the best-in-class service and possessing all the capabilities to add value to the lives of people, businesses do not get the market presence they deserve due to lack of the best representation through design.
The visitor needs to feel that he or she understood everything only by looking at the design.
Following are some the mistakes made in the design and how to overcome them.Visitors scan, they do not read:An average user or visitor is interested in reading an entire thing.
For people to understand what a company does, a corporate video can help in so many ways.
A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies.
Adding a video helps businesses in engaging with readers and other potential customers.
When a business looks for a massive conversions boost, adding a product video surely helps.
If a business wants its product to be bought by customers, it is better to add exciting products video.Corporate Videos help to Get Great ROIExperts say that adding a product video brings a good return of investment.
And thanks to technology, smartphones are also capable of making decent videos.Keep it Simple and ShortFor a one minute script, you can only add a maximum of 150 words and therefore, it is imperative for the script to be short.
You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.
The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.
This will help them in understanding your message and grasping your message in minimum time.
Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.
There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.
Take maximum benefit of this free feature by social media platforms.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.
There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is.
Here are a few tips that would help in creating an authentic and compelling corporate video:The audience comes first:Yes, it is acceptable that you want to talk about the company and connect with the audience.
However, only talking about the company will not achieve the desired results.
Show how your company and its offerings will solve the problems and help them in achieving what they desire.
Prepare the message for the target audience and speak in terms of problem-solving and adding value.Engage them quickly:Video content has become omnipresent and its prominence has grown significantly.
Determine the language of target audiences and speak in that language.
Designing a website is not only limited to design for desktop and laptops.
As people are choosing surfing the web on smartphones and tablets over desktops and laptops, designing a mobile-friendly website has become a necessity.
Though there are some platforms such as WordPress and Wix which help you in building websites.
So, if you are interested in an elegant and professional-looking website on which customers will be lured and making a lasting impression, you should hire a professional agency to do the work for you.
The website that appears on first few pages on search results will have a lot of traffic.
When visitors search for keywords related to the industry in which you are operating, they should appear on your website.
Businesses have been asking for a better user experience and modernized looks for the websites, brochures, and other materials that create brand awareness.
Branding companies have been helping them with an appropriate design and the most creative representation of their brands.
However, there are some basic mistakes that have been made by designers and developers that do not give the expected results and fail to make an impact.
Despite providing the best-in-class service and possessing all the capabilities to add value to the lives of people, businesses do not get the market presence they deserve due to lack of the best representation through design.
The visitor needs to feel that he or she understood everything only by looking at the design.
Following are some the mistakes made in the design and how to overcome them.Visitors scan, they do not read:An average user or visitor is interested in reading an entire thing.
It helps in reaching more consumers without being physically present to give a demonstration.
There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.
Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.
Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.
Adding the video along with textual information will offer an edge to the information to be conveyed.
Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.
Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production.
Having great skill is essential.
Following are some of the tips for helping candidates get a job in a corporate video production:Don’t be an egoist filmmaker:A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way.
This leads to becoming very adaptive in making the film.
Making a video for a 7-star hotel will have a lavish style, look, and feel.
Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches.
Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade.
Those days are gone when businesses used to follow the same procedure of spreading flyers and brochures in order to promote their business.
Videos can surely boost your search engine rankings magically and are one of the effective ways to increase user engagement But, how do you start with it?Don’t stress too much, we at Kaizen Design Studio are one of the expert corporate video service providers in Pune and have helped many brands grow organically.75% of the business executives agree that they watch work-related(corporate) videos on business websites at least 4 times a month, making corporate videos the most effective content types if you are targeting the B2B market.How Videos are an Effective way of marketing?The traditional marketing methods have taken a slight back seat and corporate videos are replacing them to an extent.
They are now new mediums of branding and are achieving good results incorporate.
These videos can be used efficiently when new team member joins the business.Video Tutorials for Client’s UnderstandingMany of the clients have a very short time, so using video recorders to shoot a short screen bites can help greatly.
You can send your client’s links to private videos which can help them have look through particular major concepts, and they can watch them in their free time.
A website forms an important part of any business or brand.
Kaizen Design Studio, a website design company in Pune pays attention to all these factors and assures that your website is not just good in terms of design, but also technically sound!The design of the website is vital as it keeps the website visitor engaged.
Web developers are responsible for the creation of a website, It includes website content, the design, and various other components.
Here is a guide to help you with what needs to be discussed with your web designer.
The time required for completing the website depends on the various parameters you wish to insert in the website.
If you want your website to be completed effortlessly in a short time span, Kaizen Design Studio, a leading website design company in Pune provides the best website designers in Pune to make your web address a great masterpiece!The cost?
For people to understand what a company does, a corporate video can help in so many ways.
A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies.
Adding a video helps businesses in engaging with readers and other potential customers.
When a business looks for a massive conversions boost, adding a product video surely helps.
If a business wants its product to be bought by customers, it is better to add exciting products video.Corporate Videos help to Get Great ROIExperts say that adding a product video brings a good return of investment.
And thanks to technology, smartphones are also capable of making decent videos.Keep it Simple and ShortFor a one minute script, you can only add a maximum of 150 words and therefore, it is imperative for the script to be short.