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DOS AND DON’TS OF USAGE OF STOCK FOOTAGES

Mehul Kaizen 2021-05-24

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.

Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.

Following is the list:DOS – Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.

If you need help, there are stock forums where experienced users will help you.

Do contextual testThe way stock shots are matched is important in a great video.

A watermarked preview will enable to determine if everything fits well.

CORPORATE VIDEO – HOW MUCH IT COSTS?

Mehul Kaizen 2021-05-24

Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.

How much money can be spent to achieve the goals expected from a corporate video?

The answers to these questions vary as there are many factors involved in the production of a corporate video.

Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.

If you are selling a high-end product, cheap and poor production video will hamper the brand.

There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.

RESTAURANT BRANDING THROUGH VIDEOS- MORE INFO IN LESS TIME

Mehul Kaizen 2021-05-24

Because it is not only about selling their dishes and showing how beautiful ambiance is.

It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food.

When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get.

Following are the angles through which videos can be made and message can be conveyed:Cooking tutorials:Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant.

So, it will give more exposure to the restaurant and increase the footfall.History:Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders.

This will create a good bond with the entire brand.

WEB DESIGN – WHAT’S HOT AND WHAT’S NOT

Mehul Kaizen 2021-05-21

In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.

Consider the example of Dropbox.

Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger – it’s a result of human evolution.

With this concept kept at the back of our mind, websites are adding small features like moving images.

If brought into the market with proper results, VR is going to be the next big thing.

Gamification also helps users to learn new languages and provide information in space history.WHAT’S NOTSLOW LOADING WEBSITESIn the age of 3G, 4G and 5G Internets, if your website still takes time to load, then you might as well shut it down, because the user for sure is going to.

DESIGN IS A LANGUAGE

Mehul Kaizen 2021-05-21

Texty and word heavy communication are now taking a backseat to creative designs.

Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.

The hallmark of a good design is that it imbibes what it wants to communicate.

Just a design that looks good won’t do.

It follows the principle of “Less is more”.

Very few colors are used, and the main design is the focal point.

5 WAYS OF BRAND PROMOTION THROUGH CORPORATE VIDEO

Mehul Kaizen 2021-05-19

You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas.

The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech.

This will help them in understanding your message and grasping your message in minimum time.

Include a call to action such as share and landing page link in the caption to get more visitors to the website.Post video in online communities:There are online communities and groups created on various social media platforms and websites.

There will be increased engagements.Pin your video to the top of social media feeds:Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed.

Take maximum benefit of this free feature by social media platforms.

EFFECTIVE WAYS TO USE EXPLAINER VIDEOS

Mehul Kaizen 2021-05-19

It helps in reaching more consumers without being physically present to give a demonstration.

There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness.

Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.Email marketing:Entice your target audience to buy the product by including the explainer video in an email marketing campaign.

Moreover, paid campaigns on social media will give more visibility to these videos.Blog:Only textual information on blogs will be disinteresting and boring after some time.

Adding the video along with textual information will offer an edge to the information to be conveyed.

Moreover, it will help in raising the ranking in search engines.Sales pitches:Your sales team can utilize the explainer videos to a mass audience at the same time.

TOO MUCH INFORMATION, VERY LESS TIME – MAKING AN UNFORGETTABLE VIDEO

Mehul Kaizen 2021-05-19

Including every piece of information can have a negative effect.

As the human mind has limits, grasping too much information can result in less recall value.

The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.

Telling a story creatively will help in engaging them emotionally and making an unforgettable video.

There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.

They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.

CORPORATE VIDEO PRODUCTION – HOW TO GET A JOB AS A CREATIVE FILMMAKER

Mehul Kaizen 2021-05-13

Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production.

Having great skill is essential.

Following are some of the tips for helping candidates get a job in a corporate video production:Don’t be an egoist filmmaker:A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way.

This leads to becoming very adaptive in making the film.

Making a video for a 7-star hotel will have a lavish style, look, and feel.

Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches.

HOW TO CREATE COMPELLING CORPORATE VIDEO CONTENT

Mehul Kaizen 2021-05-13

The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is.

Here are a few tips that would help in creating an authentic and compelling corporate video:The audience comes first:Yes, it is acceptable that you want to talk about the company and connect with the audience.

However, only talking about the company will not achieve the desired results.

Show how your company and its offerings will solve the problems and help them in achieving what they desire.

Prepare the message for the target audience and speak in terms of problem-solving and adding value.Engage them quickly:Video content has become omnipresent and its prominence has grown significantly.

Determine the language of target audiences and speak in that language.

WEB DESIGN – WHAT’S HOT AND WHAT’S NOT

Mehul Kaizen 2021-05-21

In 2017, the use of lighter shades is the ongoing trend followed by aby expert graphic designer in Pune.VIDEOS WITH SOUNDIn order to make a website look lively, adding videos has become mandatory.

Consider the example of Dropbox.

Their homepage consists of simple but very stylish illustrations.USE OF MOVING IMAGESSudden or big movements can warn us of danger – it’s a result of human evolution.

With this concept kept at the back of our mind, websites are adding small features like moving images.

If brought into the market with proper results, VR is going to be the next big thing.

DESIGN IS A LANGUAGE

Mehul Kaizen 2021-05-21

Texty and word heavy communication are now taking a backseat to creative designs.

Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs.

The hallmark of a good design is that it imbibes what it wants to communicate.

Just a design that looks good won’t do.

It follows the principle of “Less is more”.

Very few colors are used, and the main design is the focal point.

Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.

DISCOVER

CORPORATE VIDEO PRODUCTION – A NEW AND EFFECTIVE WAY OF MARKETING

Mehul Kaizen 2021-05-13

Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade.

Those days are gone when businesses used to follow the same procedure of spreading flyers and brochures in order to promote their business.

Videos can surely boost your search engine rankings magically and are one of the effective ways to increase user engagement But, how do you start with it?Don’t stress too much, we at Kaizen Design Studio are one of the expert corporate video service providers in Pune and have helped many brands grow organically.75% of the business executives agree that they watch work-related(corporate) videos on business websites at least 4 times a month, making corporate videos the most effective content types if you are targeting the B2B market.How Videos are an Effective way of marketing?The traditional marketing methods have taken a slight back seat and corporate videos are replacing them to an extent.

They are now new mediums of branding and are achieving good results incorporate.

These videos can be used efficiently when new team member joins the business.Video Tutorials for Client’s UnderstandingMany of the clients have a very short time, so using video recorders to shoot a short screen bites can help greatly.

You can send your client’s links to private videos which can help them have look through particular major concepts, and they can watch them in their free time.

3 VITAL REASONS WHY YOU SHOULDN’T DESIGN YOUR OWN WEBSITE

Mehul Kaizen 2021-05-10

Designing a website is not only limited to design for desktop and laptops.

As people are choosing surfing the web on smartphones and tablets over desktops and laptops, designing a mobile-friendly website has become a necessity.

Though there are some platforms such as WordPress and Wix which help you in building websites.

So, if you are interested in an elegant and professional-looking website on which customers will be lured and making a lasting impression, you should hire a professional agency to do the work for you.

The website that appears on first few pages on search results will have a lot of traffic.

When visitors search for keywords related to the industry in which you are operating, they should appear on your website.

THINGS TO DISCUSS WITH YOUR WEB DEVELOPER BEFORE INCEPTION

Mehul Kaizen 2021-05-10

A website forms an important part of any business or brand.

Kaizen Design Studio, a website design company in Pune pays attention to all these factors and assures that your website is not just good in terms of design, but also technically sound!The design of the website is vital as it keeps the website visitor engaged.

Web developers are responsible for the creation of a website, It includes website content, the design, and various other components.

Here is a guide to help you with what needs to be discussed with your web designer.

The time required for completing the website depends on the various parameters you wish to insert in the website.

If you want your website to be completed effortlessly in a short time span, Kaizen Design Studio, a leading website design company in Pune provides the best website designers in Pune to make your web address a great masterpiece!The cost?

5 DESIGN MISTAKES THAT CAN COST US A LOT & HOW TO PREVENT THEM

Mehul Kaizen 2021-05-10

Businesses have been asking for a better user experience and modernized looks for the websites, brochures, and other materials that create brand awareness.

Branding companies have been helping them with an appropriate design and the most creative representation of their brands.

However, there are some basic mistakes that have been made by designers and developers that do not give the expected results and fail to make an impact.

Despite providing the best-in-class service and possessing all the capabilities to add value to the lives of people, businesses do not get the market presence they deserve due to lack of the best representation through design.

The visitor needs to feel that he or she understood everything only by looking at the design.

Following are some the mistakes made in the design and how to overcome them.Visitors scan, they do not read:An average user or visitor is interested in reading an entire thing.

EFFECTIVE INTRODUCTION OF YOUR BUSINESS THROUGH CORPORATE VIDEO

Mehul Kaizen 2021-05-07

For people to understand what a company does, a corporate video can help in so many ways.

A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies.

Adding a video helps businesses in engaging with readers and other potential customers.

When a business looks for a massive conversions boost, adding a product video surely helps.

If a business wants its product to be bought by customers, it is better to add exciting products video.Corporate Videos help to Get Great ROIExperts say that adding a product video brings a good return of investment.

And thanks to technology, smartphones are also capable of making decent videos.Keep it Simple and ShortFor a one minute script, you can only add a maximum of 150 words and therefore, it is imperative for the script to be short.

THE POWER OF CORPORATE VIDEOS ON SOCIAL MEDIA

Mehul Kaizen 2021-05-07

Various marketing strategies and types have evolved over the years as technology evolved.

Corporate videos help you to avail the benefits of short content in an attractive manner.

Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video.ADVANTAGES OF A CORPORATE VIDEOTrust boosterVideos help to build trust among your targeted audience as you show the products or services offered by your brand live on the video.

Corporate videos are a powerful opportunity for businesses to boost their sales.

Websites having videos are 53 times more likely to pop up on the top search results page.

But why is Google so fond of videos?

SEO TECHNIQUES IN 2021 THAT HELPS TO RANK YOUR WEBSITE HIGHER IN SERP

Mehul Kaizen 2021-05-05

It helps companies to rank well on the search results helping them offer various products and services to the consumers online.

For example, a few online users prefer a text while others prefer audios, videos or even an image.

These set of preferences must not be ignored especially when you want to rank well in SEO.Consider Mobile DevicesWith phone companies launching faster phones every year, the world is going to get hooked on to their phones for the most period.

And that’s why mobile optimization is important when you’re stepping into the world of SEO.

This is because searching for content on the web has become dynamic and depending on assuming keywords has drastically gone down.Go Beyond Google SearchExperts have predicted that Google’s Search engine dominance could be taken over by other search engines.

For example – if a user searches for an app, then the app needs to rank well on the various app stores.

5 REASONS WHY CONTENT MANAGEMENT SHEET IS IMPORTANT FOR WEBSITE DEVELOPMENT

Mehul Kaizen 2021-05-05

Bloggers and website developers must take full advantage of this system in order to grow.

With the help of CMS, many professional companies are building websites for their clients as well as for themselves.

If you’re wondering what the reasons behind CMS being so important are, here are a few.Content Management Increases EfficiencyWhen website development is required from scratch, then one cannot ignore CMS.

This not only saves your time and effort but also from cashing out extra amounts.Platform CompatibilityWith companies introducing new smartphones every year, many users are able to afford one.

With this concept, users tend to remain online on their phones for a maximum amount of time watching videos, reading emails, enjoying music, browsing, play games and more.

Features such as mobile content management, navigations, etc.

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

Mehul Kaizen 2021-05-03

Corporate video marketing is an important aspect of any business.

A good corporate video also helps in ranking you in the top Google search results.

It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!Here are the main points relating to how a corporate video will help you rank higher on Google.Place the video on a websiteIf you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time.

Show a short demo of your product or service.

Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.Entertain, Entertain and Entertain!Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!Embed your videosMake sure that you embed your videos on your business website.

A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results.

WHAT IS MOTION GRAPHICS AND HOW CAN IT BE USEFUL FOR YOU

Mehul Kaizen 2021-05-03

Have you ever wondered “How exactly is a video made so exciting with different types of customized themes and fonts?” The answer to your curiosity is motion graphics!

A corporate video maker in Pune, it will surely make your business prosper with a great video!Motion graphics is animation, but with text as a major component.

Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see on a screen.

Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table!Short on time, Long on impact!Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP.

By combining audio and visuals, motion graphics make the most of humans’ information processing abilities, letting you say more with less content.

Motion graphics are fantastic for getting your point across in an explainer video.

CORPORATE VIDEO PRODUCTION – A NEW AND EFFECTIVE WAY OF MARKETING

Mehul Kaizen 2021-05-13

Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade.

Those days are gone when businesses used to follow the same procedure of spreading flyers and brochures in order to promote their business.

They are now new mediums of branding and are achieving good results incorporate.

You can send your client’s links to private videos which can help them have look through particular major concepts, and they can watch them in their free time.

THINGS TO DISCUSS WITH YOUR WEB DEVELOPER BEFORE INCEPTION

Mehul Kaizen 2021-05-10

A website forms an important part of any business or brand.

Web developers are responsible for the creation of a website, It includes website content, the design, and various other components.

Here is a guide to help you with what needs to be discussed with your web designer.

The time required for completing the website depends on the various parameters you wish to insert in the website.

EFFECTIVE INTRODUCTION OF YOUR BUSINESS THROUGH CORPORATE VIDEO

Mehul Kaizen 2021-05-07

For people to understand what a company does, a corporate video can help in so many ways.

A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies.

Adding a video helps businesses in engaging with readers and other potential customers.

When a business looks for a massive conversions boost, adding a product video surely helps.

SEO TECHNIQUES IN 2021 THAT HELPS TO RANK YOUR WEBSITE HIGHER IN SERP

Mehul Kaizen 2021-05-05

It helps companies to rank well on the search results helping them offer various products and services to the consumers online.

For example, a few online users prefer a text while others prefer audios, videos or even an image.

And that’s why mobile optimization is important when you’re stepping into the world of SEO.

For example – if a user searches for an app, then the app needs to rank well on the various app stores.

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

Mehul Kaizen 2021-05-03

Corporate video marketing is an important aspect of any business.

A good corporate video also helps in ranking you in the top Google search results.

Show a short demo of your product or service.

A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results.

3 VITAL REASONS WHY YOU SHOULDN’T DESIGN YOUR OWN WEBSITE

Mehul Kaizen 2021-05-10

Designing a website is not only limited to design for desktop and laptops.

As people are choosing surfing the web on smartphones and tablets over desktops and laptops, designing a mobile-friendly website has become a necessity.

Though there are some platforms such as WordPress and Wix which help you in building websites.

The website that appears on first few pages on search results will have a lot of traffic.

When visitors search for keywords related to the industry in which you are operating, they should appear on your website.

5 DESIGN MISTAKES THAT CAN COST US A LOT & HOW TO PREVENT THEM

Mehul Kaizen 2021-05-10

Businesses have been asking for a better user experience and modernized looks for the websites, brochures, and other materials that create brand awareness.

Branding companies have been helping them with an appropriate design and the most creative representation of their brands.

However, there are some basic mistakes that have been made by designers and developers that do not give the expected results and fail to make an impact.

The visitor needs to feel that he or she understood everything only by looking at the design.

Following are some the mistakes made in the design and how to overcome them.Visitors scan, they do not read:An average user or visitor is interested in reading an entire thing.

THE POWER OF CORPORATE VIDEOS ON SOCIAL MEDIA

Mehul Kaizen 2021-05-07

Various marketing strategies and types have evolved over the years as technology evolved.

Corporate videos help you to avail the benefits of short content in an attractive manner.

Corporate videos are a powerful opportunity for businesses to boost their sales.

Websites having videos are 53 times more likely to pop up on the top search results page.

But why is Google so fond of videos?

5 REASONS WHY CONTENT MANAGEMENT SHEET IS IMPORTANT FOR WEBSITE DEVELOPMENT

Mehul Kaizen 2021-05-05

Bloggers and website developers must take full advantage of this system in order to grow.

With the help of CMS, many professional companies are building websites for their clients as well as for themselves.

This not only saves your time and effort but also from cashing out extra amounts.Platform CompatibilityWith companies introducing new smartphones every year, many users are able to afford one.

With this concept, users tend to remain online on their phones for a maximum amount of time watching videos, reading emails, enjoying music, browsing, play games and more.

Features such as mobile content management, navigations, etc.

WHAT IS MOTION GRAPHICS AND HOW CAN IT BE USEFUL FOR YOU

Mehul Kaizen 2021-05-03

Have you ever wondered “How exactly is a video made so exciting with different types of customized themes and fonts?” The answer to your curiosity is motion graphics!

A corporate video maker in Pune, it will surely make your business prosper with a great video!Motion graphics is animation, but with text as a major component.

Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see on a screen.

By combining audio and visuals, motion graphics make the most of humans’ information processing abilities, letting you say more with less content.

Motion graphics are fantastic for getting your point across in an explainer video.