It all started when our co-founder Qi Cao created a website called Techsite.io. Qi wanted to create a website where you could find all the tech news in one place. However, this idea didn’t really fly. So instead, Qi built a feature where users could upload their own content, and didn’t think much about it. He logged in a few months later, and 50 000 businesses had found the platform!
Zupyak's co-founders Erik and Qi
Qi realised that he was on to something. All these businesses were writing great content about their businesses, but had nowhere to share it. Hence Zupyak started growing, and growing. Fast forward to 2021, Zupyak had 250 000 users. Qi realised he needed help, so he brought in Erik Wikander, and formed the founding team.
The reason a lot of these users came to Zupyak is because they were fed up with paying lots of money to big tech companies, with a decreasing return on their marketing investments. They have learned how to write great content, which provides value to their customers through informative articles, but also to position their brands in front of their customers.
Today, Zupyak has over 400 000 member businesses, agencies and freelancers in any industry imaginable who have shared more then 3 million articles. This means we have content and users related to everything from tractor tyres to trips to Mount Everest!
What they have in common is they have understood that content marketing is a great way to achieve a lower marketing cost while at the same time providing valuable information to their potential customers.
With the development of artificial intelligence and other technologies, we believe that creating content optimized for specific channels such as search should be much easier and effortless than with the tools available on the market today. All businesses, regardless of size should have the ability to create fantastic content without technical skills or several different platforms. Sign up today and join the journey!
