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About Zupyak

About Zupyak & Press

What's the story behind Zupyak and how did we get here?

Read the latest news and coverage about Zupyak

About Zupyak

Where It All Started

Our journey began when our co-founder, Qi Cao, was exploring various startup ideas. The one he went on to build, was a blog platform designed for businesses, emphasizing industry-specific communities for content marketing, like a B2B version of Medium. The platform organically grew its user base to over 100,000 globally, with 30,000 articles being shared monthly. Witnessing this rapid growth, we identified a strong market trend. Due to the increase in paid marketing costs, finding new and cheaper ways of acquiring customers through content has become top of mind for startups and small businesses.

A content marketing platform was born

Qi realised that he was on to something. All these businesses were writing great content about their businesses, but had nowhere to share it. Hence Zupyak started growing, and growing. Fast forward to 2021, Zupyak had 250 000 users. Qi realised he needed help, so he brought in Erik Wikander, and formed the founding team.

Zupyak's co-founders Erik and Qi

Paid marketing is too expensive!

The team realized that the reason these users came to the platform was because they had got fed up with paying lots of money to big tech companies, with a decreasing return on their investments. These businesses come to Zupyak and write great content that provide value to their customers through informative articles, but also to position their brands in front of their customers.

From tractors to trips to Mount Everest

Today, Zupyak has over 450 000 member businesses, in any industry imaginable. This means we have content and users related to everything from tractor tyres to trips to Mount Everest! What they have in common is they have understood that content marketing is a great way to achieve a lower marketing cost than spending a lot of money on paid digital marketing that has a decreasing return on investment.

What The Future Holds - Marketing Made Easy Through AI

With the development of artificial intelligence and other technologies, we believe that creating content optimized for specific channels such as search should be much easier and effortless than with the tools available on the market today. All businesses, regardless of size should have the ability to create fantastic content without technical skills or several different platforms. Sign up today and join the journey!

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