The successful bidding on urban, commercial, or industrial construction projects will often rest on the architect’s conceptual 3D rendering of the creative and structural elements of the building.
The 3D rendered visualization of the building and grounds as it will stand within the existing landscape is even more important for public projects where urban planning requires the approval of many stakeholders.
Today, projects are awarded to those architectural firms that can present stunning visualizations of the project along with animated walk-throughs of the structure or fly-overs of the proposed landscape.
3D rendering combines the interior and/or exterior 3D project model with computer-generated visual effects that simulate real world materials, textures, shading, reflections, and light sources.
The end result is a photo-realistic or a stylized version of the project to be used for client review or public presentation.
Most projects are rendered with one of the following three methods: