When businesses think about building mobile apps, they largely breakdown the process into three stages: 1.
For instance, suppose you had a great idea, your developers built a fantastic high performing app and with excellent marketing you managed to rope in, say, a hundred thousand downloads.
Statistically, almost one out of every four apps is doomed to the same fate.
The most common reason people stop using an app is that they get confused with the app workflow or don’t know how to make the most out of those apps.
Onboarding is the process to help users get familiarize with app features and the workflow.
They are generally displayed on 3-4 initial screens before taking users to the home page or starting the signup process.
The customer onboarding process involves greeting your customer, ensuring your customer knows how to use your product, platform, or service then continuing to support them while they use the product/service and ensuring they are satisfied and will continue to support your business.
Usually, the term is prevalent in Software as a Service (SaaS) businesses like Financial Technology (Fintech) companies.Customer onboarding is important for both your business and your customer.
It must not be confused with user onboarding which is done mainly for employees and whose focus is solely on getting the user to know how to use your product or service.
Customer onboarding’s focus is on getting your customer to buy and ensure repeat business.For More Info: https://www.idmerit.com/blog/five-things-to-check-for-during-the-customer-onboarding-process-for-kyc-and-aml-compliance/
