WhatsApp Marking is a new trend in the world of Digital Marketing. You have a smart phone without WhatsApp? No, it cannot be. Now most people have Android, Windows, BlackBerry iOS and other smart phones with internet connection. So instead of spending in traditional SMS people find WhatsApp very user friendly and cost effective too.
How cost-effective their marketing strategies are?Despite the recession, the fluctuating inflation rate and the stock market, and the unpredictable consumers; businesses don’t seem to hold back on spending thousands of dollars in advertising.
This is mainly accountable to the out-of-the-box marketing ideas from small to large enterprises just to maintain their operations yearly.
Companies with Cost-effective Marketing StrategiesWhen it comes to companies, Apple and Samsung under the mobile sector spent almost $15 billion dollars in the US alone.
Their advertising expenditures are mainly attributed to their cost-effective digital marketing strategies such as digital and traditional marketing through print, online, and broadcast media.
In the automotive department, Ford Motor Company founded by Henry Ford in 1903, has allocated $ 2.4 billion dollars in advertising.
The auto company promoted its brand heavily via traditional and digital methods such as TV commercials, online ads, magazines, and other types of media.
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