The valuable information has helped the businesses take the real-time decision, but not able to unveil the hidden potential of the data that’s concealed under many layers.
It’s due to the inbuilt algorithms that follow the same logic repetitively, and thereby finding something amazing or unexpected is implausible.
It indicates the convergence of AI and big data leads to rapid evolution and the businesses can move faster, experiment more, learn from the failure quickly and reiterate in a couple of hours.
Post-marketing, the anomaly detection- the AI technology helps in discovering the items or events that do not conform to the expected pattern, which illustrates the loophole in the strategy that has not brought the results as anticipated.
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The artificial intelligence also lends a hand to the businesses in predicting the upcoming issues in the future with a pattern recognition algorithm.