Off-the-shelf or custom-built software is the choice that haunts real estate businesses looking for CRM solutions. Off-the-shelf CRMs are great if you need a solution now but it can be chellenging to adopt them to your current processes and systems. Custom CRM software for realtors can be developed according to specific requirements of your business.
Real estate companies should carefully evaluate the pros and cons of both options to make the right choice. The primary concern should be the on the efficiency with which the CRM solution allows them to serve their customers.
Dariya Lopukhina
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