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If we look at the most important technology megatrends of the last ten years, we can see a clear shift from desktops to smartphones. For most new startups, an app is a necessity for reaching their customers.
However, it is no longer enough to create an app and wait for downloads. Whatever sector you're in - whether your customers are B2C or B2B - this puts you up against a lot of competition and startup founders can no longer afford to guess and hope for the best. Whether you need to align a team around a vision or raise funding, creating an app business plan is a smart use of time in the early-days.
Here is what you need to include in a business plan when launching a mobile app startup:
1. Executive Summary
1.1. Problem
1.2. Solution
1.3. Value proposition
1.4. Targets
2. Market overview and key metrics
3. Company overview
3.1. History
3.2. Team
4. Marketing Strategy
5. Financials
5.1. Revenue model
5.2. Costs
5.3. Funding
Solid research is one of the most important aspects of an effective startup business plan and one that we cannot emphasize enough.