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Augmented Reality and Virtual Reality – M&A Private Equity Investment, and Patent Filing Analysis

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Mauli Naikude
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Augmented Reality and Virtual Reality – M&A Private Equity Investment, and Patent Filing Analysis
 
Augmented reality (AR) is a technology that overlays a computer-generated image on a user’s view which connects the real world with the virtual world. This technology enhances the perception of reality, thereby increasing the user experience and also provides data about the consumer’s immediate environment. The virtual reality (VR) technology provides the user a virtual environment with the help of computer hardware and software and also offers a fully immersive environment where the user can interact with objects similar to those in the real world.
There has been tremendous growth in the M&A deals, investments, and patent filings in the AR & VR from 2014 to 2015. It is anticipated that the usage of AR and VR would provide the next major computing platform after smartphones.
Magic Leap, Inc. (U.S.) filed the maximum patents as of February, 2016 among the other companies in this market. Magic Leap has been experimenting with the use of AR and VR to come out with a breakthrough product in the AR-VR market. The other companies which have been active in the patent filings include the Qualcomm, Inc. (U.S.), Microsoft Technology Licensing LLC (U.S.), LG Electronics, Inc. (South Korea), Pantech Co. Ltd. (South Korea), Sony Corporation (Japan), Intel Corporation (U.S.) among others.
The research methodology used to estimate and forecast the global augmented reality and virtual reality market covers collecting of data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The patents, mergers & acquisitions, and PE investments have been verified through various sources. The sources were chosen through primary research by conducting extensive interviews with key industry people - CEOs, VPs, Directors, and executives. The analysis of the M&A deals in augmented reality and virtual reality market includes extensive primary research to gather information and verify and validate the critical conclusions arrived at after an extensive secondary research.
 
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