Sign in

ICO marketing strategy: How to promote your ICO successfully.

Smit Johsen
ICO marketing strategy: How to promote your ICO successfully.

What is ICO?

ICO stands for initial coin offering. ICO is a type of fundraising using cryptocurrencies. This initial coin offering process involves selling part of the cryptocurrency to early investors in exchange for bitcoin or legal trader.

ICO is growing fast because of the development of cryptocurrency.

Many of us heard that in 2017 was the breakthrough year for cryptocurrency where over $5.6 billion was collected from different ICO projects. This profit is achieved from 430 successful cryptocurrency ventures. also, there are a number of unsuccessful ICO only 48% ICO is successful to achieve their profit. Today, there are thousands of cryptocurrencies and many more currencies are coming up. This has increased competition that's why we need an efficient ICO marketing strategy to promote the ICO.

How to promote ICO?

1. Design a good website:

A good website will always provide an impression to the target audience.

So before launching your ICO make sure that your website must be optimized, user-friendly and responsive. Plan the layout of your website properly. Your website should be easy to navigate, with a simple design that will enable visitors to get as much information as possible in the shortest time possible. Visitors will not come if your website has a lot of unnecessary information, So make sure that your content is well optimized.Tokyo Techie is the best ICO marketing agency.

2. Post everything your ICO project on the website.

If you provide a lot of information about your ICO on the website. It will create trust among your site visitors. Easily access information makes more traffic to your website. Also to tap this quality traffic on your website, ensure your website has a call to action where investors can invest in the presale.

3. Make an efficient Use Social media to reach the cryptocurrency community

Social media is a very effective way to make traffic on your website.

The success of ICO also depends on how you communicate your ICO to your target audience. Social media platforms provide a great opportunity to promote your ICO project and build trust to stakeholders.

Following are some famous social media platforms




Quora Channels


You can promote your ICO through paid advertisement on social media.

4. ICO listing

There are several sites which allow the listing of your ICO. Having your ICO listing on such sites provides a high exposure and coverage to your ICO.

Smit Johsen
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more