Our concept for the logo services was worthwhile.
It should not be way too literal, but it must also be restricted; nothing much louder, nothing much cute.
That, more or less, and all over the duration of several hours, was what we were to explain to our designer named Misa Grannis when we met in person with her for the very first time.
Shape-shifting logos are termed as responsive logos which vary in sizes, colors or even in terms of complexity levels just to adapt and accommodate to be placed wherever they are to be.
The old rule that says “Do not go for a change in the logo” which was like a canon for quite a few years?
To be precise, where we have reached today: What at one point of time seems as faux pas of advertising is now considered as best practice.
