What are Hashtags and How They Can be Beneficial?

Social media has changed almost all sectors, and politics is no different.

Campaign management even gets better than the traditional way to spread your campaign message.

But it has its own minus points also associated with this.

Get detailed information here on how social media affects political campaigns.

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When Coca-Cola introduce their “Share A Coke” campaign, the world went crazy for it.

People love UGC because it is real and more authentic.

According to a report by eMarketer, nearly 7 out of 10 social users are influenced to purchase based on the friends’ post.

Now, you can easily understand the impact of UGC on the audience.

The above-mentioned example proves it.

People don’t share their experiences with the product or service for money, they do it for free.

If you’ve had it up to here with political posts and discussions on social platforms, you are not alone, according to Pew Research Center.

A recent Pew survey of U.S. adults found that 46% of social media users feel “worn out” by the number of political posts and discussions they encounter on social networks, up nine percentage points from the last time Pew asked the same question, during the summer of 2016.

Meanwhile, 15 percent of respondents like seeing political posts on social media, while 38% didn’t feel strongly one way or the other.

Pew senior researcher Monica Anderson and computational social scientist Dennis Quinn wrote in a blog post, “Well over a year before the 2020 presidential election, many social media users in the U.S. are already exhausted by how much political content they see on these platforms.”

The research group also broke out its findings by race and political affiliation.

Pew found that 52% of white social media users said they were worn out by political posts, while just 36% of nonwhites expressed the same sentiment.

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Marketing campaigns are a methodology for communicating and reinforcing the brand position with prospects of acquiring clients and maintaining the existing database of customers.

A good campaign from a business house usually follows the trending theme of the market.

Every small to midsize market companies needs campaigns to introduce their product and to stay in the market but cannot afford the multi-million dollar ad budgets so they can opt for various other different media which can make their marketing more productive, creative and memorable through these campaigns.

Leveraging campaigns to different media such as print media, social media, direct email, radio, Television, telemarketing, search engine, events and trade shows, online media which includes ads and banners on different websites, marketing videos and much more.

The purpose of marketing campaigns is more than just advertising for the products and does include multiple mediums or sequences of messages that are telecast extended time frame for promoting sales and creating leads besides defining a brand experience.

Once you have planned your marketing campaign strategy, it is the time to focus on its execution through various mediums and video marketing is one of the most trendy and influential forms of running marketing campaigns.

Hashtags help people to discover brands and help brands connect with people searching for a particular product/services.

Hashtags are clickable and searchable.

They help people find the content of their interest and relevant topics.

When people share an image or a post on social media using your brand products/ services, they are indirectly advertising for you.

Hashtags simply segregate the social media content automatically enabling the search engines to link the input and output of a search query.

So, for example, if there is a particular hashtag, let’s say, #abc is trending on social media.