You all must have heard about UGC and the amazing benefits it does for a brand’s marketing campaign.
You may be well aware of the concept but when it comes to marketing, user-generated content always seems to have an unexplored aspect to it.
How does it help you in your marketing efforts?
This consumer-generated content amplifies all the nice things people are talking about your brand and enhances your marketing strategy by creating brand awareness.
You might not have the time, money, or resources to produce quality content on a daily basis.
All you need to do is just curate, filter out the irrelevant content, and display the best quality user-generated content to make your bid to your aspiring customers.
User Generated Content (UGC) or also known as User Created Content (UCC) is any type of content created by the users rather than the brand itself.
According to a report by Nielsen Consumer Trust Index, 92% of the customers trust the organic and the user-generated content rather than the content created by the brands itself.
UGC also helps to gain the trust of the people and establish as a powerful brand.
It helps you to build a better relationship with the people and increase your reach.
So from the above-mentioned data, you can analyze the importance of UGC in today’s world.
Rating and reviews play a vital role in today’s marketing world.
It is basic human nature to form communities around work, common interests, and passions.
Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion.
What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.
In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.
During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings.
Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.
We mean, it is easy if you are not expecting any fruitful results, but certainly not when you desire an influential impact on both the market and your revenue.
Yes, that’s how user-generated content works.
In fact, a survey reports that Instagram accounts that regularly run contests grow about 70% faster than the accounts that don’t.
You can share some relatable posts and can ask your followers to tag a friend and share their thoughts about it
Another fun and intimate social media marketing idea is to post behind the scenes pictures or videos of your brand.
For instance, if you are a restaurant, then you can post a video of your chef preparing some delicious food.
Be it connecting with friends or family, staying updated with the latest news, admiring incredible celebrity trends or exploring a brand buzzing on social media- a feature-rich smartphone loaded with Instagram is all that’s needed!
Look around, and you’ll realize many are hooked to their Instagram stories.
Well, this is what brings us to a critical question: “Should Instagram stories be your next marketing move, are they worth the time?“.
Let’s unravel the answer to this billion-dollar question together!
The Significant Drive of Instagram Stories on Digital Media
Out of the innumerable facets of digital media, social media became the “big bang” space of marketing, yielding exceptional and dramatic results in a short period.
Read More: https://www.thankscreation9.com/instagram-stories-to-be-your-next-marketing-strategy-in-2019-2020/