SaaS Market Analysis and Predictions
Strategy Analytics Mobile Workforce Strategies (MWS) report “SMB Mobile SaaS Forecast 2011-2017,” says that the small and medium markets for SaaS enterprises are going to grow from $6.7 billion in 2012 to $19.7 billion in 2017.
The chart below clearly illustrates this trend:
The Same prediction is also provided by Gartner Inc.
They forecast the extension of global spending on SaaS apps up to $201 billion in 2019 compared to $149.9 in 2015.
However, the better part of spending will go for modernizing and functional expanding of office applications.
It was remodeled the purpose of a mobile phone from being a device that could only be used to call and text to the vast number of things that phones can do today.
Along with high-speed wireless internet, smartphones have become even more capable of performing an infinite number of tasks.
The advent of faster, more accessible communication meant that businesses could offer their services to customers more efficiently.
Having to use a desktop computer to place orders soon took a huge turn when mobile applications began entering the market.
It is a significant e-wallet service that simplifies making monetary transactions.
Through this service, customers can save themselves from traveling to stores and having to wait in long lines to buy groceries by using Go-mart.
This is why the people are found glued to their mobile for a good amount of time, but still, this does not imply that all the apps will be able to gain success with optimum downloads or user retention.
The user’s lifetime value lies at the intersection point of monetization (The money average user spends), retention (The user return to the app after the first visit) and virality (The number of new users brought by existing user).
You can foster the current users to spread the digital word of mouth or share the app with a friend through the referral incentivization program.
Give insights into retention rates
The users are already down the funnel and the app analytics metric can help you engage them and give them a reason to come back.
The number of visits is a key metric that’s tied to in-app monetization as well, which allow you to implement the strategies and create different marketing campaigns that bring results.
Client wanted to deploy a new product in federal agency.
After initial testing from Federal agency, Client was asked to strengthen the security of the products it was not considered secure by the authorities.
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Lack of security standards at any market place makes it difficult to manage security controls at an application level.
Having a strong security checklist in place not only improves app security but the ecosystem involved in the development process, as well.
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