What was relevant one or two years ago, may now be considered as outdated.
Let’s say that you developed a mobile app about two years ago, which is not bringing in the same amount revenue or conversion as it did in the first couple of months after launch.
As I mentioned earlier, the mobile app redesign process takes a lot of work and hence costs a lot of money.
Upon asking this question, the Uber team discovered that even though their app was full of rich features, there were certain complex features that caused confusion among their users.
For example, if your app has received:
Email from users with definite problems
Best mobile UX is a key to getting your app in stores and used frequently. Mobile app development is center-stage in development as more and more development becomes mobile first. Your app should have a clear and single purpose, so it will help you design and optimize the user experience in a better way. For more information about mobile app design tips read this article.
As there are more players trying to establish their mark, there are a number of apps and therefore, the focus and the actual outcome expected from the mobile apps are constantly changing.
When the app development market was in the nascent phase, concentrating on the functional aspects was the cardinal focus.
Every single app out there is developed for a purpose.
After all, no user would like an app just because it looks nice and is easy to use but adds no value.
Start with focusing on the functionality aspects and then enhance the functionality by adding the right user interface which gives and overall impressive user experience.
In today’s app scenario, one of the most interesting aspects is that these two important elements go hand in hand.
For a significant number of us, the desktop gadgets have turned into an auxiliary touchpoint. We perform the greater part of our quests on mobiles, associate with close and dear ones, and remain associated with various brands through our telephones. Regardless of whether we are at home, office or voyaging, cell phones stay with us as a crucial piece of our lives. In such a situation, it turns into the following clear stage for the vast majority of the organizations trying incredible organizations to plan and exercise a solid nearness through portable sites and applications.
In our digital era, it’s not reasonable to waste a lot of time searching for a pen and a piece of paper, writing, then walking to a post office, waiting in line and, finally, sending it to your loved one, when you can do all of the above with a few clicks.
It’s in some sense a way of creative expression, and working on “Text a letter” is a bright example.
The major concept lied in quite a romantic desire to breathe a new life into paper letters and reinvent the way of communicating through them.
After an efficient brainstorming and discovery phase following key points were outlined:
personalized user experience, based on the ability to design a letter and choose between different types of envelopes, papers seals and fonts, is a core part of the app;
user interface has to properly visualize app’s main features and reflect the thrill of writing a real letter;
The mobile usability is the crucial aspect for the app success.
Since there are millions of app developed in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, “in 2018, 14.4% of the billion people globally will buy at least one mobile device.
Therefore it is clear just by seeing at the figures that mobile will overhaul desktop acquire.
The clear reason for these figures is the risen mobile usage among people.
Therefore, if you need your users to invest more time in your mobile application, then you have it more interesting and user-friendly.
Let’s dive into the below points to enhance your mobile app user experience:
