Image optimization is a technique which Is used in reducing the file size of images as much as possible without destroying or sacrificing its quality so that while loading your page, displaying the picture takes less time.
E-commerce has various SEO press focus strategies that are text-centric usually such as guest editorials and blogging, unique product descriptions, better title and H1 tags that play their crucial role in ranking.
Image search creates an easy path for the discovery of any e-commerce product and conversion into sales finally.
If images SEO(search engine optimization) is adequately leveraged, could be very beneficial for e-commerce purpose as the browsers would be able to find them promptly on the image search page and that will probably entice them to buy the product without words being said for its promotion.
Here is the list of few tips that can help you optimize images for e-commerce purpose:-
1) Combine Image and text
Using the image to represent text is quite a bad idea because Google can read text easily but takes more time and resources to read images. So, including text in your product image is actually a good idea to help your product image on Google image search.