
We like to think that everything is democratic in the world of search engines.
The truth is that the internet is, indeed, a great equalizer.
The most prominent of them, of course, is Google.
Consider the evolution of how Google serves pages to the user.
However, the search has become more semantic these days.
Google’s algorithm tries to determine the meaning of the keyword and find results that, in its judgment, best semantically correspond to the search term.
https://www.justwebworld.com/how-search-engines-control-the-internet/