Use Google Analytics for this evaluation.
Fresh content for your new site
Number of inbound linking domains
Total number of pages indexed
Target visitors to your website and their monthly average time
Top-working keyword studies (in reference to leads, traffic, and rank)
Are you running a website and keep wondering about the user behavior on your website?
If yes then you need to have an in-depth analysis of your website’s visitors.
This will give you valuable insights.
And this way you will be able to figure out the success strategy for your website.
If you are wondering how you can do that then here is the answer.
You can use an analytics plugin to study your visitors’ behavior in detail.
This is the reason why big firms spend so much on analytics and data.Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself.
In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that.How to Create Your Customer Journey Map?A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully.You can easily create a CJM for most processes that involve customer decisions and then use it for multiple purposes.
Like a comprehensive map of going from the initial funnel stage to making a purchase can be utilized to improve conversions.Well, for now, we will focus on making a simple CJM that covers a customer’s journey from showing interest in your product to purchasing it.
This will help you in enhancing your overall marketing strategy.Let’s dive into the details.Defining user personasBefore you track the customer’s path, you need to know who is making that journey, and for this, you must know at least these four sets of data about your consumers:Demographics (age, gender, location, etc.
You will have to trace the touchpoints the customers have with your company as they move through every stage of the sales funnel.Asking your leads how they ended up on your site might not be an excellent idea as, before the purchase, many touchpoints will be forgotten.You can do it more efficiently by using these tools:Google AnalyticsSign-up formsLead scoring softwareLet’s begin by looking at the off-website touchpoints.
Since different user personas can have different journeys, you might need to draw multiple maps.How to Improve Your Marketing Strategy With Customer Journey Map?Once you finish drawing your customer journey map, it’s time to understand how you can utilize it to improve your marketing strategy.Search for insightsYour CJM is not complete without the insights or potential opportunities for development.
Web analytics are important to the growth of your business website.
They provide visitor data so that you can see what they are doing on your website.
There are many web analytics tools that you can use to collect website data.
The most popular and free version that websites can use is Google Analytics.For More Info: How Google Analytics works?
In this Google Ads Remarketing Audience video, you will learn how to create a list of the audience who ‘Bounce’ off your website within 5 seconds.
We call them as ‘Bouncers’.
You will learn how to create this list in Google Analytics.
To survive and thrive, business owners need to be able to make better decisions, faster; this is where analytics come into their own and can help you out.
You can expect to get a better handle on some key aspects like-
Without understanding which marketing activities are working and which are not – you are wasting time and money by trying to cover all bases as you are unable to find ways for how to check website performance!
Use the data to focus on your profitable areas and improving the bad.
Referral traffic will come to you from another website such as via a link on another webpage.
Campaign traffic is usually something that you have created or marketed and tagged.
