
What you see on a Google search results page
When you search for any subject on Google you would expect to see a search page displayed that has a small number of adverts or sponsored links at the top and then multiple results matching the subject you were looking for.
These results are delivered free by Google and aim to be ordered in the best way possible to give you answers to your question.
A lot of time and money is put into ranking at the top of these non-paid results, but the boxes and tables are appearing even higher up the page and grabbing the readers attention.
For example, if someone wants to know what events there are in London this weekend then Google can look at all the snippets, filter by location and filter by date and then deliver a list of events that are on this weekend in London.
See the screenshot below for what this already looks like as a Google result.