
Thanks to better mobile connectivity and uplift of apps; However, the business is not developing at the same rate when increasing customer demands and expectations, user engagement, therefore require considerable attention.
Whereas, in developed countries like United States, United Kingdom and Canada, iOS has a big hold in this market.
Remember that the longer the development time, the higher the cost of development.
Therefore, ensure that they have the right knowledge, expertise and skills to speed up the release process.
It supports hassle-free debugging, hosting and deployment.
Developing apps for Android or iOS is consistently less expensive than doing both platforms simultaneously.


There are a few statistics that are often quoted to show the deep divide between Android and iOS platform.
Second, despite having such large differences in user base, both the platforms feature almost the same number of applications and iOS apps on average makes more money than their Android counterparts.
Now because building an app for each of these platforms is very time and resource consuming, the general wisdom goes something like this:
If you are looking to initially attract a large number of users and then later move to profitability, Android app development should be your first preference.

Okay, when you start planning your technical requirements, you need to decide on which platform you want to develop, but how do you decide which platform is right for your product is?
With iOS and Android accounting for 97% of the global mobile market, the ideal approach for mobile app development is to build and launch for both platforms.
Instead, you may consider launching on one platform first and then offering on another platform.
This article is a comparative guide examining both iOS and Android in four key areas: Audience, Monetization, Project Timeline, and Budget to help you decide whether iOS or Android is the right choice for your product.
To choose your ideal OS, you need to define what goals your app aims to achieve and which audience is important for your business model.
Sensor Tower reports that the Google Play Store installed around 75.7 billion first-time apps worldwide in 2018.

On the web, there are two popular mobile platforms available for Mobile App Development.
Sometimes businesses do not utilize all the benefits of a business mobile app due to selecting the wrong mobile app development platform for their needs.
Points to Consider Before Selecting the Best Mobile Application Development Platform:
First, you need to analyze your target audience and which mobile platforms they are using.
Doing research on your customer profiles through geographic criteria attention is useful because mobile platforms vary by regions around the world.
It's beneficial to analyze targeted customer behaviors, as user behavior differs on mobile OS by country.

As the Android platform is quickly developing at a fast pace, more companies are making tools that allow developers to do almost everything easily, without the need to start from scratch.
The Evolution of development tools
With the growing demand, Android has undergone many improvements and therefore developers have tried to reduce the duration of the development lifecycles.
All businesses are looking forward to introducing solutions that cater to consumer’s requirement.
Wide range of Android tools
App Development Tools are divided into four macro-categories:

In a world that has grown increasingly dependent on mobile technology, you should consider having a customized mobile application for your business.
By 2020, market analysts predict that the global mobile app market could hit $100 billion.
Mobile apps allow your customers to connect and engage with you in real time, which helps foster trust and stronger relationships.
You can use an android mobile app to give your customers discounts, usable information, and support.
Presents another avenue for sales
The convenience and accessibility of a mobile app will encourage your customers to carry out transactions with your business rather than patronize a competitor who only has a website.

Now there is no need to prove that Mobile apps are an integral part of our life and play a crucial role in the business world. In recent years mobile apps have gone much higher, in terms of generating revenue than a traditional website, it is been seen 65% of the revenue of an organization comes from the app market. Mobile apps are everywhere and you can download them in free from the store, but don't make a mistake of thinking a great app can be developed in afternoon for the price of lunch. Making a well efficient and featured app which can help you to capture consumer's wallet and attention involves a multistage process.
There are some pivotal factors needs to consider.
Why is Mobile app necessary for business growth?
Let's have a quick look over benefits of app:
- Makes your service 24✕7 available to the customer as today's user spend approximately 200 minutes a day on their smartphones.
- Increases user engagement by keep alerting user time to time.
- Regular Branding of the organizations and products which ultimately converts into higher revenues.
- Continuous interaction and branding on daily basis increase the probability of user to buy your product.
- Adds value to the customer which is a key feature.
Factors should consider before starting Mobile app development :
Here are some crucial points you should consider before entering into the actual process of app making.
Business Plan or Business Model
This factor covers a major portion in terms of deciding the cost of mobile app development. When you are going for an app, you need to look and analyze your business model and figure out some questions like :
1. Where are your target customers spending most of their time ?
2. Preferred platform and devices according to target customer ?
3. Will it be free or paid to install ?
4. Will your app only brand your own product or will advertise 3rd party ?
5. Will you go for in-app purchase to earn ?
6. What are latest trends in mobile app technology relevant to your app ?
Above are the questions need to figure out first before app development. But you can also come up with some important question and solve them in accordance with your business model and targeted users.
Platform
These factors involves the decision, like which platform you wanna target depending upon your users. Android and iOS are two major platforms are available and you need to choose which one suits your mobile app, most considering targeting users majority. The costing for android/iOS app development
Type of App
In order to get a fully featured app, you need to decide what type of app you want. Basically, there are 4 types including Table/List, Database, Dynamic, and Game.
Design
This will work while user going through your app, a catchy icon or attractive design can make a user to use the app more and more. You need to decide what kind of user interface you want, an average or high end. It also depends on targeted customer and product.
Developer
This is totally a personal choice whether you wanna go for freelancer, big agency or small agency. There is no doubt small agency or freelancers can develop giving competition to the gain in industry but need to look out for genuine and professional. Do research and by considering your budget look out for the best in the market.
Actual Cost of Mobile App Development
The cost estimation of Android/iOS app development after considering above factors, also involves the choice of developer. The estimated cost of developing a mobile app are
- Simple Apps for single platforms starts with $25,000
- Apps developed by giant companies in the industry will cost you in between $500,000 to $1,000,000.
- Mobile App Development by small agencies will cost somewhere between $150,000 to $450,000.
- Mobile App built by freelancers or smaller shops likely cost anywhere between $50,000 to $100,000.
This Article is originally published here.