Bradley Moore is the Founder and CEO of SAFR Removals, one of the more well-known logistics company in South Africa. In an interview with Insights Success, Bradley shared some valuable viewpoints about the Logistics Industry. He also has also elucidated on how his company is experimenting and innovating different ideas that are transforming the industry.
- What is the present scenario of Logistics Tech Solution industry from your point of view?
We still have much to do to enhance efficiencies within Logistics Tech Solution space. The logistics technology is there but the knowledge, training and coordinative functions for this technology aren’t maximizing the solutions that are available. The logistical playing ground has too many players that are all preoccupied with their own limited focus and survivals instead of combining their resources, clients’ needs and truck space management for more efficiency, and therefore cost savings. A more simplistic business infrastructure can be initiated with the Logistics Tech solutions. However, it needs a human element to integrate and coordinate all viable platforms with the logistics players. We believe the human element is necessary for manipulating the Tech functionality into the logistics arena.
- Would you like to enlighten us about your mission, vision, philosophies you follow, and the future goals?
As the Founder & CEO of JHB Removals, I am set about testing a business philosophy and increasing efficiency by implementing IoT and improving the coordination with co-players within the transport industry.
The philosophy was to collect and coordinate with co-industry players who share a passion to deliver quality customer service and use our collective market intelligence to effectively represent local removal and storage service needs. This market intelligence would not only enhance all role players to source new business opportunities, but it would also provide logistical efficiency whereby each team can concentrate on specific regions within the provinces. This would eliminate diesel wastage, travelling time and grappling with unnecessary traffic which contributes so much inefficiency to logistical service delivery.
The SAFR Group (PTY) Ltd management philosophy is based on carefully selected staff and teams that are self-driven and have a natural instinct to provide the best possible communication and service delivery to our clients. Each team and person are their own authority without being policed and motivated. The rewards are reflected in the results of their own work.
- Brief us about your company and its inception story.
Cape Removals (https://www.caperemovals.co.za/)
Cape Removals was incepted in October 2012, Cape Town, Western Province, South Africa.
The regionally focused furniture removal & storage business was founded with the objective of providing a collective brand that would represent 4 to 6 independent removal teams which all had the same service delivery commitments but lacked technology integration and regional brand identity.
The business model was extremely well received by the localized removal teams in The Western Cape. We coordinated and provided a platform to launch The 1st leg of our national strategy in 2012 and launched Cape Removals business in 2012.
