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How Apps are Bringing New Trends in Media and Entertainment Industry

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Marie Weaver
How Apps are Bringing New Trends in Media and Entertainment Industry

The digital transformation in the media and entertainment industry focuses mostly on marketing, money, and reaching out to users.

However, the focus is now also shifting towards user experience and engagement: personalizing one’s viewing experience, and getting content to audiences anytime, anywhere they want it, on whatever device they’re using ( mobile app, tv app, tablets, or more).

Digital Transformation Trends In Media And Entertainment

Tracking consumer’s location/experience and delivering ads throughout the day continues to be an area of innovation

Online ads are driving online subscription model popularity

Immersive experiences such as eSports, concerts and more creative “hybrid” (physical + digital) ad opportunities gaining popularity

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Marie Weaver
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