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In recent years, programmatic advertising has become the hot new thing, but that doesn’t mean it’s some flash in the pan.
It’s gradually gaining steam: programmatic ad spend has more than doubled in the past four years.
Far-reaching online Advertising ServicesSometimes, it’s difficult to target the right audience for your product.
It captures a picture of who your audience is and what they like to do.
Their age, gender, what time of day they shop online, even what devices they favor—those are the sorts of things the platform uses to pinpoint your customer.
Where do we go from there?