The times are entirely different today than it was a few decades back for businesses all over the world, where stability, stagnancy, unchallenged assumptions, and zero disruptions were considered a norm and a sign of survival in the market. Exceptions had no place back then.
The same is not the case today. Different norms and challenged opinions have set their foot strongly in business operations. And these indicators will only accelerate and multiply with time; as we gradually progress into the future. The speed of change is lightning fast, change that is driven by technology, taking us from the digital age toward a new reality. We fondly all this new reality as the ‘post-digital world’.
One such industry experiencing rapid change and evolution is the payments industry. This industry has gone into overdrive. And this is only going to get faster with time.
The traditional payment service providers have soaked themselves in the wave of digital disruption and the race to innovate to regulatory requirements and customer demands.
These companies are incessantly flexing and adapting in a market which has never stood still, and it never will..
What are the trends that will drive the future of payments? Let us move forward and have the overview about the same.
Focus on UX
The universe of payment processing is expanding and customer experience is becoming what we call the prime competitive differentiator. It defines where a business stands in the eyes of its customers and how they perceive a certain business among others.
A business should consider more customer touchpoints, which means more opportunities to shine. As soon as a company has the customer’s attention, they better get it right.
Payment providers spread across the payments journey in the moments that matter to consumers have a gold mine at their disposal.. With the rise in digital, these payments providers have an opportunity to connect with their customers in moments like these.
Data indicates that 70 percent of Millennials and GenZers are more than interested in digital payments advisory and expense management services which have the ability to give them a better understanding and control of their personal spending. Next-level customer experiences matter the most today.
Rewards attract consumers
In the year 2017, consumers received $15 billion in rewards value through
cash back, miles and points according to a research. But, the world of rewards is not stopping there. It is hitting new highs while the exchange remains relatively flat in the United States and has been reduced in Canada.
If you look at the market, many banks, card companies, and retailers are locked in a battle of wills as they keep on introducing one-up premium rewards cards that extend rewards value.
The market today is saturated with enough evidence that suggests that consumers are most likely to switch their primary rewards cards for a large up-front signing bonus or more points or cash back on their purchases.
Convenience matters the most though. More number of customers want to redeem deals tied to their card when swiping at the point of sale.
They also want personalized rewards. Consumers are more interested in or can be convinced with the right incentives to share their personal information to get more relevant offers. Thanks to mobile applications, this has become possible today. It is relatively easy for an iOS or Android app development company today to collect enough data and let their algorithms fetch structured data providing deep insights for customer delight.
Conclusion
In the recent wave of digitalization, many payments have turned out to be winners. Consumers love different payment apps for multiple reasons. Each app has its own unique feature that is loved by consumers. Do you have a unique idea that can disrupt the payment industry? Hire Android developers or iOS developers to turn your idea into a “rewarding” business.