Branding Pilots
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An effective internet marketing strategy is based on a number of elements:
· Goals are the results to be achieved.
· Indicators — source and received.
It is clear that there should be a goal for which the whole strategy is being developed.
It can be designated, for example, as increasing brand awareness, increasing sales, increasing conversions, the quantity and quality of repeat purchases, etc.
The goals, like all other elements, are individual: someone needs to figure out the company’s positioning, someone needs to attract new customers and someone needs to earn a certain reputation.
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